That’s the view of Electronic Arts‘ VP of brand, Elle McCarthy, who told Adweek that “the convergence of gaming and everything in culture” means almost everyone is now a ‘player’.
Only Tencent save you now!Save us Japanese developers
“Gaming is no longer a medium or an industry, it is simply ‘interactive’. You can now interact with almost everything through play—from an interest area like interior design to a movement like Black Lives Matter or exploring your sexual identity,” she said.
"Are you sure this will help us sell more games?"17 minutes of her insight. https://cspace.com/elle-mccarthy-electronic-arts/
Skip about the video and you'll land on the typical wording "diverse, sexual identity, minorities, social justice issues, female, non-binary, current minorities will be the majority by 2040, culture, culture, culture, incarceration"
If anyone can stomach the whole video please post.
Barf! Can I just play a fucking game asshole! I don't need to have my sexuality and political leanings validated when I fire up a game. They are so lucky that Madden and Fifa are unstoppable cash machines at this point as, people like Elle here, are so fucking tone deaf it's amazing. Can't wait for the new Dead Space to feature a diverse main character with customization that includes the pride and blm flag that can be placed on the back of your helmet. Betsy Ross or Gadsden flag unavailable. Barf again!
Barf! Can I just play a fucking game asshole! I don't need to have my sexuality and political leanings validated when I fire up a game. They are so lucky that Madden and Fifa are unstoppable cash machines at this point as, people like Elle here, are so fucking tone deaf it's amazing. Can't wait for the new Dead Space to feature a diverse main character with customization that includes the pride and blm flag that can be placed on the back of your helmet. Betsy Ross or Gadsden flag unavailable. Barf again!
People get their balls twisted in a bunch when gamer clearly means people that play games a bunch. You don't have to assign any more to it than that. It doesn't mean you have to have a Mt. Dew hat and a fox tail buttplug while shaking your greasy clams at the nearest jock.
Sometimes games are just games. Or at least I hope they can still be. Guess not when it comes to EA, but I don't remember the last time I bought agameinteractive experience from them anyway.
Is this a video game? It's digital, interactive, and uses a screen on It's eyes to convey information. Everybody knows what a video game is. Everyone knows what a gamer is.Well....they got a point.
Gaming (should just be called digital interactive entertainment) is so broad now, the term no longer means exactly what it meant when this medium started.
Would be like if someone call Fast and the Furious an "informational moving picture".
I agree that some times a game is just a game, but I don't believe EA is stating they are not making such things anymore, simply that the term is much more broad now. They'll still clearly make Fifa, Madden and gamey games with points, goals, objectives, high scores etc, but what they mean is stuff like Dead Space and many experiences are simply not for the same reasons.
Buying a game from this publisher imho is irrelevant to the topic. Some times I buy a game for just that, a score, objective etc, I play tetris and Lumines for that many times, but other times I'm playing for an experience like horror or thriller or action etc and I understand (and have for a long, long time) why maybe this shouldn't be called "gaming" any longer.
I remember when PS4 first launched and I was at a friends house and I was playing Outlast (would never buy it, got it free from PS Plus btw) and as I was going thru it , their mom came in the room and was like "is it 2 player?" and or " who has the high score"....sir, this is reason enough that it might not make sense to call the WHOLE MEDIUM, something that all titles don't actually fall under and can't all fall under any longer. The time where such a thing fit the medium made sense then, it doesn't in 2021 when many people game, many genres exist have absolutely nothing to do with levels, scores, points, leader boards, competitive play etc
All we are left with is that its something digital that we interact with.
Interactive experience, digital interactive experience, interactive experience entertainment, experience experience experience aka EEE lol
Is this a video game?
That’s the view of Electronic Arts‘ VP of brand, Elle McCarthy, who told Adweek that “the convergence of gaming and everything in culture” means almost everyone is now a ‘player’.
“Gaming is no longer a medium or an industry, it is simply ‘interactive’. You can now interact with almost everything through play—from an interest area like interior design to a movement like Black Lives Matter or exploring your sexual identity,” she said.
EA everybody!
These are the idiots running the major gaming companies these days. No fucking wonder the industry is slowly turning to shit.
If you want to explore your sexual identity, go have a wank in your bedroom. Leave that shit out of videogames... plskthnx.
So what term should we use then?