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Jim Ryan: "[Microsoft is] a tech giant with a long history of dominating industries, the choices gamers have today will disappear"

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DenchDeckard

Moderated wildly
You also forget what IP Sony purchased.
There were two big Arcade game companies in Japan. Sega and Namco. Sony signed up Namco as an exclusive to the playstation.
In Japan, which was the predominat gaming country, titles like Ridge Racer, Tekken etc were the equal of Daytona and Virtua Fighter.
On top of that they purchased Psygonois which brought titles like Wipeout and Destruction Derby, both of which were big titles for PS.
They also bought up a number of other exclusives like Twisted Metal, which was a big hit.
Sony's strategy was exactly what they had to do. They didn't have the first party studios like AM2 etc that Sega had, so they had to buy the content from third parties. They knew if the PS was going to be a success it needed to have the best exclusive games on its console.
They did just that. It was an excellent buisness move and it worked.
But don't be naive and think that Sony didn't use its position to hurt the Sega consoles it was in opposition to. They did.
That's business. They owed Sega nothing. They wanted Segas console buisness. They got it. They won and the history books were written.
That's why Sony is so pathetic and crying victim over Activision.
Everyone with their ass pointing down knows that if Sony was in the financial position to buy Activision and have COD exclusive they would have done it in a heart beat.

Ding, ding, ding!

Sony are scared that they are witnessing to them the shit they did for over 20 years.

What goes around comes around.
 
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ReBurn

Gold Member
Donald Trump GIF by Election 2016


It’s the one with the biggest warchest. I mean you can’t be this dumb? Right?
Not necessarily. If the biggest war chest were the main factor most of us would be reading this on windows phones or surface computers while listening to music on our zune music players.
 

Godot25

Banned
This is delusional. Ps is making their own games. Microsoft is buying games to put on gp. Not to make them on there.
I don’t care about choice of platforms. Game being out on all platform does not benefit me. I just need it on ps
So what's exactly is your problem with this deal then?
If you only care about "me as a PlayStation gamer" what will you loose by this deal? Diablo IV is still coming. Call of Duty will still come.

You don't want this deal to go through because PlayStation will loose marketing rights? Or because Xbox and PC players would be able to play Call of Duty and Diablo IV inside their subscriptions?
 

zzill3

Banned
This is delusional. Ps is making their own games. Microsoft is buying games to put on gp. Not to make them on there.
I don’t care about choice of platforms. Game being out on all platform does not benefit me. I just need it on ps
Just because Playstation bought the studios they bought years ago doesn’t mean they didn’t buy them. When the deal goes through Activision will be part of xbox and the games Activision makes will just be xbox making its own games. That’s it’s newer doesn’t mean it’s any different.

Xbox buying games to put on their console / gamepass would be like what we see Sony doing with Final Fantasy
 

pasterpl

Member
This is delusional. Ps is making their own games. Microsoft is buying games to put on gp. Not to make them on there.
I don’t care about choice of platforms. Game being out on all platform does not benefit me. I just need it on ps
Over years Sony acquired more studios than MS, Microsoft started to catch-up starting in 2018. So your statement that Sony is making their own games is delusional to some extent.
 

John Wick

Member
Sorry, but this is just bullshit. Even if this deal goes through there is no way for Microsoft to "monopolize" industry. Do you even realize how many developers/publishers/companies are part of gaming industry? From giants like Sony, Nintendo, Tencent, Nexon through big publishers like EA, Take-Two, Ubisoft to smaller companies like Devolver, Focus Home etc.

How much of a market share would Microsoft with Activision Blizzard have? 15%? Maybe even less. Does that sound like a monopoly to you? They are taking a beating in console space, they are being beaten on PC front by Steam. So where exactly there is a worry of monopoly? Because of Call of Duty? Series that will remain multiplatform until 2036 at least? The only way even CMA was even able to try to challenge this deal is because they carved out specific cloud gaming market and look at the possible implication of Xbox + Azure. It's like if you had to approve merger of two film companies and you carved out their theme parks as a proof that deal is a problem.

Or because they have subscription service? I mean, Sony has subscription service too, so it's not like a novel concept that nobody else can afford. Fact that PS Plus is more shit is Sony's problem. They refuse to do more than absolute minimum to have a compelling service. As cheapest as possible, just to not loose customers to Game Pass.

