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Breaking: Microsoft to acquire Activision-Blizzard in near 70$ billion deal

MonarchJT

Banned
In 1997, Sony paid EIDOS for the exclusive rights to the sequel to Tomb Raider simply to keep it off the Sega Saturn. Outside of the anticompetitive clauses that Nintendo forced developers to sign previously, AFAIK this was the first shot fired in the "pay to win" console war strategy.

Payback is a bitch.

...even if it takes 25 years.
peolple are too young to too partisan..they will never admit how much Sony practically invented certain predatory modes in the world of the video game industry
 

MScarpa

Member
So your're just straight up lying your ass off then? If you don't want to have a conversation about streaming that's fine but your attempts at humor are immature at best and sad as fuck at worst.
Don't get so mad. I enjoy my streaming. I don't care if you hate it. I ENJOY IT. Just leave me alone if you don't like my answer. I don't know what else to tell you anymore.
 

OmegaSupreme

advanced basic bitch
Don't get so mad. I enjoy my streaming. I don't care if you hate it. I ENJOY IT. Just leave me alone if you don't like my answer. I don't know what else to tell you anymore.
You never answered my questions about it. I'm curious as to what you're streaming on why not download? Who's mad? I'm just curious. So come on then. These aren't difficult questions to answer.
 
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You have to really stop and marvel at how impressive Microsoft is playing this acquisition.

Consider what people have said about them for years, their last place, two to one loser in sales to both Nintendo and Playstation, dead last. Microsoft has turned all of that into an ADVANTAGE. It's exactly that trolling, that bragging that will now be used to defend convincingly the fairness of this acquisition. If they were dead last before, and getting their ass kicked, why is this acquisition, which after it completes, would STILL leave them only 3rd in gaming revenue behind Tecent and Sony supposed to be seen as a monopoly when Microsoft comes from the weakest positioning in the gaming space relative to their direct competitors possible.

This would not have been possible without the Xbox One faceplant. They also have on their side the well publicized struggles and legal issues of Activision, the high turnover, the struggles of their biggest franchises. Activision was at their low, the whole industry calling for the CEO's head, and here comes Microsoft, the kid always in last place, seeking to make a bigger mark in gaming.

Microsoft will be able to use the VERY moves Sony has made in recent years to defend this acquisition flawlessly before any regulatory body.

Microsoft can even use Spider-Man, a massive worldwide brand, a franchise that had a recent massive movie launch to record breaking numbers, a game that no Xbox gamer gets the chance to play since it's exclusive to Sony platforms. Microsoft can make the exact same argument with Wolverine, Microsoft can point to a major Star Wars entry such as Kotor Remake as yet another example of Sony's power and influence in the industry.

They can further use their very own company, Bethesda, as evidence to defend the Activision deal. The two latest games coming from Bethesda won't even launch for Xbox yet, but will be coming to Playstation 5 first. One of those was the critical hit Deathloop, which was a nominee for Game of the Year at the 2021 Game Awards. Microsoft can, and will, say that so strong is Playstation's reach that even their own intellectual property from their own studios end up going to PS5 before it sees release to Xbox customers. They can point to how Spider-Man was an exclusive character in a major avengers game, and xbox gamers didn't get to enjoy that. They can point to how Sony has had a major marketing deal with the Call of Duty franchise now for multiple years where they get access to content that Xbox gamers don't receive till much later, if at all I think. They can even point to Final Fantasy 7 Remake and FF16, a major franchise whose previous two big entries both launched on Xbox as well as Playstation, but are now exclusive to Playstation.

So whereas many think Bethesda is evidence of this deal being unfair or monopolistic, Bethesda will prove to be the VERY thing that shows why it can be allowed to go through. Microsoft has to be able to legitimately showcase that their actions will not unfairly advantage them over their competition. Microsoft can point to Doom Eternal next gen release on PS5, they can point to Skyrim special edition release on PS5, they can point to Ghostwire Tokyo release on PS5, they can point to Elder Scrolls Online next gen upgrade on Playstation 5 as evidence that they still continue to actively support Playstation 5, because, as they even show with one of their most valuable products, Minecraft, they support all platforms.

