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UPDATE, they didn't actually direct it: http://www.neogaf.com/forum/showpost.php?p=53862861&postcount=56

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Here: http://www.youtube.com/watch?&v=loinY8MmVq8

http://www.fastcocreate.com/1682780/the-wachowskis-bring-the-matrix-back-for-ge

Andy and Lana Wachowski, the sibling team behind the Matrix trilogy and Cloud Atlas, just directed their first television commercial. The 30-second spot, for General Electric's Brilliant Machines campaign, will air on Saturday Night Live on April 13 and features Matrix star Hugo Weaving as Agent Smith.

In the commercial, created by BBDO New York, Agent Smith walks through a fictional hospital and merges with various software GE runs inside the facility. As Smith sees how the software uses data to connect patients with doctors, nurses and hospital equipment, the Matrix villain explains the basics of the advertiser’s industrial internet services (watch for the kicker at the end which employs the film’s famous, color-coded device).

“We launched Brilliant Machines to bring the concept of the industrial internet to a large audience,” GE’s Linda Boff told Co.Create. The Wachowski Matrix commercial is connected to a web site, also featuring Agent Smith, called “How Software Sees It.” On the site, Agent Smith walks the audience through a digital hospital recreation and shows how GE’s data and hardware improves patient care. As Boff put it, the challenge for GE was to “tell a story of productivity with machines.”

According to General Electric, this is the first time the Wachowskis have directed a commercial or licensed out Matrix characters or plot points for advertising. “Part of the reason they agreed was because of the previous installments in the campaign—they loved the use of science fiction,” Boff said.

 

[Willkiller]

Awful

 

[i-Lo]

Part of me would like to scream, "Sell outs!"

Another part enjoyed it.

 

[a Master Ninja]

He stole Morpheus's thing.

 

[freenudemacusers]

Hey it's green. This means it takes places in the matrix.

 

[wenis]

pretty good

the last scene was great.

 

[Peterthumpa]

We need another one since Keanu is unable to age anyway.

 

[Bornstellar]

Dumb.

 

[The Mana Legend]

I wouldn't have thought that a company would want their product to bomb. But with the Wachowskis at the helm, they've done just that.

 

[Hero_of_the_Day]

Testing the waters for a Matrix prequel trilogy. Gotta do something to keep their careers going after their last two movies.

 

[Ahasverus]

Haha loved it. Weaving still rocks the role.

Why not make a remake of 2-3 now that you are at it?

 

[Oppo]

geez

well-directed but the whole concept is... not good. i mean directly alluding to machines enslaving us, while they provide "better care"... just... fuckin' weird.

 

[sans_pants]

meh

 

[ronito]

After Cloud Atlas I guess they need some money?

 

[Platy]

And suddenly I love Gondry even more

i mean directly alluding to machines enslaving us, while they provide "better care"... just... fuckin' weird.

Also, this ^

 

[The Living Tribunal]

It was inevitable.

 

[params7]

I don't like it..even though I love the hell out of Weaving.

 

[The Technomancer]

Okay, am I the only one that finds this really creepy? Like seriously, who commissioned and approved a message that says repeatedly "machines are becoming more powerful and ubiquitous" featuring the villain from a popular movie series in which the machines become so powerful they enslave us.

 

[wenis]

geez

well-directed but the whole concept is... not good. i mean directly alluding to machines enslaving us, while they provide "better care"... just... fuckin' weird.

At this point in human history, I'd much rather put my trust and body health into a group of robots than a bunch of humans.

The machines just know us better, death to humans.

 

[Bad_Boy]

I liked the red or blue part.

 

[RustyNails]

This is because Wachowskis are one hit wonders. Everything after the first Matrix is a turd.

 

[NaughtyCalibur]

The last part was great haha.

But fuck this, just give us The Second Renaissance film adaptation already. That was surprisingly much better than The Matrix trilogy.

 

[ComputerMKII]

They know The Matrix is the only good thing they've made.

 

[Currygan]

they silently acknowledged Matrix is their only good movie

 

[RoadDogg]

He should have pretended to be a nurse/dr so he could say "Mr. Anderson" to a patient.

 

[greatestjediever]

Cencricity is horrible.

 

[Mashing]

We need a new tread. Terminators vs. The Machines in the Matrix.

Who'd win?

 

[Lakitu]

This is because Wachowskis are one hit wonders. Everything after the first Matrix is a turd.

Nope.

Watch Bound.

