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Sarah Bond talks Xbox Closing Down Studios
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rickybooby87
Member
Copy/paste from the other thread:
That is absolutely embarrassing. "Let me answer your questions by answering none of your questions by speaking as ambiguously as possible"
Question: Why did you close Tango?
Answer:
"You know, one of the things I really love about the games industry is it's a creative art form, and it means that the situation and what success is for each game and studio is also really unique, there is no one size fits all to it, for us, umm, and so, we look at each studio and each game team and we look at a whole variety of factors when we're faced with sorta making decisions and tradeoffs like that, uhhh, but it all comes back to our long term commitment to the games we create, the devices we build, the services, and insuring that we're setting ourselves up to to be able to deliver on those promises. " - Sarah Bond, President of XBOX.
Not really sure what to think of the current state of XBOX, but it's very contradictory of the leadership team to spout all the pro-gamer stuff that they have been, proclaim things to be great successes, but then turn around and DOOK all over it. XBOX is cooked.
They could at least divest in the studios/IP. We're well on our way to getting nothing but COD, and other live services games from XBOX. Sarah literally was grasping for words in her response, because she herself knows that there is absolutely no defense or valid reason as to why they closed Tango, or Arkane, especially with the leaderships promise of supporting AA games, and even Redfall post launch. Consolidation FTW.
That is absolutely embarrassing. "Let me answer your questions by answering none of your questions by speaking as ambiguously as possible"
Question: Why did you close Tango?
Answer:
"You know, one of the things I really love about the games industry is it's a creative art form, and it means that the situation and what success is for each game and studio is also really unique, there is no one size fits all to it, for us, umm, and so, we look at each studio and each game team and we look at a whole variety of factors when we're faced with sorta making decisions and tradeoffs like that, uhhh, but it all comes back to our long term commitment to the games we create, the devices we build, the services, and insuring that we're setting ourselves up to to be able to deliver on those promises. " - Sarah Bond, President of XBOX.
Not really sure what to think of the current state of XBOX, but it's very contradictory of the leadership team to spout all the pro-gamer stuff that they have been, proclaim things to be great successes, but then turn around and DOOK all over it. XBOX is cooked.
They could at least divest in the studios/IP. We're well on our way to getting nothing but COD, and other live services games from XBOX. Sarah literally was grasping for words in her response, because she herself knows that there is absolutely no defense or valid reason as to why they closed Tango, or Arkane, especially with the leaderships promise of supporting AA games, and even Redfall post launch. Consolidation FTW.
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Represent.
Represent(ative) of bad opinions
Said absolutely nothing
They setting this poor woman up
They setting this poor woman up
James Sawyer Ford
Gold Member
So they closed down Tango because they wanted to deliver on their promises to gamers?!
What the fuck did she just say
What the fuck did she just say
{insert code here}
Member
Take a long hard look at the next head of Xbox folks.
FoxMcChief
Gold Member
Cornbread78
Member
"In response to Sarah Bond's corporate BS answer.."
Punished Miku
Member
She's smart enough to be nervous, but she is just literally not saying anything. Gotta do better to get to even 30% of Phil's PR ability. Gotta just say more shit directly. The BS doesnt work, especially now. Compare this to the Phil Redfall interview. She's not got it yet, at all.
AmuroChan
Member
Because it's all bullshit. Corporations are pro-profits first and foremost. Sometimes being pro-customer will align with that goal and corporations will play along until those two paths diverge again, at which point the corporations go back to being just pro-profits and the customers can go F themselves.
Pharaoh 117
Member
Gotta give it to MS, their PR training is on point.
DannyDanger
Member
Phil is a bastard for this.
Now you wanna let her speak alone?
Now you wanna let her speak alone?
Punished Miku
Member
This is her audition for replacing Phil when he retires. Phil as a public speaker is 100x better than this.
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Cert.in.Death
Member
Mmmmm, I love word soup.
It’s like watching a Trump rally but with Ivy League degrees pinned to their blouses.
It’s like watching a Trump rally but with Ivy League degrees pinned to their blouses.
