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[Tom Warren] Microsoft’s new Xbox chief starts making her mark
- Thread starter Topher
- Start date
PeteBull
Gold Member
Thx bro, i actually was looking for summary myself since couldnt be bothered to read that book topher quoted
PauloRoberto
Member
Said the imbecile that parroted that Xbox Series S had the same processing power as PS5...After my recent ban I decided not to partake into those conversations. Those threads are landmines.
Also:
Knightsoftheround
Member
She is saying the right things but putting them into action is another thing all together.
I hope she gets Xbox back on track as completion between the brands is always a good thing
I hope she gets Xbox back on track as completion between the brands is always a good thing
Baemono
Gold Member
Syphon Filter
Member
They aren't coming back, they will make a pc.
adamsapple
Or is it just one of Phil's balls in my throat?
Tobimacoss
Member
A $20 month customizable Ultra tier with Day 1 games minus COD. Have EA Play, Ubisoft+ Classics, FortNite Crew, GTA+ as $4.99 add-ons each. That would solve the issue.
Miyazaki’s Slave
Gold Member
Disingenuious to credit these changes to her as well. She isn't crafting some giant turn around by crunching numbers and getting her hands dirty with the value prop/finance teams.
These are changes that have been given to her to announce.
Does anyone actually believe this is what a CEO actually does?
They collect information from their networking pool in industry and compare the value of that information to the high level strategies the company has identified as core KPD drivers based on KPI or past performance. They will then say "here is what the rest of the industry is doing based on talking with XXX, what's my play book here based on the information and goals we have internally."
They then do a bunch of interviews.
Mrs. Sharma isn't making calls to save or kill XBOX but she will certainly be the target of the reactions....that is her job imo.
These are changes that have been given to her to announce.
Does anyone actually believe this is what a CEO actually does?
They collect information from their networking pool in industry and compare the value of that information to the high level strategies the company has identified as core KPD drivers based on KPI or past performance. They will then say "here is what the rest of the industry is doing based on talking with XXX, what's my play book here based on the information and goals we have internally."
They then do a bunch of interviews.
Mrs. Sharma isn't making calls to save or kill XBOX but she will certainly be the target of the reactions....that is her job imo.
"Journalist" lol; isn't he the same idiot who posted on twitter something about series S hardware to be better compared the ps5 and when was caught in the fault made disappear such post? And people like this still has the brave to keep such arrogance? What a buffoon.After my recent ban I decided not to partake into those conversations. Those threads are landmines.
Also:
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bitbydeath
Member
A lot of this was already worked on by Phil. We've known for ages they were trying to create an ad-supported tier that would be cheaper in price.
Humdinger
Member
Can't even criticize Tom over the Sarah Bond hitpiece article. And I thought the purple place was supposed to be progressive? Oh and look who else showed up early in their thread:
The GM who sold the forum to corporate interests and didn't even bother telling their mods or admin. Or pay them, for that matter.
What great people
Man, I would get banned there so fast...
Draugoth
Gold Member
Gaming Journalists are paid a substantial amount to shill. If they have to chose between speaking the truth or getting money they will usually get the money.
Funny thing is: they are free to make fun of Jez in other topics.
Can't even criticize Tom over the Sarah Bond hitpiece article. And I thought the purple place was supposed to be progressive? Oh and look who else showed up early in their thread:
The GM who sold the forum to corporate interests and didn't even bother telling their mods or admin. Or pay them, for that matter.
What great people
Topher
Identifies as young
I'm guessing because Jez doesn't post there, but yeah.....kinda stupid to have rules like that and only enforce them for a select few.
Hyper_hyper
Member
It is all fucking shilling for Xbox and big fucking nothing. It is just MS shills trying to create a "nothing can't go wrong at Xbox" narrative before launch of Helix.:/
kiphalfton
Member
Edit: Yes......she is......hehe
Easy for a 6/10 to look "attractive", relative to everybody else in the gaming industry...
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Hyper_hyper
Member
Can't even criticize Tom over the Sarah Bond hitpiece article. And I thought the purple place was supposed to be progressive? Oh and look who else showed up early in their thread:
The GM who sold the forum to corporate interests and didn't even bother telling their mods or admin. Or pay them, for that matter.
What great people
Spew coffee reading a thread. So many warnings in 2 pages. A "professional journalists". LOL
After my recent ban I decided not to partake into those conversations. Those threads are landmines.
Also:
What a fucking damage control from him. A Xbox shill.
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Guardian Monkey
Member
Sharma's internal memo also touches on accountability for when things go wrong at Xbox. A limited number of Xbox controllers shipped without batteries starting in December, and once Microsoft discovered the issue, it offered up a free rechargeable battery to say sorry.
We need to fix Xbox! Here are some batteries!
We need to fix Xbox! Here are some batteries!
KanKamAndNob
Member
Goddamn. Say what you will about Asha Sharma, but this sort of drama is more entertaining than Xbox's gamesSharma wants to talk to Shawn Layden about his criticisms:
Northeastmonk
Gold Member
Funny how he's also posting on a forum. Was he just suppose to exist with everyone being a nobody? That's some ego right there.
MrTroubleMaker
Member
How much are these trash people getting paid for 
PR
PR
NotMyProblemAnymoreCunt
Biggest Trails Stan
Hear you, Chief.
