TheGodfather07
Member
Jez goes to sleep thinking about xbox. Dude is a weirdo.
-
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[Jez] It's time for Xbox to stop apologizing for its existence
- Thread starter Topher
- Start date
jm89
Member
Can't blame him lol, xbox goes away dudes career is cooked.
CentralScrutinizer
Member
I'm actually starting to enjoy my daily dose of salt I get when reading replies in a Jez thread. It's entertaining. The negative obsession some of you guys have over a person making a living will never not be funny to me.
Shockwave_Fox
Member
My problem with Xbox is that the whole scene and reputation around it just seems......sad and cringe.
There's absolutely nothing appealing about the brand, Gamepass or their games.
It just has this whole hype and influencer feel around it now and I hate that.
There's absolutely nothing appealing about the brand, Gamepass or their games.
It just has this whole hype and influencer feel around it now and I hate that.
Baemono
Gold Member
That's what I keep saying to my wife
Skifi28
Member
Portugeezer
Member
They couldn't kill PlayStation, so they because the pseudo "nice guys":Good ole' Jez strikes again. Just going to leave this gem here.
- Crossplay advocates when it suited their poor console sales
- Multiplatform first party initiative because "everybody should play amywhere", when in reality they'd suck Sony's cock for a game of TLOU calibre.
He'll then proceed to write an article titled
He's a parasite. Even if Microsoft killed Xbox hardware and shut down the Windows store tomorrow him and the rest of his kind would find another brand or entirely different company to shill for.
These people can't live without churning out trash articles or shillcasts.
"MS shutting down xbox is a good thing, here's why"
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Radical_3d
Member
Microsoft is one of the most toxic companies in the planet. Every incursion in every field is with the aim of complete monopoly and they are so dumb that they don't realise the only one they have is by chance and then half ass everything. I like, even love some of their stuff, but everything is a Trojan horse for Windows. Windows Phone were really nice, some Surface laptops where the finest non Apple laptops you could have in a given time and the 360 era was glorious. But no.
Xbox will always need to apologise for its existence. And now that is Microsoft gaming, more than ever.
Xbox will always need to apologise for its existence. And now that is Microsoft gaming, more than ever.
Exactly, Jez seems to think that them becoming "nice guys" resulted in them losing so badly when in reality the "nice guy" things they did was because they were losing so badly. They had to release on other platforms to save their studios, they had to push crossplay because they didn't have an installbase. Had they been winning they wouldn't have allowed any of this to begin with.
TheGodfather07
Member
Being unemployed is better than shilling for Microsoft.
PauloRoberto
Member
And once again ms will NEVER recover from all its failures because they do not want even to recognize there is something wrong on their side, let alone try to fix what is broken....
Steve Holt
Member
He should start apologising for his content.
IllegalLemon
Member
Omfg, Jez had literally proven that he's terminally online at this point, dude has seemingly forgotten what grass feels like. Why should a trillion dollar company be upset about what some console warrior has to say, worse still Microsoft barely if ever gives a fuck about being cyber-bullied. Those terminally online fanboys register as irrelevant to them. Oh my god, "my favouWite tWillion $ company is getting cyber-bullied, I should wite a puff piece cWying about it", that's what Jez looks and sounds like right now.If there's one thing I think Xbox should change under new CEO Asha Sharma — it's in how Xbox presents itself to the public. Xbox needs to stop hiding.
Xbox is changing under new CEO Asha Sharma, but it's still very early days yet.
Microsoft's Asha Sharma took over from Phil Spencer a few weeks ago, and we've already seen a flurry of changes to the Xbox banner, and there are more to come based on what I'm hearing. But that's a story for another day.
In the short term, we've seen a flurry of rapid-fire feature updates to the Xbox Series X|S, after months of virtual radio silence. We've seen Asha Sharma respond to fans' concerns publicly about the lack of Xbox exclusive games, as well as the price of Xbox Game Pass Ultimate. Sharma said she wants Xbox to return to its "renegade spirit," and put its community at the core of what it does.
