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NPD Sales Results for August 2015 [PS4 #1 HW/SW, 7M Amiibos LTD, 600K LTD Splatoon]

ZhugeEX

Banned
Why do NPD threads eventually turn into a discussion about UC4 vs Halo 5 in sales? It's been happening every month and frankly, I find it quite annoying.

Tell me about it. We should just move onto someth...

Anyway, I think Halo 5 won't launch as big as Halo 3, or even Halo 4, but it will still be bigger than UC4 in the US. WW, on the other hand, UC4 will be undoubtedly ahead.

.....

FFS!
 

NolbertoS

Member
At this point, even if the gap was 5 units, Sony won't do much for a price reduction. A friend of mine who used to work at Sony HQ in US was right that Sony was taking a loss in the PS4 sales, but hoped to make it up software sales wise and milking that high pricr as long as possible. Don't expect a price cut anytime soon yet. Sony aren't in desperation mode yet.
 

allan-bh

Member
Why do NPD threads eventually turn into a discussion about UC4 vs Halo 5 in sales? It's been happening every month and frankly, I find it quite annoying.

Anyway, I think Halo 5 won't launch as big as Halo 3, or even Halo 4, but it will still be bigger than UC4 in the US. WW, on the other hand, UC4 will be undoubtedly ahead.

People like to talk about these sales duels.

I remembered now Killzone 2 vs. Halo Wars... was so funny...
 

Javin98

Banned
Tell me about it. We should just move onto someth...



.....

FFS!
Sorry, couldn't help it, man. With everyone giving their opinions, I just thought I would give mine too. But I never would have even started the topic.

People like to talk about these sales duels.

I remembered now Killzone 2 vs. Halo Wars... was so funny...
That was long before I was a member on GAF, so I have no idea what went on, but if it was monthly, it would be just as annoying.
 

Curufinwe

Member
If we get actual numbers for H5 and U4 they will likely be worldwide numbers directly from MS and Sony (since they will be bigger than just NPD numbers).
 

Sez

Member
People like to talk about these sales duels.

I remembered now Killzone 2 vs. Halo Wars... was so funny...

It's kinda funny but it completely derails the thread. What does it have to do "UC4 vs Halo 5 worldwide" with this thread at all?
 

Morts

Member
Jeez from the thread title I thought that was 7 million amiibos just in August. 7m in a year doesn't sound that ridiculous, though I guess the margins on those things must be pretty good.
 

Nirolak

Mrgrgr
Jeez from the thread title I thought that was 7 million amiibos just in August. 7m in a year doesn't sound that ridiculous, though I guess the margins on those things must be pretty good.

It's a lot lower than Skylanders, which would be closer to 7 million a month, though they do sell a lot of discounted figures relative to Amiibos.

I clarified the title though.
 

Boke1879

Member
He intentionally lit the November NPD thread alight by saying there was a 7-10K difference when the actual difference was much larger than that. He got a ban because of it (though I thought it was a temp ban).

What prediction did CBOAT make in regards to this thread
 
I'm not disagreeing with you that the $50 is the main reason they can keep the gap close, but I think you are dismissing the fact that PS4 had deals and bundles too.
)
That seems to be happening a lot in sales threads. Maybe taking those into account won't support their argument.

Edit.Here
Actually some retailers had other deals for PS4

Gamestop: PS4+ Far Cry 4
Target + Amazon: ACU + Destiny
Best Buy: PS4 + Far Cry 4 or Destiny
Walmart: PS4 + Madden + Free game of your choice + 3 months PS+ (This one is really good)
 

xaosslug

Member
He intentionally lit the November NPD thread alight by saying there was a 7-10K difference when the actual difference was much larger than that. He got a ban because of it (though I thought it was a temp ban).

what I mean is CBOAT is not currently banned, at least as far as I can tell? I mean you can see his tag, which means he's not banned, right?
 
ps4 is not even selling a half of what wii sold in the same time frane

it's not selling amazing by any standsrts

I'll have to disagree here. I think it's selling great. Had the biggest console launch in history. Worldwide it's sales are closely aligned with the PS2. No, in the U.S. it's not selling 450k in August like the PS2 did at the same point in it's timeframe (I think massive amounts of early adopters are a big reason for that, nor are PS4 sales terrible. They're not at ALL.), but many gamers simply haven't had much of a reason to leave 7th gen behind. I believe that is about to change. With the exception of CoD, this holiday marks the first real season with primarily big current-gen games (Just Cause 3, AC Syndicate, Halo 5, Battlefront, Fallout, Hitman, Rock Band 4, Rainbow Six etc) not available on the PS3/360. There will be a massive amount of people adopting current-gen this holiday, and I expect that to continue into 2016 (which I think will be the peak year for PS4/X1) with Deus Ex, Uncharted 4, SFV, Quantum Break, TLG, Scalebound, Crackdown, FFXV, DOOM, and others we don't know about). I really do expect record sales (and a price cut, temporary or otherwise) for both consoles this holiday season, and I think consumer interest will skyrocket. At the end If you think otherwise, I'm sorry, but you're wrong.