This deal is as good as open and shut. Companies rarely have arguments THIS convincingly in favor of an acquisition where they are treating their closest competition so fairly, to the point where their main competition is getting their own intellectual property from their own game studios before they are. Microsoft couldn't have played this anymore perfect if they tried, and this deal is one that should be studied for years to come on how to approach industry shaking deals.
 

MScarpa

Member
You never answered my questions about it. I'm curious as to what you're streaming on why not download? Who's mad? I'm just curious. So come on then. These aren't difficult questions to answer.
I'm streaming Battlefield 4. I'm enjoying myself. If you think I'm lying I'm sorry. I just don't care what you think. Good night buddy.
 

OmegaSupreme

advanced basic bitch
I'm streaming Battlefield 4. I'm enjoying myself. If you think I'm lying I'm sorry. I just don't care what you think. Good night buddy.
Why can't you answer then? And you clearly do. Tell the class for all to hear. Or admit your're bullshitting.
 
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Fredrik

Member
peolple are too young to too partisan..they will never admit how much Sony practically invented certain predatory modes in the world of the video game industry
Everyone has been contributing and still are, the industry is too crowded when it comes to certain types of games, everything is too similar between platforms so they only separate by the exclusives they can pull out, it’s the red ocean Nintendo mentioned long ago.
 

MonarchJT

Banned
Everyone has been contributing and still are, the industry is too crowded when it comes to certain types of games, everything is too similar between platforms so they only separate by the exclusives they can pull out, it’s the red ocean Nintendo mentioned long ago.
Oh surely everyone who had the possibilities then contributed. But in fact, I never said a word about it. The industry works in this way exactly like any other business .. fish more big eats the smallest fish.big eats the smallest fish.
 

Fredrik

Member
Oh surely everyone who had the possibilities then contributed. But in fact, I never said a word about it. The industry works in this way exactly like any other business .. fish more big eats the smallest fish.big eats the smallest fish.
Yeah I don’t disagree. It probably happened in the 70s too when Atari was the king of the hill.
 

Roronoa Zoro

Gold Member
Sony has been doing this on smaller scale for decades, and if you think they would not do the same if they had the buying power to do so you are deeply mistaken.

Sony started this "war" but I don't think they weren't expecting Microsoft to actually start spending money...
Revisionist history. Sony didn't start this. MS tried doing what Sony and Nintendo and everyone did and didn't win so they borrowed from other divisions and did something entirely new.
 
And that's ok. We are the minority. The majority are the casuals, fifa, madden, cod, Skyrim, etc.

This is a mostly hardcore gaming forum. Nobody here is a typical casual. Not really, so the majority of the hardcore gaming community is responding to this as a holy shit megaton moment for gaming.
 

MonarchJT

Banned
Revisionist history. Sony didn't start this. MS tried doing what Sony and Nintendo and everyone did and didn't win so they borrowed from other divisions and did something entirely new.
you can't do those type of exclusivity deals if you don't sell same amount of consoles and have the same marketshare because pubs wouldn say no. At the same time you don't sell same amount of consoles if you don't have those type of exclusivity deals. It has always been a dog chasing its own tail. Microsoft knew Sony knew .... imho the difference is simply that Sony was thinking that starving Xbox for an entire gen would be enough to make shareholders upset and make Ms give up. Instead Nadella and Spencer new vision convinced that in gaming they can still win and this time differently from the past they are investing with the financial support of all Microsoft .... practically Sony pushed Ms in a new direction (gamepass) and doing it .. they just woke up the sleeping dog.
 
