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[Bernardougf]

Its a $3T company and GAF is concerned they aren't making enough money lmao

Yes.. all companys achieve this degree of success by having divisions that constantly loose money, invest in failed products/ideas and are firmly the last in their segment after 20 years. Formula of success right there.

 

[BeforeU]

No company likes to bleed.

Yes.. all companys achieve this degree of success by having divisions that constantly loose money, invest in failed products/ideas and are firmly the last in their segment after 20 years. Formula of success right there.

I get that. But how do you define a value add to a company? Is it just monitory profit on that single product or even if the product is not making profit but overall its getting Microsoft a brand recognition in consumer market?
It is impossible for us to know what the exec sees it. But we know some facts

1). Microsoft is primarily an enterprise company, except Xbox. Everything else has either failed or shut down
2). They are doubling down on xbox and gaming since past 5 years. So they are very serious about maintaining their position in consumer market using Xbox as a brand as small as it is
3). Its fucking $3T company, xbox loss or gain is just a rounding error in their balance sheet. Even if they look at Xbox as Microsoft marketing tool for consumer, its still worth it. To stay relevant in consumer market.

 

[S0ULZB0URNE]

I get that. But how do you define a value add to a company? Is it just monitory profit on that single product or even if the product is not making profit but overall its getting Microsoft a brand recognition in consumer market?
It is impossible for us to know what the exec sees it. But we know some facts

1). Microsoft is primarily an enterprise company, except Xbox. Everything else has either failed or shut down
2). They are doubling down on xbox and gaming since past 5 years. So they are very serious about maintaining their position in consumer market using Xbox as a brand
3). Its fucking $3T company, xbox loss or gain is just a rounding error in their balance sheet. Even if they look at Xbox as Microsoft marketing tool for consumer, its still worth it. To stay relevant in consumer market.

Point stands.
No company likes to bleed.
MS isn't M$ from Xbox at all.
It's future is bleek if that bleeding doesn't stop.(who actually believes it will)

 

[BeforeU]

Point stands.
No company likes to bleed.
MS isn't M$ from Xbox at all.
It's future is bleek if that bleeding doesn't stop.(who actually believes it will)

again, you are missing the point. What is "bleeding". Only the exec will tell you, making no profit just to be relevant in consumer market is may be worth it for them. Hence so much money flowing into Xbox division.

 

[Beechos]

again, you are missing the point. What is "bleeding". Only the exec will tell you, making no profit just to be relevant in consumer market is may be worth it for them. Hence so much money flowing into Xbox division.

For real tons of companies out there lose money but are worth billions due to brand recognition.

 

[DeepEnigma]

again, you are missing the point. What is "bleeding". Only the exec will tell you, making no profit just to be relevant in consumer market is may be worth it for them. Hence so much money flowing into Xbox division.

Which is why they're laying the groundwork to be 3rd party, innit.

 

[S0ULZB0URNE]

again, you are missing the point. What is "bleeding". Only the exec will tell you, making no profit just to be relevant in consumer market is may be worth it for them. Hence so much money flowing into Xbox division.

You know what bleeding is.
2027

 

[C2brixx]

Which is why they're laying the groundwork to be 3rd party, innit.

Laying the ground work? They already are.


What's unique about Microsoft is that they have the financial wherewithal to be a big 3rd party publisher and a platform holder. They get to play chess and checkers.

 

[mckmas8808]

Laying the ground work? They already are.


What's unique about Microsoft is that they have the financial wherewithal to be a big 3rd party publisher and a platform holder. They get to play chess and checkers.

But do they "REALLY" want to do the bolded?

 

[C2brixx]

But do they "REALLY" want to do the bolded?

Well Microsoft's DNA is essentially a platform holder (Windows) where 3rd parties (Dell,HP, Lenovo, etc.) license their OS to build PCs. At the same time Microsoft also builds their own Surface PCs. Also they distribute their suite of Office software on other platforms such as iOS/MacOS, and Android. So being a quasi 3rd party game developer while maintaining their own gaming platform wouldn't be a foreign way to operate for them.