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[Inviusx]

Kena: Bridge of Spirits comes out in 2 days. I've seen no ads, no marketing at all. It didn't even get a spot in Sony's state of play last week.

How did this game go from hype to nothing?

 

[[Sigma]]

Shame. After they went all out for Deathloop. A MS game. Gave kena the cold shoulder.

 

[BaneIsPain]

I only saw it on playstation twitter post. yeah, compared to deathloop. it almost nothing.

 

[PlayedStation]

I hope it's not a stinker

 

[DaleinCalgary]

Shame. After they went all out for Deathloop. A MS game. Gave kena the cold shoulder.

where was this Deathloop advertising, I never saw any

 

[[Sigma]]

where was this Deathloop advertising, I never saw any

 

[ultrazilla]

Kena: Bridge of Spirits comes out in 2 days. I've seen no ads, no marketing at all. It didn't even get a spot in Sony's state of play last week.

How did this game go from hype to nothing?

It's getting delayed I fear. Monday announcement.

 

[JerryinSoCal]

It's getting delayed I fear. Monday announcement.

They are doing twitter countdowns so I don't think that'll happen, they would have known a long time ago if it weren't going to make the launch date, it's already been delayed once.

 

[reforen]

They are doing twitter countdowns so I don't think that'll happen, they would have known a long time ago if it weren't going to make the launch date, it's already been delayed once.

Never forget Hasan

 

[Dr. Claus]

It looks like a bland, forgettable title. Hoping I am wrong though. Wouldn't be the first time that trailers did a good game dirty.

 

[JerryinSoCal]

It's getting delayed I fear. Monday announcement.

Sorry for responding twice, just turned my PS5 on and it's downloading the game so it's not being delayed.

 

[elliot5]

a bit concerning, but i think it'll do fine. Seems like a game that will get a lot of fans, but may get knocked for some gameplay simplicity / short length. It's the studio's first *game*. They are obviously talented with cinematics/vfx and that is clear in Kena's artwork. Gameplay itself doesn't look stellar though

 

[O-N-E]

Unfortunately, that proly means they have no confidence in its quality. Though that begs the question, why is it coming out? Isn't Sony proud of its first-party premium quality?

 

[Come On Tars]

Hmmm

 

[elliot5]

Unfortunately, that proly means they have no confidence in its quality. Though that begs the question, why is it coming out? Isn't Sony proud of its first-party premium quality?

this isn't first party

 

[eastcoastkody]

nobody knows this is coming out

 

[SlimySnake]

I mean the game looks like a standard indie game. It isnt even getting a retail release. How many of those get marketing pushes?

this was featured in like 4 state of plays/conferences. If you werent sold then you arent gonna be sold today.

Just because sony is inexplicably charging $40 for an indie game doesnt mean its more than an indie game. Shouldve been priced like hades. $25.

 

[Chris_Rivera]

Maybe because marketing costs money.

 

[Hoppa]

Totally forgot about this game, yeah the lack of marketing is very strange. It's might just be a one-sitting type of game like Artful Escape

 

[existensmaximum]

Maybe because marketing costs money.

But you have to spend money to make money..?

 

[fran.fernandez]

where was this Deathloop advertising, I never saw any

Me either. Only reviews

 

[kyliethicc]

Kena: Bridge of Spirits comes out in 2 days. I've seen no ads, no marketing at all. It didn't even get a spot in Sony's state of play last week.

How did this game go from hype to nothing?

Its just a 3rd party indie game, self-published by Ember Lab themselves. Sure its a timed exclusive, same as Jett The Far Shore and Solar Ash. (Both coming out next month in October.) You won't see many ads for Jett, Kena, or Solar Ash. They don't advertise as much as big budget games.

I mean the game looks like a standard indie game. It isnt even getting a retail release. How many of those get marketing pushes?

this was featured in like 4 state of plays/conferences. If you werent sold then you arent gonna be sold today.

Just because sony is inexplicably charging $40 for an indie game doesnt mean its more than an indie game. Shouldve been priced like hades. $25.

Sony aren't charging $40. They are not the publisher. Its a 3rd party game. Ember Lab are self-publishing the game. Ember Lab are charging $40. Not Sony. And its among others too - Oddworld Soulstorm was $50. While Kena is $40. And SIFU is $40. Jett is $30.

