87% of Generation Z, 83% of millennials, and 79% of Generation X are playing video games on smartphones, gaming consoles, and computers
Its obvious that Smartphone have really pushed the industry forward.
My opinion: Let's not forget globally that Gen Z in countries like India abd the Africa triple that of the western /Asian population yet still very young in developing their own gaming industry.
This is a good thing as we will start to see (if not already) more female led, female focused games.
My thoughts: in terms of comparing, i could see women within the gaming industry (developer, artist, etc) having MORE support from women game consumers than women within Sport industry (women coaches and players) from women sport consumers.
Fom Article Author: "Advertisers typically buy space near games based on an understanding of their audience, but they typically don’t have the level of data that game companies do. This knowledge gap could be an opportunity for media and entertainment companies to nail the right mix of channels, content, and ad tolerance. Getting ads in games may be a taller order. Be forewarned: A load screen ad on a mobile app may provoke little anger compared to an ad placed inside a popular game world. Brands should carefully consider where in the gaming ecosystem they can reach the right audiences with the right ad tolerance."
My thoughts: this.. Will be a inevitable situation to an extant. Film industry has lost their physical platform in theater and DVDs while Netflix and network stream like Disney + keep all the revenue and Music industry hs gone full streaming with Streaming services like Spotify abd Apple music make more thsn the artist. This will only steer Advertising companies to shift to Gaming abd find other way to make money.