They are too busy doing corporate blackwashing, anything that shows people fake shooting at one another in a commercial right now would probably not pass, especially if it shows so many white people at one time on the screen (I think this is because it would burn OLED monitors, but don't quote me on this).
Also, they have nothing of value to offer for at least 3 years now, so instead of hearing about games we get "gamepass, gamepass, gamepass", I miss the "Halo, Gears, Forza" days, at the very least it was still about games.
With regard to IP, they just gave up on stuff too easily. For example:
Think of all the games they had as exclusives on Xbox 360:
- Lost Planet
- Dead Rising
- Fable 2
- N3 Ninety Nine Nights
- Project Gotham Racing series
- Perfect Dark
- Alan Wake
- Dead or Alive
- Tenchu Z (made by fucking FromSoftware!)
- Chromehounds
- Ninja Gaiden
Those are just the ones I can think of off the top of my head but there are loads more games. Xbox 360 had so many good games, to the point I could say I don't regret going Xbox for the majority of that generation despite PS3 also putting out a lot of great first party stuff.
I fucking adooooooooooooooooooooooooooooored Xbox 360.
Of course them making games is always just a tool they use to get you to buy into their platform and get you to spend on the platform, but it's usually implied rather than explicitly mentioned. This time around their constant mention of Game Pass just makes it feel like you're being sold. They make it too obvious that the subscription to Game Pass is more important to them than actually putting out high-polish, varied titles.
"We have over 100 titles - get
Game Pass!"
"Halo Infinite.... coming to
Game Pass... get
Game Pass!"
"All of these games are .... coming to.. you guessed it..
Game Pass! Get
Game Pass!"
They may as well just change their branding to 'Microsoft Game Pass'.