I think it's a Sony proprietary screen that somehow ups the contrast and color balance brilliantly. I don't know how it will hold up in the long run, but I've messed around with a couple notebooks at a few stores and its look incredible in direct comparison with the normal drab LCD screens; I'm probably going to pick up the 13.3" Xbrite Vaio S at Circuit City this week because they have a $150 rebate.