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feynoob
Member
chromatic9
Member
Phil and others love to parrot these flowery language themes using key words like creatives, gaming worlds.
reinking
Gold Member
bitbydeath
Gold Member
Thrown to the wolves.
The journalist should stay on top of her though and simply respond
"Answer the fucking question"
The journalist should stay on top of her though and simply respond
"Answer the fucking question"
Kilau
Gold Member
She has a licence to kill more studios.
_Idea_of_Evil_
Member
Buggy Loop
Member
I've never seen so much shit coming out of someone's mouth
If Hi-Fi rush is not in the "trends" that Microsoft sees for their future plans and gaming visions long term...
And fuck you Sarah Bond, fuck you.
If Hi-Fi rush is not in the "trends" that Microsoft sees for their future plans and gaming visions long term...
And fuck you Sarah Bond, fuck you.
March Climber
Member
How would you guys have answered this question if you were appointed to that interview?
Jerm411
Member
We ain’t fallin for it Phil…figure out your own damn PR.
Moriarty1889
Member
She is an embarrassment and fits perfectly in along with Phil and Matt and Aaron as the leaders of Xbox.
Astray
Member
The Phil Redfall interview was basically him having a nervous breakdown on air, that interview was disasterous imo and contributed to the Xbox brand damage imo.
bitbydeath
Gold Member
Either explain what's going on, or advise that there are changes afoot and the answers will come later.
ChorizoPicozo
Member
Punished Miku
Member
I liked it. Thats meeting the moment and understanding the type of communication needed. People wanted answers.
LavitzSlambert
Member
This looks like more evidence that Nadella and the board are at odds with Xbox management. Coming off Spencer's depressing statements in the past year, this is more corporate "not really sure what to tell you, this wasn't my call" without actually saying that and being ran out of town. This entire PR campaign sounds disorganized and low-effort, I don't accept it as simple incompetence.
adamsapple
Or is it just one of Phil's balls in my throat?
Cyberpunkd
Member
Girl wanted to play in the big league, there you have it.
Astray
Member
I get that you want more transparency (it was certainly more entertaining than whatever Sarah Bond said), but he let slip a lot of things that made Microsoft look worse, not better.
- He went on a tirade about Starfield not helping them even if it was 11/10.
- He told us that internal reviews had Redfall scoring higher by double digits (meaning their QA and oversight was basically confirmed to be bad, rather than it remaining speculated on).
Phil is not someone who's uncharismatic, but I still think he went into that interview in a very hot-headed state and made things worse.
Loomy
Thinks Microaggressions are Real
Gone back to look at the leadership reorg from last year.
I know I'm going to get absolutely fucking roasted here for this but, this seems like a textbook example of this phenomenon
- Phil is CEO, okay. Fine.
- Sara is President of Xbox. When it was announced, her responsibilities were defined as "Sarah Bond will lead this team as President of Xbox — bringing together Devices, Player & Creator Experiences, Platform Engineering, Strategy, Business Planning, Data & Analytics and Business Development."
- So what the fuck does Phil do again?
- Also, It should be Matt Booty, who got promoted to "President of Game Content and Studios, with new oversight for ZeniMax and Bethesda." out there putting on a dumb face and regurgitating rehearsed PR bullshit to simple questions.
Yeah. You're right. She accepted the job knowing she would have to one day do this.
I know I'm going to get absolutely fucking roasted here for this but, this seems like a textbook example of this phenomenon
ByWatterson
Member
Jim Ryan:
Daneel Elijah
Gold Member
Phil got help from the people that had been asking him questions. He was there for making his mea culpa and found himself in what I would say was a AA reunion, and was met with so much love and understanding that he had to force his excuses out of nowhere.
Here we are in public, and by a generalist media who don't really care about that. So there is no help, no desire to understand. Just basic questions: what happened? Why? Why tango in particular?
Phil would have probably been better. But his position would have made the questions even harder to answer, because unlike Sarah he can't say bullshit and have the newbie protection if you see what I mean by that.
