• Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.

Maybelline New York Launches Campaign Targeting Sexism in Online Games with new video experiment

John Bilbo

Member
So in an update they are holding an event for women identifying people in march 9th on a custom Fortnite map for the campaign

b11494%20mny%20through%20their%20eyes%20-%20tournament%20info%20v5.jpg



Eyes up cup or something.

b11494%20mny%20eyes%20up%20ambassadors.jpg


Interesting
If I played Fortnite I would probably identify as a woman too.
 
Oh goody, virtue-signaling social justice ad campaigns fresh from their marketing department. It's all the rage amongst corporations these days. Probably the hot brainchild of a perky, fresh intern looking to make a name fer herself and work her way up the corporate ladder.

"The campaign is called Through Their Eyes, and its goal is to draw attention to the issues that woman-identifying gamers have faced."

No, its goal is to sell Maybeline and increase their revenue. Lemme explain how this works; the corporations finance these influencers, and then the influencers go out with their scripted "experiment," and the corporations sit in their corporation buildings, and, see, they're all corporationy, and they make money.
 

nemiroff

Gold Member
Sexism is just one delivery method out of many. Woman, man, it doesnt matter much, we pretty much all experience attacks on our most easily detectable characteristics.
 
Last edited:
Top Bottom