And yes, of course, Microsoft would kick up a stink if Apple or Google would try to buy Activision Blizzard. And I would criticize their hypocrisy same way I'm criticizing Sony now. At the end of a day, I understand why Sony is doing that. They don't care about players. They care about protecting their business interests and interest of their shareholders. It would be strange for them to not fight it (to this day I find strange that they did not fight Bethesda acquisition). But pretending that Microsoft is some kind of bogeyman with history of anti-competitive behaviour that Sony has with PlayStation is really funny.
You don't half chat some shit?
Is that why the US government and world governments want to keep an eye on big tech firms especially when it comes to buying up other companies? I wonder why that is??? 🤔
It's a well known fact that these companies don't allow competitors and stifle and block them. Their yearly profits should tell you along with their market valuation that they are robbing consumers left right and centre.
You know MS just used money from elsewhere to prop up their gaming division. They couldn't compete fairly so they now have decided we'll buy out some of the biggest pubs, devs and IP and take them games away. The only reason they guarantee COD is because Phil knows if he took it away the deal will collapse.
You keep on hearing X-goons harping on about why don't Sony make their own COD to compete? So why don't your ask Mr Liar why doesn't Xbox make it's own COD, studios and IP? You all make it sound easy yet why hasn't MS been able to do it especially with their cash?
I wonder why is Phil now willing to guarantee COD on PS platforms for 10 years eh?
We know Xbox fangirls whitewash anything MS do wrong and hide the fact that most anti-consumer practises were started by their favourite company AND the only reason they changed tact was to attract consumers not because they were doing it for their fans but their bottom line.
 
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John Wick

Member
Just because Playstation bought the studios they bought years ago doesn’t mean they didn’t buy them. When the deal goes through Activision will be part of xbox and the games Activision makes will just be xbox making its own games. That’s it’s newer doesn’t mean it’s any different.

Xbox buying games to put on their console / gamepass would be like what we see Sony doing with Final Fantasy
It's nothing like the same you clown. Sony don't own FF. Nothing stopping MS negotiating with SE or any other publisher for games.
 

drganon

Member
Not to mention the Eidos/Tomb Raider & Square/Final Fantasy exclusivity deals too. Sony had nothing about them back then apart from a huge cheque book. They started this whole thing and its why I utterly detest Sony/Playstation and its fanboys to this day. Biggest hypocrites around.
Yeah, it was all evil Sony. It wasn't the fact that their competitors made systems that were either a pain in the ass to program for, didn't do 3d well,had severe storage issues, or not even having a dedicated sound chip.
 

John Wick

Member
Over years Sony acquired more studios than MS, Microsoft started to catch-up starting in 2018. So your statement that Sony is making their own games is delusional to some extent.
You don't say? Really? I thought Sony had theirs from day one.
Tell me did they also have to buy their movie studios as well?
 

Godot25

Banned
John Wick John Wick

Jesus. What a bunch of bullshit
1. From looks of it, US government is maybe least concerned about this deal. It even got a approval of biggest workers union in US. Practically only regulatory body that is bitching about deal is CMA. And even that's because they carved out "cloud gaming" market as a separate entity.
2. How do you expect Microsoft to have monopoly and stifle competition with 15% market share in gaming?
3. I'm sure Sony never used money outside of PlayStation division to prop up PlayStation division. Didn't they have gigantic losses during beginning of PS3 era? And how they entered the market in a first place? Not by money from other Sony divisions?
4. I'm not asking Sony to create COD competitor. Because I know it can't be done. But that's irrelevant, since COD is staying multiplatform. Was Sony required to make their own Minecraft clone?
5. Phil is willing to guarantee COD on PS platforms for 10 years because Sony is trying to challenge this deal on basis of COD. I don't have any doubts that COD would be staying on PlayStation even without this deal. But since Sony is being bitchy about it, they put it in writing. Now the ball is on Sony's court. Either they accept, or Microsoft can show regulators that they are full of shit (which they are) and them bitching about COD on PlayStation is not actually about "COD on PlayStation" and more about "COD not on Game Pass."
Why the fuck did Microsoft offered additional 3 years of COD on PlayStation in January. There was no requirement, no need to do it. Maybe (BIG SHOCK) they always wanted to "Minecraft" Call of Duty and let it stay multiplatform. Which makes sense, since COD is live service product about microtransactions which benefits from huge playerbase.
6. "It's a well known fact that these companies don't allow competitors and stifle and block them. Their yearly profits should tell you along with their market valuation that they are robbing consumers left right and centre." Yup. Because Sony looooovese competition so much, that they tried to bury it with targeted exclusivity deals and are still doing it to this day.
 
