Is this how it works? The IP people make up a new IP then the studio assignment people decide which studio to assign it to? I always kinda figured that the studio teams pitched their ideas and moron corporate bean counters ran it through the success algorithm to decide whether to do that or to make the studio make part 7 of the thing that already made money 6 times.
I think outside of places like 343 or most activision teams that pretty much only exists to work on one game, i think most dev studios decide what they want to work on.
I remember hearing an interview not too long ago that a studio (maybe it was naughty dog) said they would have a bunch of different concept art from their teams they would go through in the process of deciding on whether to start a new ip or continue on. I’m also sure part of the process are different writers and leads offering ideas and then the studio votes.
I also think i remember some studio leaving it up to a vote, i think that’s why Days Gone 2 didn’t get pitched. I think they left it to a majority vote and most of the studio didn’t want to do it, and Jeff ross said he hated the fact that there wasn’t a top down approach to making decisions like that which is why he left