• Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.

[NEXT LEVEL lames™] ResetEra sold to M.O.B.A. Network for USD$4.55 million

Status
Not open for further replies.

TheInfamousKira

Reseterror Resettler
I may as well not exist.

thanos-endgame.gif

It's okay, I will extend an olive branch in the name of equity. So long as someone gives me a tag.
 

Maiden Voyage

Gold™ Member
rbciK2s.jpg


Some choice bits from this PR

With ResetEra.com, M.O.B.A. Network gets a strong, global community brand and access to a very active discussion forum with over 45 million forum posts and about 55,000 members. The discussion topics on ResetEra.com are broad and cover all kinds of games and platforms such as consoles, PC, and mobile games, which expands the M.O.B.A. Network's position in the gaming industry. ResetEra.com's core values are "inclusivity and diversity," and the community sets high demands for approving membership. The core values and the high membership requirements are also essential to M.O.B.A. Network.
Yes, it clear to see when looking at Moba's other forums that registration is high bar to clear. I literally just set an account up in less than 2 mins using a burner email account. Funny how Moba says their core values match but the Moba forums are filled with alt-right topics and posts. :ROFLMAO:

The operational team that runs ResetEra will continue to moderate and engage with the community and work with M.O.B.A. Network on future product development.
Yes, they will remain the same. Until Bjorn pays out the last $1M. :)

"We are very excited and proud to welcome ResetEra.com - one of the world's largest gaming forum and community brands - to our growing number of brands," said Björn Mannerqvist, CEO of M.O.B.A. Network. "ResetEra.com has great growth potential, and we see significant opportunities to develop ResetEra.com, continue to grow traffic flows, improve the sales development and extract synergies within the M.O.B.A. Group."

"ResetEra.com is another step in our strategy to grow through acquisitions and create more relevant communities with attractive, growing target groups that many companies want to expose themselves to," said Björn Mannerqvist.

Companies want to be exposed to Era? Or is it the other way around. :ROFLMAO:
 

TheInfamousKira

Reseterror Resettler
The K Jack dude literally used the classic "my (white) friends don't mind" argument as well. Absolutely zero self awareness.

It would be super irritating, if not for the peace of mind in the knowledge that they're all closed into that sound proof box of a forum. It's like the Rat Eutopia experiment. A big house with the top taken off so we can observe them breaking into little cliques, establishing a sort of norms, seeing who is the law and order, who get ostracized, who fucks, who dies, who starves. I feel like I need a monocle.
 
LOL! This old video did not age well at all. These two guys are a special level of stupid.
"formed resetera, something less Clique-y" among other really bad takes about Evilore.

 
Last edited:

Maiden Voyage

Gold™ Member
Also interesting is that MobaFire took out a 20 Million SEK loan to finance acquisitions. 20M SEK = roughly 2.3M USD. They used this to acquire Magic Find. They launched a new company between that acquisition and the Era buyout, so potentially some additional monies went to that.

The odd thing to me is, how did they finance the Era buyout? If they took a loan out for Magic Find, why not with Era?

$4.55M USD = ~39M SEK

If anyone wants to sit through their most recent financials, here's a telecast:
 
Last edited:

Kev Kev

Member
rbciK2s.jpg


Some choice bits from this PR


Yes, it clear to see when looking at Moba's other forums that registration is high bar to clear. I literally just set an account up in less than 2 mins using a burner email account. Funny how Moba says their core values match but the Moba forums are filled with alt-right topics and posts. :ROFLMAO:


Yes, they will remain the same. Until Bjorn pays out the last $1M. :)



Companies want to be exposed to Era? Or is it the other way around. :ROFLMAO:
my god, it's starting to hit home now. christmas really has come early this year <3

lol it is crystal clear: these dudes are all business. there is zero chance they are going to be concerned with reeeee's radical internet activism because there is no profit in such cookery. mods wont be able to stop the influx of trolls they are about to receive, and they wont be able to handle the stress of banning ever other user that isn't even trying to troll (which is already their MO), and even if they do manage all of that, once it starts to affect the bottom line they will eventually be silenced by their new over lords, just as they have done to all of their subordinates over the last 4 years.

and they will claim its absurd and unfair through out the whole thing

dr-evil-evil-laugh.gif
 

Maiden Voyage

Gold™ Member
~10 mins in, Bjorn is talking about their growth strategy. More user engagement with Ads is cited as the #1 priority. 'Always" looking to acquire additional communities that aid in this mission.
AZiVNOk.jpg
 
Last edited:

Maiden Voyage

Gold™ Member
LFPY8re.jpg


Creator 1 was made to specifically target sponsored creator content. Not sure if this means they want to pay YouTubers to mentioned their websites?
Pwlv5sT.jpg


A good summary of what the presentation has been so far (~15 mins in)
ndJoShh.jpg
 
Last edited:

Swift_Star

Banned
It seems people on the other forums created by communities that left Era hate Nephente which makes me believe this mod is actively hated by the whole community. Why is this trash of a human being still a mod? It's clear this person is not suited to be a moderator. I can barely say they're suited to live in a society at this point, with that whole kill white babies debacle. Nephente, if you're reading this, fuck you, cunt.
 
Last edited:

Cobbet

Neo Member
Also interesting is that MobaFire took out a 20 Million SEK loan to finance acquisitions. 20M SEK = roughly 2.3M USD. They used this to acquire Magic Find. They launched a new company between that acquisition and the Era buyout, so potentially some additional monies went to that.

The odd thing to me is, how did they finance the Era buyout? If they took a loan out for Magic Find, why not with Era?

