Now, to answer the possible question that one may ask, which is what do these franchises have to do with each other, there are a number of parallels between them. Both are a flagship Microsoft IPs that peaked on Xbox 360, both were cherished for their engaging story campaigns and robust multiplayer components. Both received two follow ups that formed a coherent trilogy storyline, and after that Microsoft attempted to expand both franchises into a number of spin-off titles. The trajectory of both IPs slightly deviates here because Bungie stayed on for a couple more years and created two more successful games, and we also got a half-decent RTS, while Gears kinda stumbled around with a spin-off that was developed by a studio that previously supported Epic on developing previous installments and ports.
But then they aligned again when Microsoft announced that they're gonna set up new development studios, both of which will be dedicated franchise developers and got christened with names related to their respective franchise's lore.
But the difference here is that The Coalition managed to produce one respectable and one very successful follow-up and a spin-off tactical strategy, while 343 Industries started with a pretty mediocre game and things only got progressively worse from there. Honestly, I think the only redeemable thing they ever did was porting The Master Chief Collection to PC and not making it into such a colossal fuck up that was the console version of MCC. But other than that, the list of mistakes and embarrassments that they've committed it staggering. And the single most frequent excuse that comes out of their mouths is that they're under a lot of pressure from the fans of such a huge hyped up franchise.
Well, in that case maybe they should have a real talk with The Coalition and take some notes while they're at it. Maybe they're gonna learn how to steer a legacy franchise in the right direction for once.
Worth pointing out that a huge portion of what I just said is just me connecting the dots based on common knowledge about the games and their development and release history. I don't claim to know a lot about what goes on behind the scenes. Feel free to correct me on anything as long as you're not gonna seethe like a raging fanboy.