To a degree, but what else would it be? It's sort of established that Assassins are dudes wearing white. Plus, it doesn't have all the fancy red finery that Ezio had.
Yeah, it appears that this guy will have a more raw, rugged appearance due to apparently having some Native American heritage. I am more than happy with that, as opposed to being some dashing Italian.
I'm starting to think that it was more the drawn out yearly releases with Ezio's story that had me hit a wall with Revelations. This new character in a completely different setting is growing on me more by the minute. I think I will end up getting excited for it after all, but I naturally still need to see the game first.