I know you're just joking, but in my eyes, a good solution would be to support people that are in need of support independent from their skin color.
Fight fire with fire and you'll have nothing left but scorched earth.
I'm not joking.
North America, while a melting pot of different races and cultures, is also a very segregated place at times depending on where you live. You can go into neighborhoods of entirely different cultures and ethnicities and they can all be within walking distance of each other. Areas with high latin population, high caucasian population, high asian population, etc. However, when attempting to live in these spaces and you're not among that culture or group, you the individual can be seen as the outlier and at times, or at worse a threat.
From reading the about page, this business takes place in a specific area. It was probably started from the fact that the specific low-income area in question suffers highly from lack of tech in school, lack of resources to the latest computer tech teachers and books in school, lack of funding in that specific area, etc. I'd have to see the ratio of caucasian to non-caucasians in that area they're discussing. They are probably, technically going about this the best way they could for that area as well.
I am not upset at the existence of this company, nor do I see it as a threat to anything. The same way I'm not upset at the existence of a Chinatown or asian-only outreach, businesses, and communities. There exists avenues for caucasians in a similar fashion based on area, and my suggestion is to utilize the same system to uplift those caucasians of low income who highly populate the areas they are in.