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Roronoa Zoro

Gold Member
you can't do those type of exclusivity deals if you don't sell same amount of consoles and have the same marketshare because pubs wouldn say no. At the same time you don't sell same amount of consoles if you don't have those type of exclusivity deals. It has always been a dog chasing its own tail. Microsoft knew Sony knew .... imho the difference is simply that Sony was thinking that starving Xbox for an entire gen would be enough to make shareholders upset and make Ms give up. Instead Nadella and Spencer they convinced Microsoft that in gaming they can still win .... practically they just woke up the sleeping dog.
Found studios or publish some games to make them household names. If MS can afford this they could have easily afforded that through the years. Grow the industry. Nothing Sony was doing could have stopped that.
 

MonarchJT

Banned
Found studios or publish some games to make them household names. If MS can afford this they could have easily afforded that through the years. Grow the industry. Nothing Sony was doing could have stopped that.
who decides which are the best and fairest modalities? Sony bought a very famous publisher in mid '90 (psygnosis) ..Sony bought new talents studios and their best one Naughty dog, Guerrilla, Insomniac ..they keeps games away from the competition with timed exclusive or full exclusives and pays for special adds over their platform such as dlc or game modes. It works like this for everyone the only real differences I see today are that Microsoft is dozens of times richer than Sony and can afford to spend more and unfortunately for Sony Nadella has decided to go balls deep into the gaming market
 
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Roronoa Zoro

Gold Member
who decides which are the best and fairest modalities? Sony bought a very famous publisher in mid '90 (psygnosis) ..Sony bought new talents studios Naughty dog, Guerrilla, Insomniac keeps games away from the competition with timed exclusive or full exclusives and pays for special adds over their platform such as dlc or game modes. It works like this for everyone the only real differences I see today are that Microsoft is dozens of times richer than Sony and can afford to spend more and unfortunately for Sony Nadella has decided to go for gaming
Naughty Dog, Guerrilla, and Insomniac are perfect examples of growing the industry rather than walling off pre-existing IP. Sony paid to publish the games that made those devs famous so their growth was mutual.
 

MonarchJT

Banned
Naughty Dog, Guerrilla, and Insomniac are perfect examples of growing the industry rather than walling off pre-existing IP. Sony paid to publish the games that made those devs famous so their growth was mutual.
I'm sure that with time every studio that Ms boght will make new games. . What you're saying doesn't really make sense. Sorry.
 

StreetsofBeige

Gold Member
Naughty Dog, Guerrilla, and Insomniac are perfect examples of growing the industry rather than walling off pre-existing IP. Sony paid to publish the games that made those devs famous so their growth was mutual.
And the industry would be even bigger if their games released on other platforms. It helped grow Sony, but not the greater industry. If one of their games sells 20M alone on PS systems, just imagine how many copies it could sell if they were on PS, Xbox, PC and Switch.

Sony's hardware base has barely budged since the PS1 days at 100M and PS2 at 150M. So it can be argued these games havent even grown Sony's own user base count.
 
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You have to really stop and marvel at how impressive Microsoft is playing this acquisition.

Consider what people have said about them for years, their last place, two to one loser in sales to both Nintendo and Playstation, dead last. Microsoft has turned all of that into an ADVANTAGE. It's exactly that trolling, that bragging that will now be used to defend convincingly the fairness of this acquisition. If they were dead last before, and getting their ass kicked, why is this acquisition, which after it completes, would STILL leave them only 3rd in gaming revenue behind Tecent and Sony supposed to be seen as a monopoly when Microsoft comes from the weakest positioning in the gaming space relative to their direct competitors possible.

This would not have been possible without the Xbox One faceplant. They also have on their side the well publicized struggles and legal issues of Activision, the high turnover, the struggles of their biggest franchises. Activision was at their low, the whole industry calling for the CEO's head, and here comes Microsoft, the kid always in last place, seeking to make a bigger mark in gaming.

Microsoft will be able to use the VERY moves Sony has made in recent years to defend this acquisition flawlessly before any regulatory body.

