From what I'm reading on the BBC article, it sounds like EA want to throw everything they can at this new title to rinse as much money as possible from players.
Speaking to the BBC, David Jackson, vice president at EA Sports, explained that the studio thinks it's time to move in a different direction in order to build a "brand for the future".
Although the details of those experiences are vague at the moment, it's fair to assume that being able to watch real-life matches, experience Fortnite style live in-game events and have access to a broader range of branded in-game items are the kind of things EA would like to be able to offer.
Jackson says: "The world of football and the world of entertainment are changing, and they clash within our product.
"In the future our players will demand of us the ability to be more expansive in that offering. At the moment, we engage in play as a primary form of interactive experience. Soon, watching and creating content are going to be equally as important for fans.
"Under the licensing conventions that we had agreed with Fifa 10 years ago, there were some restrictions that weren't going to allow us to be able to build those experiences for players."
No thanks EA. I'll see what developer FIFA go with and see what they have to offer. Got to be better than the shit being cooked up at EA sports.
Electronic Arts will instead produce new football games under the banner EA Sports FC.
www.bbc.co.uk