Sony’s slate of games for 2022 includes PlayStation exclusives like God of War Ragnarok, Gran Turismo 7, and Horizon Forbidden West, as well as multi-platform games like Elden Ring. However, according to the Sacred Symbols PlayStation podcast, there are other games that will mean an increase in promotional budget: “Apparently marketing spending is increasing greatly this year, indicating that Sony is anticipating a large year beyond — I would assume — the games we know imminently most about: Horizon, Gran Turismo, etc.” The one thing that’s causing the biggest increase in budget is “a major, yet unrevealed, third-party exclusive”.
Despite talking to “someone in the know at Sony”, the podcast couldn’t say what this game was likely to be. They speculated that the news could fit in with recent rumors that the next BioShock game would be a timed exclusive, or that there could be an unannounced title from FromSoftware.
Sony is gearing up to reveal a major third-party PlayStation exclusive, although nobody seems certain on what it is just yet.