Microsoft can even use Spider-Man, a massive worldwide brand, a franchise that had a recent massive movie launch to record breaking numbers, a game that no Xbox gamer gets the chance to play since it's exclusive to Sony platforms. Microsoft can make the exact same argument with Wolverine, Microsoft can point to a major Star Wars entry such as Kotor Remake as yet another example of Sony's power and influence in the industry.

They can further use their very own company, Bethesda, as evidence to defend the Activision deal. The two latest games coming from Bethesda won't even launch for Xbox yet, but will be coming to Playstation 5 first. One of those was the critical hit Deathloop, which was a nominee for Game of the Year at the 2021 Game Awards. Microsoft can, and will, say that so strong is Playstation's reach that even their own intellectual property from their own studios end up going to PS5 before it sees release to Xbox customers. They can point to how Spider-Man was an exclusive character in a major avengers game, and xbox gamers didn't get to enjoy that. They can point to how Sony has had a major marketing deal with the Call of Duty franchise now for multiple years where they get access to content that Xbox gamers don't receive till much later, if at all I think. They can even point to Final Fantasy 7 Remake and FF16, a major franchise whose previous two big entries both launched on Xbox as well as Playstation, but are now exclusive to Playstation.

So whereas many think Bethesda is evidence of this deal being unfair or monopolistic, Bethesda will prove to be the VERY thing that shows why it can be allowed to go through. Microsoft has to be able to legitimately showcase that their actions will not unfairly advantage them over their competition. Microsoft can point to Doom Eternal next gen release on PS5, they can point to Skyrim special edition release on PS5, they can point to Ghostwire Tokyo release on PS5, they can point to Elder Scrolls Online next gen upgrade on Playstation 5 as evidence that they still continue to actively support Playstation 5, because, as they even show with one of their most valuable products, Minecraft, they support all platforms.

This deal is as good as open and shut. Companies rarely have arguments THIS convincingly in favor of an acquisition where they are treating their closest competition so fairly, to the point where their main competition is getting their own intellectual property from their own game studios before they are. Microsoft couldn't have played this anymore perfect if they tried, and this deal is one that should be studied for years to come on how to approach industry shaking deals.

They aren't going to run into any monopolistic regulations. It will be reviewed and the marketplace is too diverse for any company to be monopolistic within any of the gaming segments. The closed stores/apps is one side of it where those predatory walled gardens can be considered that way, MS isn't in that game anyhow. However this acquisition isn't in monopoly realms at all. Consider -
  • Mobile/tablet gaming - Apple dominate this, Google is around as well. Any regulatory body would welcome another major player consolidation to battle Apple here. Also Epic games taking Apple to court.
  • Console gaming - both Nintendo and Sony are considered top tier with larger install bases and turnover historically. They both own many studios/first party IPs etc. Nothing to regulate here. Microsoft has their own programs such as Xbox@ID or Gamepass as well as competitors too. Both Nintendo and Sony have Gamepass-lite versions already too.
  • PC - Epic games store, Valve/Steam, projects like Star Citizen etc can all clearly compete at a game level, studio/publisher level and app store level. Again no cause for concern.
  • Streaming - Nvidia GeForce Now, Google Stadia, Amazon Luna, Playstation Now, Tencent Start and a smattering of others exist already too. Many of those steaming platforms also own/buy studios too.
  • Publishers- there are large publishers and small ones throughout all chains of the gaming industry e.g. Sony, Nintendo, EA, Apple, Bandai/Namco, Google, Tencent. No cause for monopoly here at all.
There is nothing in a regulatory capacity for this acquisition to not go through. The free market is doing its job rather nicely in terms of the gaming industry, irrespective of platform or device.
 
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Mattdaddy

Gold Member
$70 Billion dollars is absolutely fucking wild lol, that an astronomical number. Im not saying it's not worth it, it's just such a big ass number my pea brain is in awe. They could have bought up the like top 10 sports franchises in the world and had room to spare.
 
