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PS5 & PS4 Dominate Ubisoft Sales; Assassin’s Creed Valhalla Generates Second-Highest Profit Ever for Ubi
- Thread starter GhostOfTsu
- Start date
- Drama Sales-Age
yazenov
Member
I cant see any situation other than Gamepass acting as a disruptor for consumer purchasing habits and negatively impacting the software sales.
At least can we agree on this? Gamepass does not increase software sales. It decreases it. Yes or No? By how much it affects sales is anyone's guess, as MS obviously does not disclose software sales.
MS is pushing the rental service as the main focus of the platform, so why wouldnt it impact purchasing habits, being such a great value?
It's Animal Crossing all over again
Bernd Lauert
Banned
I know you're desperate for Gamepass to fail, but the 2:1 ratio in software sales we see here is pretty much exactly the 2:1 ratio of consoles sold. Has nothing to do with Gamepass.
On xbox platforms, I think it will decrease sales. In general, I don't have the numbers to say and this is also another part of it that devs have commented on. It's effectively another form of marketing. I can't find any numbers to prove these two theories yet, I don't think the YoY ratios prove the first theory.
Does this stay true forever? I don't know.
The other thing that we don't really account for and can't at the moment is whether GP sells consoles and who to. If it does, what is the behaviour of those additional users?
This is a great experiment for me personally
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To be fair only the PC & Mobile shares went down compared to last year. Xbox went up by 3% , PlayStation went up by 10% , Switch went up by 1% & Other went up by 1%
yazenov
Member
Its a different business model than what we are used to. It increasing subscription numbers at the expense of a decrease in software sales. Both MS's business model and Sony's business model are valid as long as they hit their targets I guess.
But didn't Ubisoft say that Xbox players spend a lot more money than PlayStation players?
In 2106, yeah. We can do some estimates to see if this remains true but need console numbers.
Ubisoft earnings suggest Xbox One players spend more than those on PS4
PS4 brings in more money overall, but Xbox brings in more per capita.
arstechnica.com
Bernd Lauert
Banned
It fluctuates. Last year Q2 it was true. This year it's about even.
You got a link or how you are figuring it out? Might be useful for me.
yazenov
Member
This has nothing to do with me wanting Gamepass to fail.
If Gamepass is the cause for the difference in software sales ratio, then MS did an excellent job with their strategy. More people on Xbox are renting games instead of buying them. They increased their subscriber base at the expense of software sales. Money is still coming in, by a different avenue.
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Think about that.
Xbox Series sales are closer to PS5 sales right now than Xbox One was to PS4 yet PlayStation share went up by 10% while Xbox share went up by 3%
Something caused the change.
pasterpl
Member
higher % of Xbox users bought ubi games than PlayStation users, so with you logic gamepass is increasing sales of non gamepass games. Every number leads to gamepass.This has nothing to do with me wanting Gamepass to fail.
If Gamepass is the cause for the difference in software sales ratio, then MS did an excellent job with their strategy. More people on Xbox are renting games instead of buying them. They increased their subscriber base at the expense of software sales. Money is still coming in, by a different avenue.
But specifically for the last quarter? I need to fill out the data set.
If the theory is that GP users are only now refusing to buy games/DLC, that is possible.
Bernd Lauert
Banned
Causal effects can only be seen after a while. The numbers have always fluctuated (sometimes a lot, see PC now), so it makes no sense to already search for reasons.
DenchDeckard
Moderated wildly
Didn't the PS4 and PS5 sell twice as much as the Xbox? so this lines up?
It doesn't mean there are more casuals buying PS5 and buying less than quality ubisoft games. The split is the same based on userbase?
Just as many Xbox users have no taste as playstation ones, haha! I kid.
It doesn't mean there are more casuals buying PS5 and buying less than quality ubisoft games. The split is the same based on userbase?
Just as many Xbox users have no taste as playstation ones, haha! I kid.
Bernd Lauert
Banned
It's in the third post. Q2 20-21 was 27:16, aka 62:38, aka Xbox likely outspent PS per capita.
yazenov
Member
MS usually get exclusive marketing rights to Ubisoft games (Valhalla, the Division, Rainboy 6 ect..), so their games tend to be directly marketed to their audience.
Having said that, your metric of higher % is irrelevant to the over all volume of the sales being nearly 2x on the PS. The total sales is what matter, at the end of the day, not your userbase metric.
PC also has Gamepass
Bernd Lauert
Banned
Ubisoft single-player games aren't on Gamepass. Again, I know you guys really want Gamepass to fail, but you make no sense.