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John Wick

Member
MS is not in a position to monopolize any gaming market and wont even be after acquiring ABK, they'll be far from it. Sony never had a similar policy, they never made a $70B acquisition, never acquired a big 3rd party publisher and even less the top grossing 3rd party publisher including the top selling 3rd party IP that basically every year tops the sales chart.

Sony only bought dev studios, way less relevant to the market than ABK, and signed 3rd party exclusives for isolated games. Same as every other console platform holder ever did.

MS instead bough a couple big publishers and a ton of dev studios and IPs for almost $100B in some years. In these years Sony spent less than 10% of that in acquisitions.
If you listen to the X-goons enough they'll make you believe like Sony money hatted titles like Fifa, NHL, Madden, COD etc. Most of them are smaller titles and some Japanese. Most of them timed exclusive and some they helped fund.
 

GhostOfTsu

Banned
Not to mention the Eidos/Tomb Raider & Square/Final Fantasy exclusivity deals too. Sony had nothing about them back then apart from a huge cheque book. They started this whole thing and its why I utterly detest Sony/Playstation and its fanboys to this day. Biggest hypocrites around.
Ding, ding, ding!

Sony are scared that they are witnessing to them the shit they did for over 20 years.

What goes around comes around.
All of that post was debunked, fake news and twisting history. Think for yourself for once and do your research. How sad to get fooled so easily.
 

Orta

Banned
Yeah, it was all evil Sony. It wasn't the fact that their competitors made systems that were either a pain in the ass to program for, didn't do 3d well,had severe storage issues, or not even having a dedicated sound chip.

So lets chuck millions at publishers anyway to ensure the competition can't have the games we want, even on their half arsed tech.

Sony, pffft.
 
This is delusional. Ps is making their own games. Microsoft is buying games to put on gp. Not to make them on there.
I don’t care about choice of platforms. Game being out on all platform does not benefit me. I just need it on ps
If only everyone else could be as honest and straightforward. I don't blame Jim or Sony in general for making whatever decisions that best benefit their customers. That's their job. Outside of Sony itself, the only people Jim answers to are Playstation users.
The same thing goes for MS and Phil. I could care less if CoD stays on PS or not, nor do I care if any other ABK games do either. I just care about getting them on Xbox and Gamepass.
Beautiful. We'll keep that in mind when the rats keep crying about Final Fantasy and SFV. They are not entitled to get everything on their platform. Case closed.
Agreed. The difference of course is that there hasn't been a plethora of threads or posts crying about either of those. Most of the ones mentioning FF are in response to others crying about CoD. You're pretending that the crying goes equally both ways, when that's not the case at all.
 

John Wick

Member
Jesus. What a bunch of bullshit
1. From looks of it, US government is maybe least concerned about this deal. It even got a approval of biggest workers union in US. Practically only regulatory body that is bitching about deal is CMA. And even that's because they carved out "cloud gaming" market as a separate entity.
2. How do you expect Microsoft to have monopoly and stifle competition with 15% market share in gaming?
3. I'm sure Sony never used money outside of PlayStation division to prop up PlayStation division. Didn't they have gigantic losses during beginning of PS3 era? And how they entered the market in a first place. Not by money from other Sony divisions?
4. I'm not asking Sony to create COD competitor. Because I know it can't be done. But that's irrelevant, since COD is staying multiplatform. Was Sony required to make their own Minecraft clone?
5. Phil is willing to guarantee COD on PS platforms for 10 years because Sony is trying to challenge this deal on basis of COD. I don't have any doubts that COD would be staying on PlayStation even without this deal. But since Sony is being bitchy about it, they put it in writing. Now the ball is on Sony's court. Either they accept, or Microsoft can show regulators that they are full of shit (which they are) and them bitching about COD on PlayStation is not actually about "COD on PlayStation" and more about "COD not on Game Pass."
6. "It's a well known fact that these companies don't allow competitors and stifle and block them. Their yearly profits should tell you along with their market valuation that they are robbing consumers left right and centre." Yup. Because Sony looooovese competition so much, that they tried to bury it with targeted exclusivity deals and are still doing it to this day.
Listen clown:
16 countries are looking into it. Some dumb dumbs.
Show me where Sony spent 100 billion?
Forget about Xbox losses since launch.
Sony entered no.1? They made a deal with Nintendo and Sega that they would be no.1.
Maybe your fangirl brain can't comprehend or you weren't around but Sony released a revolutionary and amazing product at a fantastic price. They liberated developers and they had Uber cool marketing. The rest is history!
You keep on stating shit made up in your head. Have you any proof that MS was gonna keep. COD on PS? Or why Phil is now offering 10 years in writing? I mean why should Phil have to unless he was compelled to?
What about all the other AB games that might get taken away? Or Zenimax ones which probably have been.
All. Big tech companies should be scrutinised and prevented from mass buying. Using their vast cash reserves to get one up on the competition especially from other parts of the company.
Tell me which of these deals is such a huge console seller that Sony have took away? Oh snap MS haven't got any console exclusives have they eh?
 

