I have no idea what you're trying to say but I feel it's probably not worth finding out.
Alright, Demon's Souls, sorry. Isn't Dark Souls a follow-up to Demon's Souls? I get them mixed up sometimes. My point is, what From Software 'does' isn't all that spectacular - they work within a budget and set their sales expectations accordingly. Other companies do that and have done that; it's not such a bizarre concept for Japanese devs that FS can be said to be the sole example of good management, and it certainly doesn't explain From's recent successes or rough patches.
Demon's Souls and Dark Souls owe their success to their novelty and positive reception, From's willingness to listen to their fans (and the latter isn't even such a strong point, since apparently getting them to do stuff like crank out a PC port for Dark Souls was like pulling teeth), and the fact that their publishers for those games, Atlus and Bandai Namco, didn't make any boneheaded decisions while dealing with them.
Dark Souls probably owes a lot to the foundation that Demon's Souls laid, in both mechanics and critical reception. And a lot of that stems from the fact that Demon's Souls got good word-of-mouth based on import impressions - it probably would have been lambasted by the English-speaking gaming press otherwise, since it's rough around the edges in some places and combat doesn't reward rushing in like a madman, which usually gets a game slapped with labels like 'brutal', 'unfair', "steep learning curve", etc. Those labels are the sort of things that can scare people away from a game like Demon's Souls, and if they had taken hold from the start, before people got a chance to try the game, it would have suffered. Instead, it was accepted for what it is, and From followed up on that by running great in-game promotions and patching stuff when they could. It did well, hit Greatest Hits, had some really choice promotions on PSN, and the rest is history.
I'm sure that Dark Souls would have been made at one point or another, but it probably wouldn't have been made as quickly if Demon's Souls wasn't such a success.
And it's not as if similar games aren't being made. If they weren't, people wouldn't compare them to Demon's or Dark Souls so much. Just to keep this post on topic, Dragon's Dogma is somewhat similar and that's a Capcom game, although that's more of a matter of shared influence than anything else. A better example would be Acquire, which made Clan Of Champions; I can't help but feel like that's their attempt at making a action-RPG Souls-like. So as far as people doing what From does is concerned, attempts are being made. They're not 1-to-1, but the concept isn't completely being ignored.
And what From 'does' isn't always such a sure-fire success, either. Most of From's games are RPGs and mech games - always have been, probably always will be - and they've made their mech games with the same type of reasonable budgeting, but those games haven't been a runaway success outside of Japan since the early 2000s. It makes sense, mind - low fantasy is more popular than robots are - but considering From's total output I think it's safe to say that the Souls games are an outlier.
Armored Core V in particular had the novelty of a fresh start for the series, and got a lot of hype from all sorts of people - longtime players, people who wanted to check the series out without playing the older games, lapsed fans who dropped out this gen, etc. People were calling it the next Chromehounds, even (another From Software mech game with a niche following, natch).
And the game did well at first. It burned off a lot of copies in Japan, more than the last two games in the series had sold in their respective first weeks combined. But after the games JP release, people actually got a chance to play it, and it wasn't all that great. Low framerate and screen tearing (especially during heavy combat), poor visibility, and a general sense of drab scared a lot of people away after the initial impressions. And when people found out that multiplayer servers (and patches, thanks to Namco Bandai) were region locked, some of them swore off the game until that was removed. And a few weeks into the game's international release, the pool of players online practically evaporated.
Thankfully, From Software has decided to address all that in the next update, Verdict Day, but that's beside my point. From Software made both of these games, and if it was just a matter of having the From touch, Armored Core V would have the same polish and intuitiveness as the Souls games, and would have done as well.
So I'm inclined to agree with Shion - Dark Souls is an exception. An exceptional game that came out at the right place at the right time which has enjoyed incredible success.
And to respond to Shion's earlier point - since that's what you were responding to earlier - Japanese devs do have a choice in how they go about their business. But companies like Capcom and Square-Enix made their choice long ago - to be relatively independent, compared to companies like From Software, which usually has to work with an outside publisher, or Namco Bandai, which works with a lot of licensed stuff and is pretty much a part of Bandai at this point - and now they have to live with the consequences. They've been stuck chasing the next AAA hit for the last couple of years because they need a big hit with immediate profits in order to compete with devs overseas and to satisfy shareholders.
They could try to put out a glut of reasonably made games, but they'd be criticized for being cheap. They could downsize, in order to make a dev cycle for console and handheld games that allows them to make new games in old series and turn a profit even with disastrous sales, but that would make it look like they can't compete with bigger companies, so they won't. Or they could try to close off their work for this gen and focus on making a few solid assets that they can use to ride out the transition to next gen; Capcom, for example, seems to be doing that with all their mobile stuff (as much as people outside of Japan hate GREE, it makes sense), while Square-Enix is probably doing the same thing with their new engine. But as far as either company is probably concerned, the From Software Method is unacceptable. I think that's a mistake, to be honest, but the choice seems to be between re-structuring or staying the course, rather than between making huge gambles and getting sustainable profit.
For what it's worth, Capcom probably wouldn't pull an
advertising stunt as bad as the Homeland balloon debacle, although they've certainly done stuff that's backfired as badly, if not worse.
And now I'm near the top of the page. Great.