And please, stop comparing PS4/X1 to the Wii. Yes, it sold like hotcakes for awhile, but it also burned out far quicker. As it's been stated before, the Wii was an anomaly and those kinds of sales shouldn't be expected again anytime soon. Nor do they need to be replicated in order for the industry to be considered healthy. CosmicQueso made a very good point back when he said that market contraction has already happened with the loss of much of the Wii audience, which was stuffed with people who wouldn't normally have bought a console and had no need to afterward. And that market contract wasn't a bad thing. What we're left with is the same core audience of both casual and hardcore gamers that's always been there.

I'm no analyst by the way. Certainly not as smart on this stuff as Zhuge or Cosmic. Just my opinion :)
 

Percy

Banned
Genuinely thought Xbox One would be on top this month, which felt like an unusual prediction for me to be making but it seemed a safe bet. Guess that's a lesson for me not to overestimate the appeal of that console no matter how many bundle deals it pulls out.

Guess it'll take nothing short of a major release like Halo 5 to help it pull ahead at this point.

Nice joke.

Just 2015 Halo 5 sales will probably be bigger than Uncharted 4 LTD.

I can see the next 12 months being rough going for you.
 

watdaeff4

Member
That seems to be happening a lot in sales threads. Maybe taking those into account won't support their argument.

Edit.Here

Thanks for the other examples.

Myself, if I was shopping for either console and had no preference, the PS4 bundles you showed and the one I saw at Gamestop is much more attractive than the
not-so-
free TV "deal" from BB.

Mainly cuz I don't need another TV.

Take that in addition to the momentum PS4 has going on and WoM, and it's not suprising PS4 outsold XB1 in August.
 
Thanks for the other examples.

Myself, if I was shopping for either console and had no preference, the PS4 bundles you showed and the one I saw at Gamestop is much more attractive than the
not-so-
free TV "deal" from BB.

Mainly cuz I don't need another TV.

Take that in addition to the momentum PS4 has going on and WoM, and it's not suprising PS4 outsold XB1 in August.
And that BB deal was very limited. Plus BB is quite small part of market, especially compared to Gamestop.

But all in all, nice sales for both consoles, good for MS to be up YoY. And I don't see need for Sony to make price cut yet since it seems to be selling well with just bundling games.
 
ps4 is not even selling a half of what wii sold in the same time frane

it's not selling amazing by any standsrts

0099_2bjto.gif
 

watdaeff4

Member
And that BB deal was very limited. Plus BB is quite small part of market, especially compared to Gamestop.

But all in all, nice sales for both consoles, good for MS to be up YoY. And I don't see need for Sony to make price cut yet since it seems to be selling well with just bundling games.

Agree on all counts.
 

Nirolak

Mrgrgr
So, if I paged through this thread and the last results thread correctly:

Code:
             3DS 2015  PSP 2009  NDS 2009  3DS 2014
     January       74       172       510        97
     February     395       199       588       153
     March        265       168       563       159
     April        116       116      1040       106
     May           97       100       633        97
     June         124*      163       766       152
     July         104       123       539       108
     August       77        140       552        91
     September              190       524       140
     October                174       457       138
     November               293      1700       515
     December               654      3310       810
     Through 
     August       1252      1181     5191       964

     Total                 2492     11182      2566
 

ZhugeEX

Banned
So, if I paged through this thread and the last results thread correctly:

Code:
             3DS 2015  PSP 2009  NDS 2009  3DS 2014
     January       74       172       510        97
     February     395       199       588       153
     March        265       168       563       159
     April        116       116      1040       106
     May           97       100       633        97
     June         124*      163       766       152
     July         104       123       539       108
     August       77        140       552        91
     September              190       524       140
     October                174       457       138
     November               293      1700       515
     December               654      3310       810
     Through 
     August       1252      1181     5191       964

     Total                 2492     11182      2566

Meanwhile the Vita hasn't even sold a quarter of what 3DS sold this year.