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rapid32.5

Member
Holy crap, MS could have bought everyone on that list for the same amount as Acti. They must know something else how to return these investments. Sega was just a joke for them to laugh at.
 
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OmegaSupreme

advanced basic bitch
And the industry would be even bigger if their games released on other platforms. It helped grow Sony, but not the greater industry. If one of their games sells 20M alone on PS systems, just imagine how many copies it could sell if they were on PS, Xbox, PC and Switch.
Should every game be on every system then? Perhaps they should just all team up on hardware?
 
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Elog

Member
After a night's sleep. This is my take on this acquisition.

This is a dead cat bounce for Xbox as hardware.

This is the beginning of MS becoming one of the gaming software giants and ultimately platform agnostic.

It won't happen overnight but I think there is a high likelihood of this happening.
 

Roronoa Zoro

Gold Member
Nothing exactly changes. These studios just got more money and financial security. I repeat what you say it doesn't make sense probably it's just anger at what is happening in industry
And advertising and collaboration. Their games may have flopped otherwise. Sony published the Crash and Spyro games even. I can't think of any already huge gaming franchise Sony bought. Spidey was a reboot of sorts it's not like they took Activision's Spidey games and they outdid the success of those multiplat games.
 

StreetsofBeige

Gold Member
Should every game be on every system then? One console future?
Who knows.

Should every song, movie or tv show be allowed to run on every phone or Blu ray player? Seems they can.

Sony is the only electronics company that also has a music and media division behind it. If any electronics brand can push their content to only work on their gadgets, I'm sure Sony can figure something out so only their media works on their gear to entice shoppers at Best Buy to buy Sony products. Yet, any movie made by Sony Pictures can be played on every other competing AV equipment.
 
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MonarchJT

Banned
And advertising and collaboration. Their games may have flopped otherwise. Sony published the Crash and Spyro games even. I can't think of any already huge gaming franchise Sony bought. Spidey was a reboot of sorts it's not like they took Activision's Spidey games and they outdid the success of those multiplat games.
I'm sure Microsoft will give money advertising and collaboration to new studios. Companies have the power to decide not to be bought and is clear that Bethesda as Activision wanted Ms to buy them. The developers are not chained even after the buyout and they are free to go elsewhere if they don't like but is clear that Bethesda devs want to stay at Ms. New IPs and blockbusters born every year ... see what Fortnite generated for example. Whenever I hear this joke about fairness and fairness of action in a predatory business like video games, it makes me laugh. Ask Ms not to use the its economic possibilities is like telling McDonald's not to open more shops out of respect for the itinerant but genuine hot dog seller. Sony isn't a good guy just like Ms isn't ..is just poorer
 
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Roronoa Zoro

Gold Member
I'm sure Microsoft will give money advertising and collaboration to new studios. Companies have the power to decide not to be bought and is clear that Bethesda as Activision wanted Ms to buy them. The developers are not chained even after the buyout and they are free to go elsewhere if they don't like but is clear that Bethesda devs want to stay at Ms. New IPs and blockbusters born every year ... see what Fortnite generated for example. Whenever I hear this joke about fairness and fairness of action in a predatory business like video games, it makes me laugh. Ask Ms not to use the its economic possibilities is like telling McDonald's not to open more shops out of respect for the itinerant but genuine hot dog seller. Sony isn't a good guy just like Ms isn't
Yes and those studios are already big so that doesn't make anything. My entire point was Sony showing faith and helping newer and smaller studios (at the time) with those things as well as collaborating.
 

OmegaSupreme

advanced basic bitch
Who knows.

Should every song, movie or tv show be allowed to run on every phone or Blu ray player? Seems they can.

Sony is the only electronics company that also has a music and media division behind it. If any electronics brand can push their content to only work on their gadgets, I'm sure Sony can figure something out so only their media works on their gear to entice shoppers at Best Buy to buy Sony products. Yet, any movie made by Sony Pictures can be played on every other competing AV equipment.
Its almost like the games industry is a different animal compared to those others you mentioned.
 
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