$4.55M USD = ~172M SEK

If anyone wants to sit through their most recent financials, here's a telecast:

$4.55M USD =39M SEK not 172M SEK.
Edit. Beaten to it...
 
Last edited:

Maiden Voyage

Gold™ Member
~20 mins into the vid (Q&A section) they are talking about ad blockers. Moba is whitelisted on those typical blockers that allow 'acceptable ads'.

Bjorn is now clarifying the Creator1 stuff. The business is meant to act as a go to for ad creators (Energy drink, game makers) to reach content creators (YouTube, Twitch). Specifically these ads will be not in-line but rather tied to the entire content.

The Moba people didn't really look into Era I am guessing. I don't think they realize that Era rejects big companies that they want to target (Blizzard).

Direct ad campaigns have the highest margin for Moba. Uses Union of Gamers as the example. (I would guess this would apply to Era as well in addition to sponsored OTs).
 
Last edited:

Metallix87

Member
It seems people on the other forums created by communities that left Era hate Nephente which makes me believe this mod is actively hated by the whole community. Why is this trash of a human being still a mod? It's clear this person is not suited to be a moderator. I can barely say they're suited to live in a society at this point, with that whole kill white babies debacle. Nephente, if you're reading this, fuck you, cunt.
Not enough people have told Nepenthe that they're loathed by everyone, or she lacks the self-awareness to realize she's the root of the problems.
 

Papacheeks

Banned
LOL! This old video did not age well at all. These two guys are a special level of stupid.
"formed resetera, something less Clique-y" among other really bad takes about Evilore.



Pat is a fucking idiot and I say that as someone who use to go to them way back for retro news on new emulation consoles. Guy is clueless, dont get me started on Polymega with him.
 

diablos991

Can’t stump the diablos
This was a great read. Did anybody not see this coming? One one of these types gets their opportunity to be what they hate (wealthy) they will take it in a heartbeat and abandon their values.

Maybe the world will soon find that cancel culture isn’t the bastion of righteousness they thought it to be.
 

Maiden Voyage

Gold™ Member

M.O.B.A.’s communities benefit from substantial user content, as well as network effects. User content is cheap, as it requires limited rescores, and has a strong positive effect from an SEO perspective. The community also creates network effects as the number of users and volume of relevant content grows. This will become even more attractive as it increases in size, creating considerable moats if it becomes one of the leading communities in its niche.

Esport are coming to an Era near you!
A fast-growing company in a fast-growing sector

M.O.B.A. focuses on communities in the gaming sector - particularly brands that are suitable for Esport. The gaming sector is set to grow rapidly in the coming years and Esports will grow even faster. Several megatrends drive this growth. M.O.B.A. has also proven that it can grow both visitor traffic and revenues substantially faster than the underlying market.

Cross-site promotions will be leveraged to increase ad impressions & to promote user base growth. Yellow-color my own to make it easier to find.
Adding communities and economies of scale

The group can grow by adding new communities, either through in-house launches on its proprietary platform or acquisitions. It develops and launches new in-house communities in conjunction with releases of new games. To get them off to strong starts, M.O.B.A. cross-promotes these launches to its existing communities in the same genre. Furthermore, the company is working to improve its existing websites. This has led to traffic growth of several hundred percent for some sites. We also believe that there is considerable room to improve the average revenue per user as well.

M.O.B.A.’s clear M&A focus in the gaming community niche is evident in its successful acquisitions. Today many communities in the sector operate at a “hobby” level that offers substantial potential for synergies and optimization if commercialized under M.O.B.A.’s umbrella. Accordingly, we see good scope for the company to make value-adding acquisitions.

They are branching out wildly due to the dwindling popularity of LoL. Sounds they are trying to find the next big thing and mitigate risk by varying their platforms' primary interests.

Counter-Thesis – Bear Points​

Community and game dependency

M.O.B.A. has a significant dependence on a single community and a single game. The company’s largest community in terms of visitor traffic - and probably in terms of revenues too - is Mobafire.com, which generates more than 70% of total traffic. Dependence on the game ‘League of Legends’ is even greater as websites that focus on this title generate about 90% of the company´s traffic. However, these dependences are declining with the rapid growth of the company’s other websites, and the addition of MMORPG.com. We also regard League of Legends as a strong brand with a long lifetime.

Dependent on ads

We expect user activity in the communities to be relatively recession-resistant. However, the majority of M.O.B.A.’s revenues depend on pricing in the ads market, which is sensitive to economic downturns. The company is mitigating some of this risk by increasing direct sales.

Low stock liquidity

M.O.B.A.´s low stock liquidity is hampering the valuation as it means increased risk for the investors and makes it difficult for larger institutions to invest.
 

Maiden Voyage

Gold™ Member
IM4xmrL.jpg


It's all about clicks baby.
rNhVabv.jpg


"Editorial embossed information on the Company's websites". That that sound as bad to me ad it does to you?
TbjCLNl.jpg


This makes me think Moba just wants Era for the 55k members & high page views (most likely driven by the general insanity over there--no wonder Bjorn doesn't want to oust the mods yet :ROFLMAO: ). This will make direct sales far more viable.
DHx3e0m.jpg
 
I read that Nephente 5000 word post--or what I could; a lot of it's unreadable--and one thing that stuck out was that the mods were discussing the banning of all Harry Potter references because of Rowling's politics. I don't like Rowling's anti-trans stuff, but banning the art because of the artist's private views is just horrible. Call me crazy, but you should be able to reference works of art, even problematic art, in a free society.

*I'm using "art" in the broadest possible sense.

**As someone who got permanently banned on Era for saying I support the idea of civil liberties, I'm fully aware that their mods and a big part of their community are actively opposed to a free society.
 
Status
Not open for further replies.
Top Bottom