 

[CityHunter1981]

I thought from the beginning looks like mediocre at best. It probably only got a boost because of its cute character design.
I think the best score the game can hope for is a 7, but considering it’s now so short before release and we hear nothing, it’s not looking good.

 

[Raekwon26]

Unfortunately, that proly means they have no confidence in its quality. Though that begs the question, why is it coming out? Isn't Sony proud of its first-party premium quality?

Talk about a complete lack of understanding..........

 

[James Sawyer Ford]

I’m downloading Kena now, it’s not getting delayed…

 

[Lionel Richie]

 

[OrionNebula]

I’ve cancelled my pre-order. I’m not playing any 7/10 games

Speaking of, when are the reviews are dropping? Day of launch? Another red flag. Abort. Abort!

 

[GymWolf]

Lol poor kena commited a double suicide after reading this topic

 

[balls of snow]

Who needs marketing. Its already preloaded on the 5.

 

[Ezquimacore]

damn I forgot, hopefully it's great

 

[balls of snow]

It's getting delayed I fear. Monday announcement.

Nope. Game data in on my ps5. 17 gb. Its coming out.

 

[Kokoloko85]

Maybe it sucks lol

 

[TheGrat1]

Maybe because marketing costs money.

We have a winner. Do people think that marketing and publicity just fall out of the sky? This is an indie game. Where was the marketing for Among Us and Fall Guys when they came out?

 

[tommib]

Game looks ultra-bland. Might be wrong but no one will care about it.

 

[Bulletbrain]

Straight-to-dvd equivalent? Let's hope not.

 

[Gamerguy84]

It's getting quite a few positive previews but it's an indie. Don't they have Fifa coming out next week or so?

Been seeing several commercials watching American football but it's been a mix of games. They aren't going to heavily promote Kena.

 

[ZywyPL]

The last time I heard about Kena was before PS show on IGN's stream, where it was one of the covered titles during the pre-show, but other that that Sony is doing a terrible job, at this point I won't be surprised if we get another Deathloop trailer od Kena's launch day...

 

[Banjo64]

Hope it’s not crap, I love the art style and that type of action adventure game play. We don’t get enough games like that.

That being said I do think GAF has unfairly hyped this game up. I’m not expecting it to review better than something like A Hat in Time.

 

[Esppiral]

I am still waiting for a phisical release announcement

 

[Marty-McFly]

Looks like it's being sent to die. Probably not a ton of confidence or they hope sales will be organic through word of mouth.

Returnal and Kena sales not being great is not great. I like these unique offerings Sony is investing in and hope they continue.

 

[ripeavocado]

Kena: Bridge of Spirits comes out in 2 days. I've seen no ads, no marketing at all. It didn't even get a spot in Sony's state of play last week.

How did this game go from hype to nothing?

the game may not be that good so Sony has dropped its marketing?

 

[ripeavocado]

Looks like it's being sent to die. Probably not a ton of confidence or they hope sales will be organic through word of mouth.

Returnal and Kena sales not being great is not great. I like these unique offerings Sony is investing in and hope they continue.

Returnal was a weak concept, never looked so good and had tons of problems, I am not surprised.

 

[Withnail]

Self-published indie game.

/thread

 

[eyesabitdull]

Wtf, it's out in 2 days?

Welp, I guess this is the marketing itself.

So thanks for the info, cause I've been looking forward to the game.

 

[CityHunter1981]

Returnal was a weak concept, never looked so good and had tons of problems, I am not surprised.

What are you talking about? Look at the reviews for Returnal, it is a great game. Only because it’s not your genre does not make the game bad.

 

[Marty-McFly]

Self-published indie game.

/thread

It looks pretty high budget for an indie game and was part of PS5's launch roll out footage. Maybe that was all the marketing they intended to give it.

 

[THE DUCK]

I'm not worried about it, if it's as good as it looks, word will get around and it will sell.
Priced nicely too.

 

[Gameplaylover]

It's a timed console exclusive, that's enough marketing for Sony fans and casuals don't give a shit about such a game anyways.

 

[AV]

It's an indie game. I think the graphical quality has tricked some people into thinking it's more than it is. Most indie games don't get a big marketing budget.

I fully expect a short 7/10 game which is totally fine with me for something that looks so pleasing.

 

[Captain Hero]

Jim tried it


It's ok