Unfortunatecookie
Member
The bolded is precisely why Helix is in even bigger trouble than most industry 'experts' realize.
Xbox need as much hype as possible going into their $1,000+ hybrid machine. Deliberately leaked memo's, interviews humanizing Asha Sharma and Matt Booty, free polyester hoodies; all of this is to spin up interest in Helix. They know they're currently in a terrible market position, and they know that they'll be in an even worse market position with a $1K+ machine that's paired with a $30 a month service. So they're trying to throw the bat signal to as many shills as possible -- as early as possible -- to start shaping the narrative that Xbox is BACK and Helix will be worth every penny.
Now the problem isn't that the usual Xbox fluffers -- IGN, The Verge, Eurogamer, etc. -- aren't around. They'll shill until they turn blue. The problem is that all of these outlets have become ineffective at convincing the public to invest in Xbox, and the reason is because they forgot the #1 rule of shilling: it only works when the product is successful.
For example, it's easy for PC Gamer or a PC-focused outlet to hype up Gaben and claim that Valve have it all figured out or that they never get anything wrong. Valve are crushing it with Steam and they're (genuinely) in a position to throw multiple wrenches in multiple aspects of the console business. However, if PC Gamer/some other outlet were throwing nothing but praise to Andrew Wilson and claiming that the EA App is on the right track to disrupt the market, it would immediately fail the shill framework. It doesn't work when the product isn't working.
Xbox has failed so much that at this point, even an endorsement from like the Pope wouldn't work. Both the casual and core market have checked out, and what you're now left with are 'the usual suspects' desperately trying to convince the public that a decade+ of creative and business mistakes are officially over and everything will be different this time. I could be completely wrong, but all signs point to a future reality where Project Helix is the biggest failure in the history of Xbox hardware.
Sooner
Member
He never said the Series S was as powerful as the PS5.
He said it was MORE powerful.
kikii
Member
DEAD ORIGINAL
Member
Xbox is like Newcastle United, there fans think they're a big dig deal but there not.
Knucklepux
Member
And none of this will matter until you have exclusive content
It just fucking won't lol
It just fucking won't lol
OuterLimits
Member
Agreed. I haven't had any desire since 360 to own a Xbox but I hope they get their act together and at least have a coherent strategy.
Tobimacoss
Member
ABK games aren't allowed to be exclusive until 2038. Bethesda wants its games from massive franchises to remain multi platform.
Multiplayer games should be multiplatform, especially for higher controller input based multiplayer pools. So Halo and Gears Multiplayer should be multiplatform. Even Sony understands that with Helldivers 2 and Marathon.
That leaves games from the rest of Xbox Games Studios and Xbox Global Publishing for 2nd party. Are those enough for people to switch consoles or buy Xbox as secondary console?
Darkness_Arises
Member
The rechargeable pack is bound to be lighter than 2 AA batteries just because of how energy dense Li ion batteries are. Saving on shipping weight and getting a PR win that's how you do it.Sharma's internal memo also touches on accountability for when things go wrong at Xbox. A limited number of Xbox controllers shipped without batteries starting in December, and once Microsoft discovered the issue, it offered up a free rechargeable battery to say sorry.
We need to fix Xbox! Here are some batteries!
laynelane
Member
Can't even criticize Tom over the Sarah Bond hitpiece article. And I thought the purple place was supposed to be progressive? Oh and look who else showed up early in their thread:
The GM who sold the forum to corporate interests and didn't even bother telling their mods or admin. Or pay them, for that matter.
What great people
The "professional journalists" part of the warning reason made me laugh a bit. I just call them bloggers, but shill works too. At least we now know more about who actually believes these bullshit PR articles and therefore why MS keeps doing them.
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Chukhopops
Member
All this PR bullshit about doing the right things and listening to fans is just a convenient ramp up to make you buy the new hardware coming next year. Even in the best case scenario it will be turned around mid-gen when the "milking the userbase" phase begins.
Nothing significant will actually change compared to this generation, no matter what they say.
Nothing significant will actually change compared to this generation, no matter what they say.
Radical_3d
Member
Well. A new tier for GamePass where they earn less money isn't going to solve the 150K units sold games problem. You either get rid of it altogether or you keep bleeding money. And FFS she's not changing a thing. The corporation is course correcting. GP is Spencer's fault but you could see him dying inside in that Indiana for PS5 announcement at games awards. He was forced to release those four games, lie about being only four, release the rest, watch them crash and burn and then laid of. I have 0 sympathy for (the Devil) a CEO but this new narrative of "we're fixing Spencer's mess" is disgusting. Not Sharma's fault, but the suits that put her there for good PR.
jm89
Member
What's the context? Was he replying to something?Sharma wants to talk to Shawn Layden about his criticisms:
Edit: it's gamepass
, a bit awkward to be reaching out to someone like this.
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Sohurmk833
Member
Turns out the most progressive, anticapitalist place on the internet is run by a bunch of corporate shills.
Can't even criticize Tom over the Sarah Bond hitpiece article. And I thought the purple place was supposed to be progressive? Oh and look who else showed up early in their thread:
The GM who sold the forum to corporate interests and didn't even bother telling their mods or admin. Or pay them, for that matter.
What great people
Darkness_Arises
Member
It is ironic how most MS shills like the GM of resetera have Nintendo avatars like Link, DK, Mario and Starfox.