John Wick

Member
So lets chuck millions at publishers anyway to ensure the competition can't have the games we want, even on their half arsed tech.

Sony, pffft.
The competition can and does the same. If your.so bothered take it up with the publishers as they are the ones excepting the deals. Sony didn't put a gun to their head.
Why don't you design us some fully arsed tech?
Oh wait your an armchair whatever the fuck you are!
 

John Wick

Member
Facts? Ms is offering gamers the most choice out of all 3 platform holders, Sony and and Nintendo are limiting choices. Ms even said they will keep cod on playstation. Why everyone makes assumption gamers = playstation owners? Playstation is great brand but their user base is max 120m which is tiny % of the overall gaming market. Removing something from playstation shouldn’t matter. Playstation owners are not entitled to get all games on their platform. Other platform holders can have exclusives. Also if activision wanna sell it’s not ms fault that sony couldn’t afford them, if they could Jim would jump on this and made all games exclusive to playstation straight away and sonygaf would be cheering.
Sounds like something an X-goon would write.
Your proper thick aren't you eh?
You keep on reversing Sony and MS and come up with what Xbox would do? WHY?
Sony wouldn't buy AB even if they had the money. It would be a massive waste.
Also why would Sony buy ABK to have them make games only for PS? The deal would never go through.
 

Godot25

Banned
Listen clown:
16 countries are looking into it. Some dumb dumbs.
Show me where Sony spent 100 billion?
Forget about Xbox losses since launch.
Sony entered no.1? They made a deal with Nintendo and Sega that they would be no.1.
Maybe your fangirl brain can't comprehend or you weren't around but Sony released a revolutionary and amazing product at a fantastic price. They liberated developers and they had Uber cool marketing. The rest is history!
You keep on stating shit made up in your head. Have you any proof that MS was gonna keep. COD on PS? Or why Phil is now offering 10 years in writing? I mean why should Phil have to unless he was compelled to?
What about all the other AB games that might get taken away? Or Zenimax ones which probably have been.
All. Big tech companies should be scrutinised and prevented from mass buying. Using their vast cash reserves to get one up on the competition especially from other parts of the company.
Tell me which of these deals is such a huge console seller that Sony have took away? Oh snap MS haven't got any console exclusives have they eh?
Hey dumbass (if we are continuing with namecalling)
Every buyout is going through regulatory bodies. Even Sony's acquisition of Bungie. So saying that "16 countries are looking into it" is not saying much. And this deal would be scrutinize even if did not include Call of Duty since it is 69 billion deal. Price alone meant it would be looked it and that's part of reason why it is taking so long.
I did not claim that Xbox was/is not in loss. But pretending that PlayStation never used money outside it's division to fund...anything is pretty funny and it's just showing how big of a "fangirl" you are. Especially after "they liberated developers" claim. Jesus. You can then say that Microsoft liberated developers with X360 who got shafted by PS3's Cell, right? :messenger_grinning:
Do you have any proof that Microsoft would be pulling COD from PlayStation? I mean, they were pretty clear in their statements from the beginning. That whole construct "we will loose COD access on PlayStation" is just nice construct Sony created to struck down this deal. And it will be shown soon, when Sony will refuse 10 year deal that Microsoft has given them. Because they know COD will be there. They are just afraid of COD on Game Pass.
Which AB games? Overwatch 2 is on PS. Diablo IV will be on PS. That rumored Wumpa League will be on PS (there is even rumor that it will be timed PS exclusive). Also, why do you care? Even Sony does not care about anything outside of Call of Duty. Cleary...
You are swinging hard between "Xbox has no exclusives" to "Xbox will be monopoly", so please pick a side.
 
