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"62% won’t pay $70 anymore": Gen Z's shift toward subscription services

With all the attention Game Pass gets, one would think Xbox owns 90% of the console market.
They don't?

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Renting is cool again? :messenger_grinning_sweat:
If I was younger I'd probably try it , it's probably less money then what I used to spent at BlockBuster/Hollywood video a month (plus late fees). Younger people tend to have less of a gaming preference and are probably more willing to play whatever they can . I've never been an xbox guy but GP is one of the few services that can satiate gaming on a budget like renting or trading services in this day in age
 
Meanwhile, that same 62%:

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As a parent, that top gif really makes me sad.

A little screen time is fine folks, but just a dab'll do ya there. I have pictures of my daughter playing Sonic in her diapers, but I have far more pictures of her reading books and playing outside in her diapers.

Try to think about that ratio folks, please.
 
IDK about shifting towards gamepass but there's little point in buying full priced games on release (except Nintendo first party) since they get discounted so quickly. Why spend $70 when you can get the same game later in the year for half that?
this literally what i'm doing these years, unless i'm very interested with the game, or unless i have more money to spend : ))
been hard lately
 
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Auto-paying for a subscription is boring. Keeping a wishlist and getting games on sale is fun.

It also means I'm only paying for games I'm interested in. I don't feel like I wasted money paying for games I don't care about.
 
I don't think Gen Z is really into subscriptions. I think this generation and the ones after it are actually moving away from consoles and Pcs altogether. At least that's my impression when I look at the kids in my circle of friends and acquaintances. Most play on smartphone or tablet
 
For Gamepass to attract Gen Z it would need to have games that are actually popular among Gen Z. Which it doesn't.
 
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Games go down in price extremely fast, I can't imagine that this is a big change. What was the previous corresponding statistic?
 
Maybe its got something to do with that most games aren't worth the asking price of 70$ (and up) and the quality isn't up to snuff anymore? Did that thought ever occur to the geniuses sitting in their comfortable c-suites? Their internal test reviews mean Jack shit.

No wonder AA and Indies are emerging in popularity. Maybe at some point the guys in AAA making the decisions will take a hint.
 
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Phil was right all along!
There is a specific chart where PS subscription is almost x2 of Gamepass.

If Xbox can consistently provide enough value, whether through major first-party launches, indie discovery, or benefits of some kind, then maybe Microsoft was early to an industry shift that the rest is only now beginning to fully understand.
GenZ massively prefer "ecosystem engagement" aka live service games. Yours first-party, indies etc are still old-school single-player "one-and-done" packages that not that popular with younger crowd.

I may or may not sound like I'm waffling a little here, but it's all to drive one point home: Xbox has spent years building Game Pass around a shift in consumer behavior that is only now becoming increasingly more obvious.
It spend years building around a shift that never happened. GP put all stakes on SP games on a subscription, betting that market would still prefer "films" but now on streaming.
And Jim put a lot on stake that live service become dominant (as they did), basically series occupy gaming too. His 1st party initiative were kinda moot, but his 3rd party push allowed PS to wipe a floor with GP.

Did they actually read the study? Finding was gen z was most likely to buy a game at full price
And it's most likely be HD2 or FIFA
 
The next generation have been taught that entertainment is delivered through subscription services.

Many people were talking about that possibility 7 to 8 years ago. I guess those kids that were 12 and 13 at the time are now 20 and 21 and paying for sub services.

I don't even know what is sustainable in this industry any more.

Sub services aren't sustainable and either is single player games with crazy Sony budgets. I think games need to pull their budgets back and maybe then they work both ways.
 
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Thing is that it's not a binary where there are just two options, $70 or live-service/subscriptions.

I think both of those models are hitting saturation, where $70 don't come out with enough quality, inventiveness and amount of bugs vs PS3 & PS4 generation $60 titles. And we're seeing more live service games fail, some of the bigger games even start to stumble like Fortnite or CoD, and GamePass had to reduce the cost to sustain the userbase...much less grow it.

All the while you have more people waiting for $70 titles to get marked down, games like Pragmata having success at $60, AA games up to $50 like Expedition 33 do well, and then indies filling out every price point below.
 
How about lowering initial price and keep it for a decent amount of years instead of sell at 70$ and after six months sell it at 50% price?
 
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