It's way more than just a GAFFER joke picture. The Japanese message boards picked this up after it was posted and it's been a default "good reaction vs WTF reaction" reaction shot for 4-koma (4 panel) skits ever since. Everytime something stupid, silly or lame is announced they'll run something cool and related on the first panel, the "HELL YEAH!!" photo as the second panel, then they'll place the newly announced nonsense in the third panel and this "ZING!" reaction pic as the final panel. It's quite a popular meme online and isn't remotely limited to just GAF.