It reflects a wider change at Microsoft as of late. Both Xbox and Windows are enjoying a renewed focus on user feedback, and both have reduced margin pressures from the top down. This has allowed Windows and Xbox both to invest in quality, with arbitrary austerity measures lifted. We heard last year that Microsoft's bean counters were trying to encourage Xbox to seek a 30% profit margin — which is a thoroughly insane idea and unprecedented in gaming platform history.
In any case, those times are now over, as they evidently didn't work. Xbox hardware is in free-fall decline. Player growth is stagnant, and revenue growth is down, too. It's thanks in large part to an underperforming Call of Duty ... but also CFO Amy Hood's absurd austerity measures.
Xbox is facing many issues from various directions, but if there's one thing that I think should define Xbox's new era and "renegade spirit," it's this: Xbox should stop hiding in the shadows, and it should certainly stop apologizing for its existence.
Nice guys finish last, evidently
I was watching the Red Bull Age of Empires Wololo event recently, which, in a way, showcased a big Microsoft success story.
Age of Empires is one of Microsoft's longest-lived and most legendary home-grown franchises, sitting up there with the likes of Halo, Flight Simulator, Forza, and even Microsoft Solitaire itself. It has been a staple for decades, and under Xbox's Phil Spencer, the RTS is enjoying a renaissance of biblical proportions.
The Age of Empires Red Bull esports event was a huge success. It had a live orchestra, period costumes, hundreds of thousands of viewers, and hundreds in attendance... but I couldn't help but notice, Microsoft was basically nowhere to be seen.
There was no Xbox branding at the event whatsoever. No presence or mention, and as far as I could tell, no involvement from Microsoft here.
It was a Red Bull event at the end of the day, sure, and Age of Empires' continued run is in large part down to its passionate community. But, I would argue it's an undeniable success story for the Xbox regime under Phil Spencer, too, and previous studio head Shannon Loftis, another Microsoft veteran. Microsoft didn't have to revive Age of Empires and resume work on it, patching, balancing, and adding new expansions and content. RTS as a genre is certainly not as "hot" as extraction shooters or battle royales or whatever other service games exist — but World's Edge and Xbox cooked here, don't they deserve to celebrate in that success at all?
It was a small example in a wider "issue" that many Xbox community members have identified in recent years, and it can be found in things like the "This is an Xbox" campaign. "This is an Xbox," inexplicably downplayed Microsoft's own Xbox console hardware and advertised competitor products instead. The Samsung Galaxy Fold phone was described "as an Xbox," for example, in a huge campaign ad I saw on billboards in major train stations. In all that is sensical: WHY is Microsoft paying to advertise not only a competing hardware product, but a competing operating system from Google, and a wholesale competing computing paradigm?
Apparently, Asha Sharma agreed, and pretty definitively killed the "This is an Xbox" ad campaign a little while ago.
This trend of "advertising competing products" continued recently with the latest round of Xbox showcase events, where Microsoft advertised competing platforms in addition to Xbox. Microsoft paid for and put together a showcase for Metro 2039 recently, and at the end, was keen to inform viewers that the game is available not only on Xbox Series X|S, but also PlayStation 5, Steam, Epic Games, and also the Samsung Smart Fridge (probably).
Conversely, the Metro 2039 trailer on the PlayStation YouTube trailer makes no mention whatsoever of Xbox, as you might expect. And who in their right mind would blame them? They're literally in competition.
Xbox's behavior here is certainly "nice," and in a perfect world, it's great to inform the viewer of where they can access the content. But it's also not really a "nice" world we live in. Xbox operates in a competitive world where competing platforms actively want to kill Xbox and leave its customers with decades of orphaned content, locked to a dead store.
