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[Pelta88]

In an interview with Rolling Stones UK, Bond was asked how developers can see success on Xbox. She said, "Game Pass is an option for developers," then explained how Game Pass is just one of many business models by saying, "You have pay-to-play, then there was free-to-play, and then we introduced Game Pass."
Bond says Xbox is looking into other strategies, too."We've talked about how we're experimenting with other models, like what does it mean for advertising in games which is more prevalent in mobile--are there models of that that work well in PC and console?

Xbox Might Offer "Timed Slices" Of Games Or Games With Ads

Microsoft's Sarah Bond discussed new business models the company is looking at beyond Xbox Game Pass.

www.gamespot.com

For me personally...

 

[adamsapple]

One way to get Total Mindshare.

 

[Celcius]

Why is Xbox trying so hard to kill what they've built?

 

[DeepEnigma]

One way to get Total Mindshare.

 

[Mr Hyde]

Ads in games is something I've feared for a long time. It would suck ass if a game is littered with crappy ads between loading screens for example. Product placement is one thing, although annoying it's not as distracting as a full blown ad. Imaging seeing a Dove commercial when you are playing Tomb Raider. It would break my fucking heart.

 

[Pelta88]

With this focus on sub numbers instead of games I was always worried that Microsoft's interest was selling gamers, as a demographic, to their shareholders. Instead of selling us games.

The model they're determined to follow aka Netflix announced today that their Advertising tier has reached 5 Million subs

Netflix Advertising Tier Now Has “Nearly Five Million” Monthly Active Users

In its inaugural upfront advertising event, executives touted the the streaming service's growing ad tier, and unveiled new sponsorship options.

www.hollywoodreporter.com

 

[Thirty7ven]

And people want her to be the future of Xbox. I could smell the corporate sleezeball a mile away. Wake up sheeple.

 

[ZehDon]

If it's an alternative access option - advertising-subsidised timed demos - that leave the actual full games alone, I really don't care. PlayStation charges for its timed demoes, this could be an alternative model to that that costs the end user nothing while providing something they might actually use. We've had swirlings of a cheaper Game Pass tier tier subsidised by ads before, and again, I really don't care as long as it's an additional option.

However, if Microsoft are thinking about sticking Dorito advertisements on my loading screens, or having Mountain Dew splash screens when launching Game Pass games from my full priced subscription, they can fuck right off. They had to re-design the homescreen layout after users complained loudly that they'd turned it into little more than a marketing billboard, repeating that kind of blunder will cost them more than money.

 

[ReBurn]

Timed slices? Do they mean demos?

 

[feynoob]

This dunce is literally killing Xbox.

I thought these duo's won't top don mattrick era, but here we are. It's like a ducking clockwise.

 

[Crayon]

Err... Don't really know what that means in practice, if it's practiced at all. Sounds like a suit spitballing.

 

[feynoob]

Timed slices? Do they mean demos?

They talked about that last year.
Both Sony and MS were having a plan to have a demo for their service.

Game demos coming to Xbox Game Pass within the next year

You’ll also be able to play games you own outside Game Pass from the cloud

www.google.com

 

[Codes 208]

And the don mattrick era shit returns

 

[The Pleasure]

Adam Orth Reborn?

 

[Fahdis]

This is pretty much never going to happen. Either way MS will get the shaft fast and quick if they tried that.

 

[feynoob]

After this interview, I think management is going batshit insane.

 

[ChorizoPicozo]

sounds like words.

 

[Pelta88]

Timed slices? Do they mean demos?

No they're talking about bringing add supported games to console. The type you'd usually see in mobile.

"We've talked about how we're experimenting with other models, like what does it mean for advertising in games which is more prevalent in mobile--are there models of that that work well in PC and console?"

 

[Sleepwalker]

Mountain dew ads in between call of duty rounds, brought to you by gamepass. (tm)

 

[THE DUCK]

I've actually always been surprised that they don't offer game rentals. $79.99 on day one to buy, $39.99 for a week. A few months later it's $39.99 and $19.99. Or whatever, it's just surprising this hasn't been offered in the past by Ms or Sony or Nintendo.

The ads thing doesn't really interest me much.

 

[CoreyFlawless]

To be honest, I wouldn’t be surprised if the next gta have something like this. Imagine the bill boards or the tv in the games would show differently ads like every other week or something. Be kinda cool. as long it doesn’t effects me gaming. I’m good

 

[The Pleasure]

Mountain dew ads in between call of duty rounds, brought to you by gamepass. (tm)

My subjects. I bequeath to you thine drink

 

[Captain Toad]

What the heck is going on over there?

 

[phaedrus]

"Games with Ads"

 

[Crispy Gamer]

SMH

 

[Sleepwalker]

I've actually always been surprised that they don't offer game rentals. $79.99 on day one to buy, $39.99 for a week. A few months later it's $39.99 and $19.99. Or whatever, it's just surprising this hasn't been offered in the past by Ms or Sony or Nintendo.

The ads thing doesn't really interest me much.

Publishers (and ms) effectively already do that via their subs.

You can rent the whole ea catalogue for $15 a month, same for ubisoft and then there's gamepass.

PS extra is also a form of renting even tho not for the whole catalogue.

 

[THE DUCK]

Publishers (and ms) effectively already do that via their subs.

You can rent the whole ea catalogue for $15 a month, same for ubisoft and then there's gamepass.

PS extra is also a form of renting even tho not for the whole catalogue.

Agreed but why not by the day/week/month?
No issue with the tech allowing.

