• Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.

Bloomberg -- Microsoft to Launch Mobile Game Store, Vying With Apple, Google

a-microsoft-store-in-new-york-us-on-thursday-oct-12-2023-microsoft-corp-will-appeal-a-decision-by-the-us-internal-revenue-service-that-the-software-maker-owes-at-least-28-9-billion-in-taxes-related-to-how-it-allocated-income-and-expenses-among-global-subsidiaries-from-2004-to-2013.jpg

(Bloomberg) -- Microsoft Corp. will launch its own mobile game store on the internet in July, creating an alternative to Apple Inc. and Google’s app stores and their fees.

The store will launch with Microsoft’s own games, including Candy Crush Saga, Xbox President Sarah Bond said Thursday at the Bloomberg Technology Summit. Later, Microsoft will open the store to other publishers.

Bond says the store is launching on the web, versus an app, so it’s “accessible across all devices, all countries, no matter what, independent of the policies of closed ecosystem stores.”
Apple and Google dominate the app stores where game developers release titles, charging an approximate 30% fee on sales. In late 2023, Microsoft gaming head Phil Spencer shared that the company is in talks with partners to launch its own Xbox app store.

The European Union’s Digital Markets Act, which went into effect this year, freed tech companies to start their own direct-to-consumer web stores and avoid Apple and Google’s fees. In early May, some TikTok users reported seeing links to a TikTok web store, where they could purchase TikTok coins at a discount.

Microsoft lagged behind game industry competitors in entering the $90 billion mobile gaming market. Now, the company’s Xbox unit is poised to make a big splash after its $69 billion takeover of Activision Blizzard, owner of the Candy Crush and Call of Duty. Candy Crush has been downloaded 5 billion times since its 2012 debut and generated $20 billion in revenue.
Tech giants have been battling over the future of digital storefronts for mobile games since 2020, when Fortnite maker Epic Games Inc. launched its Project Liberty campaign.

The company announced users would get a 20% discount buying Fortnite currency on its own website. In response, Apple and Google deleted Fortnite from their app stores. Epic filed lawsuits against both tech giants, alleging illegal monopolistic control over their mobile phone ecosystems.
 

Dacvak

No one shall be brought before our LORD David Bowie without the true and secret knowledge of the Photoshop. For in that time, so shall He appear.
I’m sort of torn.

On one hand, competition is always good for consumers in both the short and long term. So, cool.

On the other hand, Microsoft has been a bunch of slobknobbers lately and can go fuck themselves.
 

Danny Dudekisser

I paid good money for this Dynex!

The reason we're in the acquisition discussion with Activision Blizzard King is around their mobile capability

The absurdity of it is that they basically just bought a revenue stream. King has shown a complete inability to innovate for the last decade+ and instead just churns out the same couple of franchises over and over. While those franchises obviously do well, there's only so much you can extract from them before King's utility falls off a cliff.
 

XXL

Member
The absurdity of it is that they basically just bought a revenue stream. King has shown a complete inability to innovate for the last decade+ and instead just churns out the same couple of franchises over and over. While those franchises obviously do well, there's only so much you can extract from them before King's utility falls off a cliff.
Sounds like a match made in Heaven.

Just replace King with Xbox and re-read what you just wrote.

The absurdity of it is that they basically just bought a revenue stream. Xbox has shown a complete inability to innovate for the last decade+ and instead just churns out the same couple of franchises over and over. While those franchises obviously do well, there's only so much you can extract from them before Xbox's utility falls off a cliff.

Truth Lying GIF by Tangina Stone
 

T-Cake

Member
So in non-EU countries, the games will only be playable through Safari/Chrome or something? I can't see how you can download apps on to iOS from a web page (except in EU).
 

Pejo

Member
If it works across any Windows device it could be a huge potential existing market of consumers which could drive developers into looking at it. If it doesn't and it's only an app store you have to side load on your phone like Amazon, it's dead in the water.

Current Microsoft drama aside, they could do well from this >>>>IF<<<< they don't fuck it up.
 

Miyazaki’s Slave

Gold Member
"Microsoft Corp. will launch its own mobile game store on the internet in July"

Microsoft cannot even get OTHER outlets to announce shit for them properly.

This sentence is just awful Bloomberg!
God, it's so bad.

dGhQL6g.gif
 
Pretty much what you've been talking about Mibu no ookami Mibu no ookami

Thanks for the shout out. I try to be pretty effective in my analysis, so it's always appreciated when I'm not only proven right, but someone acknowledges it.

Microsoft didn't spend 80 billion dollars on Xbox, they spent 80 billion dollars trying to jump back into the mobile market after the failure of the Windows Phone and Windows Mobile OS. They discovered that they didn't really need the OS though, they just need the app store. They read the regulatory tea leaves, and they pulled the trigger on ABK and Bethesda.

If successful they stand to make tens of billions of dollars if not hundreds of billions of dollars annually through their own store. At some point regulators will push to remove the apple and playstore as default stores on phones. In the meantime though, Microsoft will work with telephony carriers to get their store pre-installed.
 

NickFire

Member
If they want to trade Flight Sim with PSVR2 compatibility (full game, and controller option) then I’ll pretend this is exciting. If no trade than meh.
 
Top Bottom