Microsoft has been keen to impress the immediacy of challenges it is facing in gaming in various interviews. Whether it's blaming the unprecedented generational shift away from traditional gaming experiences towards memeable content on platforms like Roblox, addictive infinite scrolling platforms like TikTok, or other macro-economic challenges. Microsoft should perhaps first look inward at how it's showing up in this incredibly competitive landscape before placing the blame externally.
Xbox has been behaving like a company that is on the outs. It has behaved like a company that isn't interested in competition. Instead of accepting blame for downward trends in its business, it has shrugged them off as "it is what it is" and declined the fight. If you won't fight for your customers, why should customers invest in your product?
The problems facing Xbox are numerous and complex, but also by no means exclusive to it. Roblox, TikTok, etc, have stagnated players across all platforms to some degree, but instead of giving up, the play should be to figure out what makes those experiences preferable and offer something better.
"This is an Xbox" really underpinned a visible "let's give up" mentality to me. It didn't advertise any product or service from what I could tell. It didn't explain why your Samsung smart toaster is an Xbox. That marketing spend could've gone into advertising Xbox features that are actually good, like Xbox Play Anywhere and Xbox Cloud Gaming. Quick Resume, man. Hell, a campaign around the fact that the Xbox Series S will be the most affordable way to play Grand Theft Auto 6 this year would've been a better spend than whatever that was.
In a landscape that is more diluted and competitive for our attention than ever, Xbox can't go around intentionally projecting an image of abject weakness. Where's the Xbox Series X|S stock and retail presence? Where's the actual Xbox product marketing? Where's regional and global product marketing? Xbox branding should show up on every game they own and every trailer they put out. Xbox account integrations, achievements, and social features should be in every game they own, from Candy Crush on Android to Call of Duty on PlayStation. Xbox should be weaponizing its massive IP investment to compete rather than shrinking away from the "crime" of acknowledging they even own it. Stop apologetically advertising competing platforms, many of whom actively want to see you exit the industry entirely, on marketing you literally paid for. Xbox actively promoting Google's Android, Google, Microsoft's corporate arch nemesis, is just crazy to me.
You bought all of this stuff ... Use it!
It's early days, of course, and hey, maybe none of this is enough to stymie the bleed off to Roblox, Steam, and other greener pastures. I've simplified a lot of the issues here for brevity, too. But Xbox was the OG greener pasture for a long time ... it's high time to fight the downward trends, instead of simply lying down and accepting them.
Dear Xbox, stop apologizing for your existence
If there's one thing I think Xbox should change under new CEO Asha Sharma — it's in how Xbox presents itself to the public. Xbox needs to stop hiding.www.windowscentral.com
Everyone in Xbox land is starting to realize what a putz Phil Spencer really was
Microsoft's multimedia endeavours have been an absolute failure, Windows Media Player failed, Zune was an absolute disaster, Windows Phone was barely supported and now Xbox is heading towards that path, they can remedy some of the damage, but things will never really go back to how they were during the PS360 era and people need to lay off the hopium.
To add to that, Microsoft's other endeavours, like their push towards portable and multimedia computing with Surface and the "Windows on ARM" initiative is on its back legs, as they've failed to compete Apple and Apple Silicon in the parts that actually matter and let's not forget what they've done to Windows, with all the unnecessary clutter and slop they've added in there.
Why should Asha and Satya give a crap about absolute nobodies and their opinions. "oh, they've added the PlayStation and steam logos on their Metro 2039 trailer on their official channel, they should stop because the others ain't doing the same", go and cry in a corner like a little bitch about it like Jez is doing right now, while making a big deal about it. Jesus Christ, those guys take something that ain't even that deep and make it so.
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Bondo
Member
I been over this brand powerleving themselves for years. Any other company would have folded with how this shit is ran and lack of care.
Its all corporate bs fed down our throats left and right - not even sugar coated. Its bland. Bland people, fake gamers - its so corporate trying to push something into our living room and take it over. Not just a game box - but 1000 other things they wanna hook us for.