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Listen clown:
16 countries are looking into it. Some dumb dumbs.
Show me where Sony spent 100 billion?
Forget about Xbox losses since launch.
Sony entered no.1? They made a deal with Nintendo and Sega that they would be no.1.
Maybe your fangirl brain can't comprehend or you weren't around but Sony released a revolutionary and amazing product at a fantastic price. They liberated developers and they had Uber cool marketing. The rest is history!
You keep on stating shit made up in your head. Have you any proof that MS was gonna keep. COD on PS? Or why Phil is now offering 10 years in writing? I mean why should Phil have to unless he was compelled to?
What about all the other AB games that might get taken away? Or Zenimax ones which probably have been.
All. Big tech companies should be scrutinised and prevented from mass buying. Using their vast cash reserves to get one up on the competition especially from other parts of the company.
Tell me which of these deals is such a huge console seller that Sony have took away? Oh snap MS haven't got any console exclusives have they eh?

The competition can and does the same. If your.so bothered take it up with the publishers as they are the ones excepting the deals. Sony didn't put a gun to their head.
Why don't you design us some fully arsed tech?
Oh wait your an armchair whatever the fuck you are!
You should consider stepping away for a bit perhaps. If this thread causes you to post that much drivel... It can't be good for you.
 

John Wick

Member
This starting to make Sony look like massive cry baby. Embarrassing for company with such a history.
So why were MS crying to FTC about Google and Apple? Pathetic for a 2 trillion dollar company? Worse than embarrassing for such a rich company. Especially grassing on the sneak.
 

DenchDeckard

Moderated wildly
Yeah, it was all evil Sony. It wasn't the fact that their competitors made systems that were either a pain in the ass to program for, didn't do 3d well,had severe storage issues, or not even having a dedicated sound chip.

Then they repaid them all with the Emotion engine and the PS3 .......Cell power! lol
 
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drganon

Member
Then they repaid them all with the Emotion engine and the PS3 .......Cell power! lol
Yeah, and that's why the 360 got off to a much better start than the ps3 and it took until the end of the generation for ps3 to catch up. Hence, why it pays to make your system not a pain to program for, something the saturn wasn't. Thanks for proving my point.
 

DenchDeckard

Moderated wildly
Yeah, and that's why the 360 got off to a much better start than the ps3 and it took until the end of the generation for ps3 to catch up. Hence, why it pays to make your system not a pain to program for, something the saturn wasn't. Thanks for proving my point.

Yeah, Saturn was rough..no doubt. But bless those 2d games
 

vkbest

Member
People comparing exclusivity deals on selected games with buying publishers with a money is not getting from the division? lol.
 

tommib

Member
I feel cleansed now that I’ve made my house Microsoft-free.

Jim Ryan is cringe as fuck though. Just swallow the pill, Jim. Focus on bringing me the next Housemarque joint and less on tired old IPs being on a subscription service.
 
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Godot25

Banned
People comparing exclusivity deals on selected games with buying publishers with a money is not getting from the division? lol.
I don't think many people claim that exclusivity deals and buying publishers are the same thing.

But people rightfully are making fun of Jim Ryan, who is criticizing Microsoft for being company that is trying to stifle competition, while his company is doing exactly same thing in gaming space. Like...look in the mirror first. He is trying to say that "gamers choice will disappear" while doing deals that are actively reducing choices gamers can make. Which is okay, it's business. But at least don't be a whiny bitch about it.

And on top of that, Microsoft is offering Call of Duty on PlayStation until 2036. So his claims does not make a sense.
 

vkbest

Member
I don't think many people claim that exclusivity deals and buying publishers are the same thing.

But people rightfully are making fun of Jim Ryan, who is criticizing Microsoft for being company that is trying to stifle competition, while his company is doing exactly same thing in gaming space. Like...look in the mirror first. He is trying to say that "gamers choice will disappear" while doing deals that are actively reducing choices gamers can make. Which is okay, it's business. But at least don't be a whiny bitch about it.

