jakinov
Member
The studios itself don't decide the marketing plan, the publisher that owns them all does which Bethesda Softworks who normally announces and reveals gameplay for the first time at their marketing events (usually at the Bethesda E3 Press conference). I'm "jumping" from gameplay and announcements because in a lot of cases they are the same thing and other times the announcements are essentially just announcements. Like Starfield. And like Doom Etenral, where they are there for a quick tease to let people know that its coming but they don't do the heavy marketing (trailers, gameplay reveals) until again near release. Even for new IP if we look at Deathloop and Ghostwire; one was announced a little earlier but you don't get any of the real marketing content until again months before release (in this case, anticipated release which was late 2020).Well now things are really getting mixed around because you are jumping not only to different studios but even jumping from gameplay (which I was referencing in my original post) to announcements.
Also everything you referenced were part of established franchises.
There are a lot of variables in play here and that didn't even take into account the broader climate, which includes the pandemic and recent acquisition.
I'm still skeptical of any game dropping without any massive media push that includes gameplay in just a handful of months, but it could happen.
Maybe they have to take into account the loss of sales from being platform restricted and forced onto gamepass and will scale the effort way back. Who can say? It's all speculation until the company confirms, even if there are "insiders" and journos spouting off.
All you need is a handful of months. The logic behind doing condensed and "late" marketing is so that it stays relevant in the more casual players minds. Regular people who don't frequent gaming message boards but who play "hardcore" games probably aren't going to remember about some game they saw a year ago. But they will remember the condensed and heavy marketing that's happening in the last x months or weeks; and can actually remember and be able to buy it. It's a trend elsewhere too in movies, TV shows and electronics.
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