Should stick to third party. For as long as they remain that way - there is zero need for me to continue buying their consoles.
Even with that, their games haven't been compelling enough to pass the threshold to require their console if they were even exclusive. This guy Jez is pretty disgusting to me- $$$
Its all corporate bs fed down our throats left and right - not even sugar coated. Its bland. Bland people, fake gamers - its so corporate trying to push something into our living room and take it over. Not just a game box - but 1000 other things they wanna hook us for.
Should stick to third party. For as long as they remain that way - there is zero need for me to continue buying their consoles.
Even with that, their games haven't been compelling enough to pass the threshold to require their console if they were even exclusive. This guy Jez is pretty disgusting to me- $$$
Horseganador
Member
Characters like Jez only make Xbox look worse and weaker, shut up already.
Geometric-Crusher
"Nintendo games are like indies, and worth at most $19" 🤡
the best thing is for Xbox to stick to its mission as a multiplatform console and leave room for other companies.
Geometric-Crusher
"Nintendo games are like indies, and worth at most $19" 🤡
I agree and I think Microsoft needs to shut down the Xbox division, let's be honest here, and start making multiplatform games. The Xbox 360 era isn't coming back, and investing in Xbox isn't worth it because they change their strategy all the time.
Well, Xbox games are multiplatform; Halo will be on PlayStation, maybe the new Gears. Microsoft, by making these hardware deals, is only feeding the illusions of old fans, when in truth the brand is dead to the mainstream audience.
"nice guy" reminded me of another aspect of Jez Corden and, in a way, of "Xbox":
"I'm a nice guy and I release Halo on PS5, now Sony has to release God of War on Xbox."
"I'm nice to women, so now they have to let me have their pussy."
Sony doesn't release God of War on Xbox, and neither does the woman give him her pussy; in both cases he feels wronged and like a victim... LOL
They see the Xbox as a person... as if the Xbox had feelings.
And what's worse, it's still a despicable person, the Xbox, which is only a "nice guy" because it expects something in return. The moment it doesn't get what it wants, it feels entitled to be a jerk because it's "getting revenge" for not receiving anything in return when it was a "nice guy."
spookyfish
Gold Member
If there was EVER a perfect time for this pic, it was now.
He's a parasite. Even if Microsoft killed Xbox hardware and shut down the Windows store tomorrow him and the rest of his kind would find another brand or entirely different company to shill for.
These people can't live without churning out trash articles or shillcasts.
Zacfoldor
Gold Member
And the wind.....whispers......Asha.....
Phil could never have captured my heart like this perfect girl currently has. A master in AI and business. Goes to town on Shawn Layden on linkedin. For no reason, she choke slammed Sarah Bond's career into the trash bin of history. Now she wants to have a big dick gaming machine that is just like a PC but better and she likes exclusives and wants to cut price on gamepass. I'm a traditional Xbox hater but my GOD this woman is dreamy.
Phil could never have captured my heart like this perfect girl currently has. A master in AI and business. Goes to town on Shawn Layden on linkedin. For no reason, she choke slammed Sarah Bond's career into the trash bin of history. Now she wants to have a big dick gaming machine that is just like a PC but better and she likes exclusives and wants to cut price on gamepass. I'm a traditional Xbox hater but my GOD this woman is dreamy.
mckmas8808
Mckmaster uses MasterCard to buy Slave drives
Yes.
Kazekage1981
Member
TL;DR
Xbox as a branding/marketing/labeling whatever needs to die. It was fine for that time, but now its done and over with. MS only goal and purpose for helix should be:
-Salvage previous xbox console generation games through backwards compatibility. Perhaps do cool things with it like: upscaling, modding, along with continuing to provide online play and replay value
-bridge xbox console gamers to PC gaming all the way and moving forward for next-gen games. Provide console like UI and startup, not limited to fixed hardware and hardware limitations like traditional console
If they want to tackle mobile-portable gaming, they HEAVILY need to invest on ARM, and create SDK-especially for games to be NATIVE-optimized for Nvidia NX1, AMD soundwave, Mediatek, Qualcomm with 5G connection.
