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[Draugoth]

Over the last two decades, Blumhouse Productions has made a name for itself in the world of horror, working on films like Paranormal Activity, Get Out, and more recently, M3gan. Now, the company is expanding into the world of video games. The new division is simply called Blumhouse Games, and it will be focused on “original, horror-themed games for console, PC, and mobile audiences,” the company says. Essentially, Blumhouse will be acting as a publisher of sorts, working with indie developers on projects with budgets “below $10 million.”

“There’s a unique opportunity for horror and genre in the indie game space, and I’m thrilled about teaming up with Blumhouse to meaningfully leverage the company’s brand, reputation, and creative talent,” Zach Wood, who will serve as president of the new division, said in a statement.

The project sounds similar to Annapurna’s expansion into games, with Annapurna Interactive publishing hit indie titles like Sayonara Wild Hearts, Neon White, Wattam, Kentucky Route Zero, and Stray, among others. Blumhouse hasn’t announced any specific projects or partners yet, so you’ll have to wait a bit longer for news of a M3gan game.

 

[Ozzy Onya A2Z]

Nice to see more publishers entering the market and smaller devs, indies, studios getting the green light and support. The output from Blumhouse has been pretty solid and it's a fresh change to see creatives instead of corpos publishing games. Almost ditto for Annapurna Interactive too.

 

[Hobbygaming]

Below 10 million?? I'm all for indie devs but I'd be much more excited for a Blumhouse + Supermassive Games AAA collaboration

 

[Ozzy Onya A2Z]

Below 10 million?? I'm all for indie devs but I'd be much more excited for a Blumhouse + Supermassive Games AAA collaboration

Better to start off smaller and build up. AAA game development is quite different to movie development. Coding, engines, talent, workflow pipelines, target platforms, network admin game logic, simulation, real time vs prerendered, optimisation etc are all quite different beasts. If you look at the business side of things I wouldn't want to see a first time publisher putting all their eggs in one basket for $100 million, I'd rather see 10 or 20 $5-$10 million games coming out. Better odds, better return overall, less risk, more experience working with different games/talent and a much longer sustain with less time to market across those smaller projects.