 

[Demoncarnotaur]

Lol I liked it. Should have been a superbowl spot or something though.

I now want to rewatch the Matrix films.. I haven't seen them since the third movie.

 

[Hypereides]

Awful

Still better than The last 2 matrix movies.

 

[Platy]

they silently acknowledged Matrix is their only good movie

I heard V for Vendetta was good enoght because it has lots of cosplayers ...

 

[strafer]

The hate the movies get is fucking ridiculous

 

[WyndhamPrice]

I don't know why people are bothered about using Smith because the machines enslaved us or whatever when Darth Vader is a homicidal, child murdering totalitarian dictator and he's been used in similar fashion for 30 years.

They even had a kid dress up as him in a car commercial a couple of years ago.

Nobody cares about the context of the character, they just like seeing the character.

 

[Archer]

loved it

 

[ReturnOfTheRAT]

Someone doesn't realize that Reloaded and Revolutions are awful.

 

[Tim the Wiz]

After Cloud Atlas I guess they need some money?

Yeah. Didn't they personally finance it? I don't begrudge them cashing in.

 

[maquiladora]

Payin dem bills.

 

[MightyHealthy]

They should remake the last two Matrix movies, on some "what if we didn't fuck up" type shit.

 

[BocoDragon]

This is because Wachowskis are one hit wonders. Everything after the first Matrix is a turd.

They know The Matrix is the only good thing they've made.

they silently acknowledged Matrix is their only good movie

But Speed Racer!

 

[Mobius 1]

No matter what you think of the movies, Weaving's Agent Smith is pure unrefined 100% A-grade awesome.

 

[jstripes]

That's not supposed to make me think GE is up to something sinister?

 

[Ultima_5]

But Speed Racer!

Is also shit!

Cept on GAF for some reason

 

[Dan]

Yeah. Didn't they personally finance it? I don't begrudge them cashing in.

They put in $1 million. That's it.

They're already in production on a new blockbuster for Warner Bros and Netflix bought their TV show. The Wachowskis are still going strong, haters be damned.

 

[angular graphics]

Testing the waters for a Matrix prequel trilogy. Gotta do something to keep their careers going after their last two movies.

It's called Jupiter Ascending.

Haha loved it. Weaving still rocks the role.

Why not make a remake of 2-3 now that you are at it?

Because they love 2 & 3.

After Cloud Atlas I guess they need some money?

Yes. They put up the mortgages of their houses to fund Cloud Atlas and they've hinted their next movie (Jupiter Ascending) will play it much safer (M2-3, SR and CA were experimental on some level).

This is because Wachowskis are one hit wonders. Everything after the first Matrix is a turd.

This means you haven't watched the movie they made before the first Matrix.

I don't know why people are bothered about using Smith because the machines enslaved us or whatever when Darth Vader is a homicidal, child murdering totalitarian dictator and he's been used in similar fashion for 30 years.

They even had a kid dress up as him in a car commercial a couple of years ago.

Nobody cares about the context of the character, they just like seeing the character.

Yeah, this.

 

[Dany]

Cashing in=doing a 1 minute commercial?

 

[angular graphics]

They put in $1 million. That's it.

They're already in production on a new blockbuster for Warner Bros and Netflix bought their TV show. The Wachowskis are still going strong, haters be damned.

No. http://www.avclub.com/articles/the-wachowskis-explain-how-cloud-atlas-unplugs-peo,87900/

AVC: What percentage of the budget did you end up having to put up yourself?

LW: Well, we waived all our fees—

AW: It’s complicated, because we have our companies that have put money into it, and then we also had to put money in personally.

LW: All over, we’re probably well over 10 percent of the budget.

AW: Close to 7 million bucks or something like that.

 

[BocoDragon]

Is also shit!

Cept on GAF for some reason

Because we have taste!

 

[JeTmAn81]

Those guys must be in some serious debt.

 

[Dan]

No. http://www.avclub.com/articles/the-wachowskis-explain-how-cloud-atlas-unplugs-peo,87900/

Interesting. Wikipedia is wrong then, despite using that interview as the source

The interview also says they have $5 million invested in that Cobalt Neural 9 project.

Anyway, I don't think they're super hard up for money, but they put a lot of it back into their work, one way or another. I feel like I had heard Cloud Atlas came out on top for the financiers at least, based on sales to distributors.

 

[Raiden]

We need another one since Keanu is unable to age anyway.

I have some bad news

Also why are people saying The Matrix was their only good flick V for Vendetta was fantastic.