Niko Partners senior analyst Daniel Ahmad highlighted this information on Twitter, which was first released by Activision Blizzard in its annual filing to the US Securities and Exchange Commission (SEC) for the fiscal year ended December 31, 2021.
- As can be seen in a spreadsheet below, Sony accounted for 17% of Activision Blizzard’s total net revenues for 2020, or around $1.37 billion.
- It was followed by Apple (15%), Google (14%), and Microsoft (11%).
- However, Sony’s share fell to 15% in 2021, losing first place to Apple and Google (17% each).
- Microsoft, however, accounted for less than 10% of Activision Blizzard’s net revenue last year.
On top of that, Activision Blizzard noted that Sony and Microsoft were the two biggest customers in terms of gross receivables (sales, for which the company hasn’t received payment yet) last year, accounting for 22% and 20%, respectively.
This data shows the four platforms where Activision Blizzard makes the most money, with PlayStation being the leader on consoles.
Sony was Activision Blizzard’s largest customer by revenue in 2020, with Microsoft ranking fourth | Game World Observer
When it comes to game sales, Sony remained one of the biggest customers of Activision Blizzard for years. Microsoft, however, has been trailing behind not only PlayStation, but Google and Apple as well.