PC gaming should be ubiquitous with literal play anywhere and save games in one spot. I can play any game on any platform and continue where i left off. That is the ultimate dream. Dont you guys remember when you were younger how you had to wait for school to be over to physically come home and finish off the game? Why do you need to do that anymore? Or even come home to play online due to home internet connection.
Xbox as a branding/marketing/labeling whatever needs to die. It was fine for that time, but now its done and over with. MS only goal and purpose for helix should be:
-Salvage previous xbox console generation games through backwards compatibility. Perhaps do cool things with it like: upscaling, modding, along with continuing to provide online play and replay value
-bridge xbox console gamers to PC gaming all the way and moving forward for next-gen games. Provide console like UI and startup, not limited to fixed hardware and hardware limitations like traditional console
If they want to tackle mobile-portable gaming, they HEAVILY need to invest on ARM, and create SDK-especially for games to be NATIVE-optimized for Nvidia NX1, AMD soundwave, Mediatek, Qualcomm with 5G connection.
PC gaming should be ubiquitous with literal play anywhere and save games in one spot. I can play any game on any platform and continue where i left off. That is the ultimate dream. Dont you guys remember when you were younger how you had to wait for school to be over to physically come home and finish off the game? Why do you need to do that anymore? Or even come home to play online due to home internet connection.
memoryman3
Member
Why? Might as well throw away Steam as a platform then.
Topher
Identifies as young
Microsoft Gaming is generating revenue by publishing broadly. They cannot afford to throw away platforms
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memoryman3
Member
I'm talking about Steam not having PS/Nintendo exclusives.
And MS Gaming can totally afford to throw out Steam now that they publish on PS and Nintendo. We had Matt Booty come out and say that Xbox is not built to be solely a publisher. I think Microsoft sells off everything before that happens.
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Ev1L AuRoN
Member
As Steve Jobs once put it, Microsoft "has no taste." That might sound harsh, but it highlights a real issue: in markets driven by culture and identity, execution alone isn't enough.
Microsoft has the resources to win anywhere, but without a clear identity, it keeps getting in its own way — and Xbox is feeling that more than ever.
Mobile OS, Music Player, and now consoles...
They even tried to outspend Sony, accepting losses through services like Game Pass to force their way in — and they failed spectacularly.
DEAD ORIGINAL
Member
They need to get there shit together and make outstanding games, and there fan boys need to stop being in sufferable and accept 3rd place is actually good.
Topher
Identifies as young
Whether Steam has PS/Nintendo "exclusives" is irrelevant. If you think MS can throw out revenue streams then you haven't been paying attention.
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mckmas8808
Mckmaster uses MasterCard to buy Slave drives
Or Take-Two's CEO Strauss Zelnick
Take-Two CEO Doesn't Believe in Subscription Models as People Play A Few High Value Games per Month
Take-Two CEO Strauss Zelnick doesn't really believe in subscription models like EA/Origin Access or Xbox Game Pass and he explained why.
wccftech.com
Or Ubisoft Vice President of Partnerships & Revenue Chris Early
Ubisoft Is Excited About Streaming via Cloud, But Thinks The Subscription Model Doesn't Cut It
Ubisoft executive Chris Early said the publisher is very much looking forward to streaming, but the subscription business model doesn't work.
wccftech.com
Or Activision's Bobby Kotick
viveks86
Member
Imagine if she actually pulls off what she wants and likes... that would be something wouldn't it?
