WARNER BROS. INTERACTIVE ENTERTAINMENT ANNOUNCES THE LORD OF THE RINGS ONLINE
TO ADOPT GLOBAL FREE-TO-PLAY MODEL
Turbines Award-winning Online Game Will Be Free-to-Play Worldwide This Fall
BURBANK, CA June 3, 2010 Warner Bros. Interactive Entertainment announced today that Turbine, Inc. will unveil a major update this fall, making The Lord of the Rings Online (LOTRO) free-to-play for everyone. Extending its award-winning story, LOTRO delivers the ultimate adventure featuring a massive world with state-of-the-art graphics and gameplay, and a rich set of features that until now could only be found in premium subscription-based online games.
Launching this fall across North America and Europe, with Codemasters operating the game free-to-play in Europe, LOTRO will introduce Turbines innovative new pricing model that allows players to download the game and play for free, purchase expansions, quest packs, items, and account services a la carte from the new LOTRO Store, or join the VIP program to get unlimited access to all of the games content for one low price. Players interested in getting a sneak peek of the new LOTRO can sign up for a chance to participate in the Beta program which begins June 16, 2010 at http://www.lotro.com.
Beta signups: http://www.lotro.com/betasignup/
After Turbine saw a huge increase in revenue after turning D & D:Online F2P i am not too suprised by this move.
Ive only ever played the free trial but did like what i saw so will be giving this a go again. Never thought two Turbine games would become my main MMO's (DDO really is quite good these days).