A Game don't have to be on Gamepass to be affected by people with Gamepass playing random games using Gamepass.
yazenov
Member
I'll wait for the game to come to Gamepass. How many times did we hear this phrase from Xbox users.
Didn't like origins, didn't bother looking at odyssey. Last one I enjoyed was Unity, I did play the brother and sister one but that's about when the series started going down hill. Since then the games feel like a totally different genre. My recommendation would be just get a uplay+ sub for 1 month. Will be enough to finish if you like it, with some time left to check out some other things.
Console sales are VERY important. Cut from 3rd party games is very big revenue, but also hardware sales drive subscription from services like Live Gold/PS+ and Gamepass.
pasterpl
Member
Moving goalposts I see. You were saying that more people are renting games on Xbox which is simply not true. My numbers clearly show that on Xbox more people are buying games (talking about this thread only, we don’t have data for all 3rd party releases) vs on PlayStation.
Bo_Hazem
Banned
Portugeezer
Member
People like to shit on Ubisoft.
Valhalla looks good, biggest problem I heard the most was that it was too big/long.
Bernd Lauert
Banned
And yet they keep buying Ubisoft games.
Great Hair
Banned
6 years ago 45% vs 30%, PC got stronger
JackSparr0w
Banned
The last Ubisoft game PC gamers were excited for was The Division 2. They also took their games off Steam and put them on the Epic Games store.
FC6 runs properly only on AMD gpus which only make up 15% of the PC market. It's like Ubisoft can't stop failing pc gamers the past couple of years.
FC6 runs properly only on AMD gpus which only make up 15% of the PC market. It's like Ubisoft can't stop failing pc gamers the past couple of years.
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Little Chicken
Member
I guess more Playstation owners went to Valhalla for an open world fix when Sony removed Cyberpunk from PSN.
Hey look, I'm an analyst.
Hey look, I'm an analyst.
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I am slowly putting the data together and damn ubisoft for their categories. The one combining 360, ps3 and Wii won't play nice.6 years ago 45% vs 30%, PC got stronger
DaGwaphics
Member
You do realize that attach rate per unit is basically the same between PS and Xbox here right? LOL
Yeah, selling twice as many systems has a tendency to also increase software sales. Ubi only has legacy titles on GP anyway.
FrankWza
Member
This is a key point. When the systems launched last year Valhalla was kind of adopted on the xbox side because they had no first party representation for new games or upgrades that weren’t on gp. That’s why the attach rate is so high.
lh032
I cry about Xbox and hate PlayStation.
You do realize there is a reason why people subscribe gamepass?
VALHALLA is fun as hell, but how in the hell did it blow OYDESSEY out of the water? Is this just based on how good AC:O was. AC:V is just so serious (relative to AC:O) and - in the time that I played it - didn't have the same whimsy as AC:O (other than the section with Velka; maybe it gets weirder I dunno).
. . .definitely looked a lot better, and had a cleaner overworld. Hard to compare stories though (honestly enjoy both for what they are). One day I'm sure I'll beat one of them. One day -
. . .definitely looked a lot better, and had a cleaner overworld. Hard to compare stories though (honestly enjoy both for what they are). One day I'm sure I'll beat one of them. One day -
MMaRsu
Banned
It looks good, but plays like every other open world ubisoft title. Boring as fuck
Iced Arcade
Member
I love gamepass! personally, I think it is the best thing that came out of last-gen BUT I'd be absolutely lying if I said I didn't buy fewer games now.
pay $79.99 CDN (plus 15% sale tax) for a couple of days' or "shit let me check this out on gamepass". (I do own Valhalla though.)
pay $79.99 CDN (plus 15% sale tax) for a couple of days' or "shit let me check this out on gamepass". (I do own Valhalla though.)
yazenov
Member
I think Ubisoft games tend to cater more towards the Xbox consumers with them being more western themed and MS having exclusive marketing rights for most of their games. Therefore, Sony having 2x lead over MS in Ubisoft software sales is somewhat surprising.
Now imagine what the ratio would be like for the Japanese publishers such as Capcom and Square Enix. I won't be surprised if the ratio is 85 to 90% in favor of Playstation.
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jm89
Member
Capcom a while ago released a platform breakdown of sales of different games, and the sales ratio in favour of playstation was massive compared to xbox. Someone posted it on era.
Capcom shipments per platform, FY 2018.
Source. I guess Steam is included in Full-game download.
www.resetera.com
AlexxKidd
Member
Then it sounds like to me Microsoft needs to sell more consoles to get that ratio up.
But do console sales matter? Someone said they didn't. I'm confused.
Seems as though the more consoles you sell, the more games you sell. Imagine that.