cormack12
Gold Member
70% of all influencers believe the metaverse will replace social media entirely, taking over current video platforms and opening new opportunities: both for profiting and communication.
We must also consider the fact that interactions in the metaverse are simply more personable than on social media. Conversations aren’t through text or a one-way video call, but are virtually in-person, bringing with the nuances of natural conversation that social media platforms lack.
Will the Metaverse Replace Social Networks?
While it’s impossible to say when the metaverse will replace social networks, I think it’s safe to say that it will. As mentioned, it unlocks new social and financial benefits, unlike anything we’ve seen before. As more influencers realize the benefits offered by the metaverse, they’ll tell their friends and word of mouth will keep the new users coming.
We must also consider technological adoption, however. While most metaverse platforms are available via a desktop, true immersion comes with a virtual reality headset. Companies like Meta are working to develop consumer-priced headsets, and have achieved as much with the Oculus Quest 2, but mass adoption is still a ways away.
That long timeframe isn’t a bad thing, however. Instead, metaverse platforms have years to flesh out their systems and for teams to build a reliable product. Alongside this, influencers and brands can establish monetization systems so new entities understand how monetization works right away.
The Competition
To understand how new organizations could take over social media in the Metaverse, you need to change your perspective. Social media is all about interaction, while the Metaverse is about gamification.To that end, many platforms considered gaming spaces are slowly morphing into social media spaces. The top ones include Roblox and Fortnite, but there are many more.
Still, dedicated social media platforms are emerging in the Metaverse that differs from what’s already there and exploits the Metaverse’s benefits to create innovative new use cases. One such platform is Gravvity.