Bragr
Banned
“They say casual female gamers don’t need a console, but after seeing these figures, we’d really like to reconsider that and the true value of console gaming.” - Satoru Iwata in 2013, looking at how many women bought Animal Crossing: New Leaf.
"I have my own personal way of determining how successful a game can be with the expanded audience, I call it the wife-o-meter............. As I was watching my friends and my wife, I thought maybe, if we can find a way to interest them, turn them into game players, then we can expand the userbase." - Shigeru Miyamoto.
"The Sims was predominantly female -- 55 or 60 percent. For a lot of them, it was the only game they played." - Will Wright.
I am not trying to say that there are girl games and boy games. When you are a gamer, you play whatever. But girls and guys generally like different things. I get the sense that people don't want to admit it or talk about it because it can devolve into some sort of sexism.
There is a MASSIVE audience of women that likes to play games but doesn't give a shit about Call of Duty and FIFA. As a result, they don't play many console games but stick to mobile games that have a lot of games that cater to the general female audience better.
Once in a blue moon, you have games like The Sims or Animal Crossing, who gets this and hones in on those audiences, but I feel like it's a strange thing to see so much of the industry completely ignoring this huge audience. Every triple-A studio seems hellbent on making violent action-adventure games, you would think there would be more studious trying to capitalize on this market. You are talking millions and millions of women who play fashion games on a mobile phone, yet never discovered that console and PC gaming is better, because nobody aims at them.
Why aren't more studios aiming at them?
"I have my own personal way of determining how successful a game can be with the expanded audience, I call it the wife-o-meter............. As I was watching my friends and my wife, I thought maybe, if we can find a way to interest them, turn them into game players, then we can expand the userbase." - Shigeru Miyamoto.
"The Sims was predominantly female -- 55 or 60 percent. For a lot of them, it was the only game they played." - Will Wright.
I am not trying to say that there are girl games and boy games. When you are a gamer, you play whatever. But girls and guys generally like different things. I get the sense that people don't want to admit it or talk about it because it can devolve into some sort of sexism.
There is a MASSIVE audience of women that likes to play games but doesn't give a shit about Call of Duty and FIFA. As a result, they don't play many console games but stick to mobile games that have a lot of games that cater to the general female audience better.
Once in a blue moon, you have games like The Sims or Animal Crossing, who gets this and hones in on those audiences, but I feel like it's a strange thing to see so much of the industry completely ignoring this huge audience. Every triple-A studio seems hellbent on making violent action-adventure games, you would think there would be more studious trying to capitalize on this market. You are talking millions and millions of women who play fashion games on a mobile phone, yet never discovered that console and PC gaming is better, because nobody aims at them.
Why aren't more studios aiming at them?