TheGodfather07
Member
Same old shit. Phil Spencer was the same. A "gamer" who was supposedly on our side according to Xbox fans, but all that nice talk amounted to nothing more than pure mediocrity and death of xbox as a console. These dumb fanboys that fall for this kind of pr shit have no brain cells. Microsoft must hate them to keep stringing them along like this.
JohnnyFootball
GerAlt-Right. Ciriously.
As much as I hate him, he did largely expose the ABK deal and in many ways maybe is responsible for putting xbox in the pickle they're in.
JohnnyFootball
GerAlt-Right. Ciriously.
Be careful about thinking you know what she wants and likes.
Thebonehead
Gold Member
I'm not gonna read all thatIf there's one thing I think Xbox should change under new CEO Asha Sharma — it's in how Xbox presents itself to the public. Xbox needs to stop hiding.
Xbox is changing under new CEO Asha Sharma, but it's still very early days yet.
Microsoft's Asha Sharma took over from Phil Spencer a few weeks ago, and we've already seen a flurry of changes to the Xbox banner, and there are more to come based on what I'm hearing. But that's a story for another day.
In the short term, we've seen a flurry of rapid-fire feature updates to the Xbox Series X|S, after months of virtual radio silence. We've seen Asha Sharma respond to fans' concerns publicly about the lack of Xbox exclusive games, as well as the price of Xbox Game Pass Ultimate. Sharma said she wants Xbox to return to its "renegade spirit," and put its community at the core of what it does.
It reflects a wider change at Microsoft as of late. Both Xbox and Windows are enjoying a renewed focus on user feedback, and both have reduced margin pressures from the top down. This has allowed Windows and Xbox both to invest in quality, with arbitrary austerity measures lifted. We heard last year that Microsoft's bean counters were trying to encourage Xbox to seek a 30% profit margin — which is a thoroughly insane idea and unprecedented in gaming platform history.
In any case, those times are now over, as they evidently didn't work. Xbox hardware is in free-fall decline. Player growth is stagnant, and revenue growth is down, too. It's thanks in large part to an underperforming Call of Duty ... but also CFO Amy Hood's absurd austerity measures.
Xbox is facing many issues from various directions, but if there's one thing that I think should define Xbox's new era and "renegade spirit," it's this: Xbox should stop hiding in the shadows, and it should certainly stop apologizing for its existence.
Nice guys finish last, evidently
I was watching the Red Bull Age of Empires Wololo event recently, which, in a way, showcased a big Microsoft success story.
Age of Empires is one of Microsoft's longest-lived and most legendary home-grown franchises, sitting up there with the likes of Halo, Flight Simulator, Forza, and even Microsoft Solitaire itself. It has been a staple for decades, and under Xbox's Phil Spencer, the RTS is enjoying a renaissance of biblical proportions.
The Age of Empires Red Bull esports event was a huge success. It had a live orchestra, period costumes, hundreds of thousands of viewers, and hundreds in attendance... but I couldn't help but notice, Microsoft was basically nowhere to be seen.
There was no Xbox branding at the event whatsoever. No presence or mention, and as far as I could tell, no involvement from Microsoft here.
It was a Red Bull event at the end of the day, sure, and Age of Empires' continued run is in large part down to its passionate community. But, I would argue it's an undeniable success story for the Xbox regime under Phil Spencer, too, and previous studio head Shannon Loftis, another Microsoft veteran. Microsoft didn't have to revive Age of Empires and resume work on it, patching, balancing, and adding new expansions and content. RTS as a genre is certainly not as "hot" as extraction shooters or battle royales or whatever other service games exist — but World's Edge and Xbox cooked here, don't they deserve to celebrate in that success at all?
It was a small example in a wider "issue" that many Xbox community members have identified in recent years, and it can be found in things like the "This is an Xbox" campaign. "This is an Xbox," inexplicably downplayed Microsoft's own Xbox console hardware and advertised competitor products instead. The Samsung Galaxy Fold phone was described "as an Xbox," for example, in a huge campaign ad I saw on billboards in major train stations. In all that is sensical: WHY is Microsoft paying to advertise not only a competing hardware product, but a competing operating system from Google, and a wholesale competing computing paradigm?