And on top of that, Microsoft is offering Call of Duty on PlayStation until 2036. So his claims does not make a sense.
Nope, Sony is not buying a publisher cost 4x their record annual revenue (no profits) from the division.
 

Godot25

Banned
Nope, Sony is not buying a publisher cost 4x their record annual revenue (no profits) from the division.
Please. Do you really want to pretend, that Sony is angel, who is not trying to stifle competition and reduce choices of gamers? Which is exactly the thing that Ryan is bitching about in his statement? I'm not trying to say that Sony is buying publishers left and right because that's not true. I just find Ryan's statement full of hypocrisy. Especially with relation to Call of Duty franchise.
 

vkbest

Member
Please. Do you really want to pretend, that Sony is angel,
its more simply who is good, who is bad. Sony invest they earn with Playstation and their services. Xbox is burning money from the main division on Game Pass and buying publisher they can't get with their revenues. That is the difference. Sony compete with the money the generate, Xbox division is competing with the money from MS, what is currently almost infinite, that is how you get monopoly, simply investing money you don't have and your competence can't do.
 
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ProtoByte

Member
It's not the truth. One company is raising prices of games and systems and charging extra for cross-gen upgrades, and claiming that a sub service is impossible. The other company is providing more options and competition.

All Ryan is correct about is that a monopoly is bad. What he lies about is that Sony is by far the most dominant and monopolistic in the high end gaming space. As soon as MS was able to make Gamepass attractive enough, they flipped and suddenly PS+ Extra exists and all the claims from Sony execs that the business model didn't make sense vanished. Read the thread about Sony raising PS5 prices in Europe on here sometime. It's nothing but posters here claiming that Sony has near total control of the market there so they can do whatever they want. Sony isn't a monopoly either, but in gaming they are a hell of a lot closer than MS is. Ryan's comments are a joke.
Anything Sony has, it's because of their actual competitiveness. Nintendo's ceded the race in "high end gaming", whatever that means this week. Microsoft hasn't supplied the games despite much more in terms of resources and only one gen less than Sony in the game.

Microsoft's monopoly, if they were to gain one, wouldn't be a result of actually comeptitjng in the traditional way of the games, market, or any market, really. They haven't fostered anything. Most of the "traditionally multiplat" titles (which still sell a majority or supermajority of their units on PlayStation) that people whine about Sony getting exclusivity for are franchises that actually weren't exclusive back in the day. I'm sure if Persona 6, or the next Tomb Raider gets some type of PlayStation deal announcement, everyone will conveniently forget thay those series originated as PS exclusives.

That's before getting into first parties. Sony's sewn seeds, or purchased teams in their infancy/weaker positions. Microsoft's buying up Bethesda and Activision. Two publishers with 10+ studios each and decades worth of high value IP that would've continued on anyway. Pretending that the two are the same is asinine.
 

Godot25

Banned
its more simply who is good, who is bad. Sony invest they earn with Playstation and their services. Xbox is burning money from the main division on Game Pass and buying publisher they can't get with their revenues. That is the difference. Sony compete with the money the generate, Xbox division is competing with the money from MS, what is currently almost infinite, that is how you get monopoly, simply investing money you don't have and your competence can't do.
There is no good or bad side here. Both companies are businesses. Do you really think that Ryan cares about "choice for gamers?" He cares about Call of Duty on PlayStation because that game is bringing so much money for Sony every year. Not because he has gamers best interest in heart. He is not even gamer for god sake. He is doing everything he can to do business in best interest of shareholders. Both of them. Nothing more, nothing less. So claiming, that he is somehow "good" is pretty sad.
 

Thirty7ven

Banned
One of the main things I have taken away from this entire acquisition is a whole lot of people doesn't understand what a monopoly really is

On the flip side a whole lot of people don’t understand that you don’t stop a monopoly after the fact which is why regulators are trying to stop monopolistic moves before the fact.

After AB almost every big IP from Xbox will have been bought, not produced in house. They have consistently bought revenue, an MS special.
 

phil_t98

#SonyToo
The walkman? Wasn't that one of the first portable media players?

exactly and everybody had one. they have dominated themselves in many places. its just hypocritical to call out somebody for doing the same. they dominate the console market at the moment don't they
 
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