NeoGAFs Kent Brockman
As part of Facebook's new rebranding initiative, the company has now announced that it is retiring [...]
As part of Facebook's new rebranding initiative, the company has now announced that it is retiring the Oculus name. Instead, the popular VR device will now be called the "Meta Quest." The announcement was made in a post by Facebook's VP of AR/VR, Andrew Bosworth. Bosworth went into great detail about how the new name is meant to emphasize the importance of the company's VR device in its vision for the future. Bosworth also claims that the decision to drop the Oculus name was a difficult one, but the goals for the company remain the same.
"VR will be the most immersive way for people to access the metaverse and as we look toward our goal of bringing 1B people into VR, we want to make it clear that Quest is a Meta product. For this reason, we're simplifying our brand architecture and shifting away from the Oculus brand. Starting in early 2022, you'll start to see the shift from Oculus Quest from Facebook to Meta Quest and Oculus App to Meta Quest App over time," wrote Bosworth.
"We all have a strong attachment to the Oculus brand, and this was a very difficult decision to make. While we're retiring the name, I can assure you that the original Oculus vision remains deeply embedded in how Meta will continue to drive mass adoption for VR today."