http://*****.com/detail/editorial.asp?eid=10109297
"*****: And thats surely a lesson learned from the first Xbox?
Moore: Yeah, especially in Europe. One thing weve learned is shipping in March at 479 Euros is maybe not the right thing to do were going to go at the right time and were going to price to meet the consumers needs."
also
"This is a global business now. And I know Europeans always feel they get shafted. Marketing is a key factor and pricing is a weapon, theres no doubt. And if you over-price, regardless of what your profit needs are, youre just going to be left with an inventory in your warehouse and your goods wont sell. "