That makes total sense as a non outdoorsman (shooting ranges aside) I am totally not in that target demo but it’s cool to know it’s exists. I guarantee a ton of idiots are going to buy it just to flex though even if they never set foot on a mountain trail.There’s quite a few people who buy gps watches, wrist dive computers, etc. These people need massive battery life, something the iwatch never delivered.
Let me put it this way: the iwatch has done very well with gym rats, but barely penetrated the outsdoormen. The ultra is about outsdoormen who usually buy garmin, suunto, etc.