 

[jroc74]

 

[Lord Panda]

All that work building up the Xbox and the brand, and to have it end up with this shit.

 

[onQ123]

In an interview with Rolling Stones UK, Bond was asked how developers can see success on Xbox. She said, "Game Pass is an option for developers," then explained how Game Pass is just one of many business models by saying, "You have pay-to-play, then there was free-to-play, and then we introduced Game Pass."
Bond says Xbox is looking into other strategies, too."We've talked about how we're experimenting with other models, like what does it mean for advertising in games which is more prevalent in mobile--are there models of that that work well in PC and console?

Xbox Might Offer "Timed Slices" Of Games Or Games With Ads

Microsoft's Sarah Bond discussed new business models the company is looking at beyond Xbox Game Pass.

www.gamespot.com

For me personally...

My crystal ball had a glitch

https://www.neogaf.com/threads/what-if-all-ps4-games-are-free-to-play-with-ads-like-broadcast-tv.485332/

 

[itsjustJEFF]

As someone who used to be in Advertising, I don't mind them... when done right. If it's billboards or signs "in-game" it wouldn't bother me that much. But, if they were like YouTube ads or Twitch ads... yea that shit would get tiring real quick because that would be interrupting gameplay.

 

[jroc74]

I've actually always been surprised that they don't offer game rentals. $79.99 on day one to buy, $39.99 for a week. A few months later it's $39.99 and $19.99. Or whatever, it's just surprising this hasn't been offered in the past by Ms or Sony or Nintendo.

The ads thing doesn't really interest me much.

PSNow did this, daily or weekly rentals when it first launched. May have been hourly too.

 

[Hawking Radiation]

What the heck is going on over there?

 

[radewagon]

Ads in games. Can't wait for some idiots to make it profitable by playing the games regardless of the shameless monetization. Bunch of gamers will probably even pay for the games even though they should be free because they're ad supported. Let's face it, as a market, we are not the savviest of consumers.

 

[CGNoire]

I've actually always been surprised that they don't offer game rentals. $79.99 on day one to buy, $39.99 for a week. A few months later it's $39.99 and $19.99. Or whatever, it's just surprising this hasn't been offered in the past by Ms or Sony or Nintendo.

The ads thing doesn't really interest me much.

$40 dollars for a 7 day "Rental" sounds Uber Dystopian... even $20 does.

 

[DaGwaphics]

My crystal ball had a glitch

https://www.neogaf.com/threads/what-if-all-ps4-games-are-free-to-play-with-ads-like-broadcast-tv.485332/

I'm not sure what is scarier, that you thought this sounded like a good idea in 2012 or that you remembered that you posted this in 2023.

 

[Pop]

 

[Torrent of Pork]

They've been toying with a cheaper, ad-supported GamePass for a while now. If it's only an ad or 2 before launching a game, and not interrupting gameplay, I could see that as an option for somebody wanting GP for cheaper.

Of course criticizing them for something that does not yet exist cuts both ways.

 

[Icymanipulator]

They really will try anything at this point except developing games lmfao

 

[Captain Toad]

I can't tell you how many times a McDonald's commercial came on TV and I jumped out of my seat and cheered.

 

[onQ123]

I'm not sure what is scarier, that you thought this sounded like a good idea in 2012 or that you remembered that you posted this in 2023.

It was a random dream & yes I remember a lot ( maybe an effect from being drug & alcohol free of old)

 

[Bumblebeetuna]

No they're talking about bringing add supported games to console. The type you'd usually see in mobile.

"We've talked about how we're experimenting with other models, like what does it mean for advertising in games which is more prevalent in mobile--are there models of that that work well in PC and console?"

No she is literally talking about timed demos. And they’ve been talking about an ad supported tier of GamePass for awhile now.

 

[jroc74]

They've been toying with a cheaper, ad-supported GamePass for a while now. If it's only an ad or 2 before launching a game, and not interrupting gameplay, I could see that as an option for somebody wanting GP for cheaper.

Of course criticizing them for something that does not yet exist cuts both ways.

You know, all this time and I'm just noticing this looks like watching a movie and not playing a game.

 

[feynoob]

Pelta88

Microsoft may be introducing cheaper, ad-supported Xbox Game Pass tiers

It looks like Microsoft is considering introducing cheaper, ad-supported tiers of its Xbox Game Pass. That's according …

www.eurogamer.net

This has been going for a while.

 

[zomboden]

I hope nobody values their time so little that they want to watch ads while playing a game just to save a couple bucks a month.

 

[SmokedMeat]

Sony is cooking up plans to run ads in PlayStation games as rival Microsoft plans a similar program with Xbox

Advertisers will be able to reach gamers through in-game ads that Sony hopes won't annoy players and developers.

www.businessinsider.com

Both Microsoft and Sony are looking into this.

 

[DEAD ORIGINAL]

All that work building up the Xbox and the brand, and to have it end up with this shit.

Building up? Phil's demolition crew have been working hard all this time

 

[LordCBH]

Kill it with fucking fire. Jesus.

 

[feynoob]

Sony is cooking up plans to run ads in PlayStation games as rival Microsoft plans a similar program with Xbox

Advertisers will be able to reach gamers through in-game ads that Sony hopes won't annoy players and developers.

www.businessinsider.com

Both Microsoft and Sony are looking into this.

That was the story last year.
But this time, it's from Xbox management. You don't want to say this type of news out loud.

 

[Kdad]

M'fos are putting more and more ads in Windows so it certainly fits with the direction of the company.