IbizaPocholo
NeoGAFs Kent Brockman
Jeffrey "Lazlow" Jones was as much a star of Grand Theft Auto as he was an architect in its making. Over two decades he established himself as a pivotal senior member of a global development team creating some of the most successful entertainment ever made – as a writer, actor, and producer both on and within the games. But in 2020, he left the video game studio behind.
It was time for a new project with long-time collaborator, Rockstar’s Dan Houser – one where they could stretch their storytelling style into new areas and genres. Where they could pull apart fresh topics in games, podcasts, animations, or whatever they wanted.
Yet GTA – like his decade-long career in radio broadcasting, from Oklahoma rock music to New York City talk shows – remains a part of his being. It’s in his DNA.
Take his father, once the spitting image of a GTA character; long, unkempt hair and an overgrown beard, you’d expect to find him on the drab streets of Liberty City. Old photos of him in his undercover narcotics cop days are unrecognizable, even to Lazlow.
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