Apparently, Asha Sharma agreed, and pretty definitively killed the "This is an Xbox" ad campaign a little while ago.
This trend of "advertising competing products" continued recently with the latest round of Xbox showcase events, where Microsoft advertised competing platforms in addition to Xbox. Microsoft paid for and put together a showcase for Metro 2039 recently, and at the end, was keen to inform viewers that the game is available not only on Xbox Series X|S, but also PlayStation 5, Steam, Epic Games, and also the Samsung Smart Fridge (probably).
Conversely, the Metro 2039 trailer on the PlayStation YouTube trailer makes no mention whatsoever of Xbox, as you might expect. And who in their right mind would blame them? They're literally in competition.
Xbox's behavior here is certainly "nice," and in a perfect world, it's great to inform the viewer of where they can access the content. But it's also not really a "nice" world we live in. Xbox operates in a competitive world where competing platforms actively want to kill Xbox and leave its customers with decades of orphaned content, locked to a dead store.
Microsoft has been keen to impress the immediacy of challenges it is facing in gaming in various interviews. Whether it's blaming the unprecedented generational shift away from traditional gaming experiences towards memeable content on platforms like Roblox, addictive infinite scrolling platforms like TikTok, or other macro-economic challenges. Microsoft should perhaps first look inward at how it's showing up in this incredibly competitive landscape before placing the blame externally.
Xbox has been behaving like a company that is on the outs. It has behaved like a company that isn't interested in competition. Instead of accepting blame for downward trends in its business, it has shrugged them off as "it is what it is" and declined the fight. If you won't fight for your customers, why should customers invest in your product?
The problems facing Xbox are numerous and complex, but also by no means exclusive to it. Roblox, TikTok, etc, have stagnated players across all platforms to some degree, but instead of giving up, the play should be to figure out what makes those experiences preferable and offer something better.
"This is an Xbox" really underpinned a visible "let's give up" mentality to me. It didn't advertise any product or service from what I could tell. It didn't explain why your Samsung smart toaster is an Xbox. That marketing spend could've gone into advertising Xbox features that are actually good, like Xbox Play Anywhere and Xbox Cloud Gaming. Quick Resume, man. Hell, a campaign around the fact that the Xbox Series S will be the most affordable way to play Grand Theft Auto 6 this year would've been a better spend than whatever that was.
In a landscape that is more diluted and competitive for our attention than ever, Xbox can't go around intentionally projecting an image of abject weakness. Where's the Xbox Series X|S stock and retail presence? Where's the actual Xbox product marketing? Where's regional and global product marketing? Xbox branding should show up on every game they own and every trailer they put out. Xbox account integrations, achievements, and social features should be in every game they own, from Candy Crush on Android to Call of Duty on PlayStation. Xbox should be weaponizing its massive IP investment to compete rather than shrinking away from the "crime" of acknowledging they even own it. Stop apologetically advertising competing platforms, many of whom actively want to see you exit the industry entirely, on marketing you literally paid for. Xbox actively promoting Google's Android, Google, Microsoft's corporate arch nemesis, is just crazy to me.
You bought all of this stuff ... Use it!
It's early days, of course, and hey, maybe none of this is enough to stymie the bleed off to Roblox, Steam, and other greener pastures. I've simplified a lot of the issues here for brevity, too. But Xbox was the OG greener pasture for a long time ... it's high time to fight the downward trends, instead of simply lying down and accepting them.
Dear Xbox, stop apologizing for your existence
If there's one thing I think Xbox should change under new CEO Asha Sharma — it's in how Xbox presents itself to the public. Xbox needs to stop hiding.
Everyone in Xbox land is starting to realize what a putz Phil Spencer really was
Topher
but it's good you had to.All must suffer
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