Also, PS4 and Xbox One are tracking 45% higher than PS3 and 360 in the same time periods.
 

nib95

Banned
I know the PS4 is still winning NPD's, but the numbers still aren't massive. I think it's time for that price drop. PS2 was already $199 this point in its life. Granted the PS4 started out $100 more expensive, but I really feel the $400 price point simply isn't in the impulse range. For sales to really boom I think $299 is probably a better target. The PS4 has the mind share and demand, it just doesn't have the mass consumer friendly price. The Wii did start at $250 after all.
 
And that BB deal was very limited. Plus BB is quite small part of market, especially compared to Gamestop.

But all in all, nice sales for both consoles, good for MS to be up YoY. And I don't see need for Sony to make price cut yet since it seems to be selling well with just bundling games.

Wasn't there something like 12k sold on the first day or whatever? That's not a small part of the market. That's like potentially a good 10% or more of all XBone sales this month if they did say 20k total. Pretty big for one retailer and that was just for that deal.

Sony have no real need to reduce price in regards to selling better than MS absolutely, but they'll need to if they want to expand their audience and keep the product selling even better. For a top selling console it should be selling better but that launch price is holding them back and has been for several months now.
 

watdaeff4

Member
I know the PS4 is still winning NPD's, but the numbers still aren't massive. I think it's time for that price drop. PS2 was already $199 this point in its life. Granted the PS4 started out $100 more expensive, but I really feel the $400 price point simply isn't in the impulse range. For sales to really boom I think $299 is probably a better target. The PS4 has the mind share and demand, it just doesn't have the mass consumer friendly price. The Wii did start at $250 after all.

Think like a businessman and you'll see why.

It's game of profit, not units moved
 

watdaeff4

Member
Wasn't there something like 12k sold on the first day or whatever? That's not a small part of the market. That's like potentially a good 10% or more of all XBone sales this month if they did say 20k total. Pretty big for one retailer and that was just for that deal.

Sony have no real need to reduce price in regards to selling better than MS absolutely, but they'll need to if they want to expand their audience and keep the product selling even better. For a top selling console it should be selling better but that launch price is holding them back and has been for several months now.

You know that BB makes up about 10% market share right? So what you're saying further proves the point that the impact of the "deal" was overstated on here.

The PS4 deals were positioned well and frankly I'm surprised the PS4 didn't do a little better this month with all they were giving away across multiple and bigger retailers
 

Shenmue

Banned
You know that BB makes up about 10% market share right? So what you're saying further proves the point that the impact of the "deal" was overstated on here.

The PS4 deals were positioned well and frankly I'm surprised the PS4 didn't do a little better this month with all they were giving away across multiple and bigger retailers

Hmm i didn't think any of the PS4 deals were that particularly strong. Nothing worth running to the store for for fear of stock running out.
 

nib95

Banned
Think like a businessman and you'll see why.

It's game of profit, not units moved

I'd rather make less profit per unit and instead sell in larger quantities than the opposite. Increasing your install base at a more rapid rate garners additional leverage in other areas, with picking up exclusives, audience potential, marketing deals and everything else.
 

watdaeff4

Member
Hmm i didn't think any of the PS4 deals were that particularly strong.

Arkham Knight bundle plus another free game sometime Madden16? That's pretty strong in my book. Plus the Walmart deal mentioned earlier was very good.

Again if I didn't already have a PS4 I would have bought one this month.
 

watdaeff4

Member
I'd rather make less profit per unit and instead sell in larger quantities than the opposite. Increasing your install base at a more rapid rate garners additional leverage in other areas, with picking up exclusives, audience potential, marketing deals and everything else.

Do you know they would still make a profit per unit at $299? (the price you stated) I have a feeling it wouldn't. When PS2 was selling for $199 IIRC it was at a loss and in Sony's message to shareholders they have stated they are not taking that approach to console sales anymore.


Regarding picking up exclusives: XB1 while obviously getting outsold and will continue to get outsold, will likely continue to get almost all games that are 1) not funded to some degree by Sony or 2) not likely to sell well to the XB1 install base

Regarding Marketing Deals: THey are still paying for those, not as much as XB1 would have to, but Sony is still giving out money for this
 
You know that BB makes up about 10% market share right? So what you're saying further proves the point that the impact of the "deal" was overstated on here.

The PS4 deals were positioned well and frankly I'm surprised the PS4 didn't do a little better this month with all they were giving away across multiple and bigger retailers

We don't know how many they actually sold though. I just threw that number out there going off supposed 1st day sales. Could be much more, we have no idea. But like I said, that's was just based off one deal. I'm quite sure they would have sold other skus/bundles like Madden and Gears too, meaning that 10% share would be greater. That "small" part of the market meant MS were very close to Sony. Otherwise it would be a different story.
 

Massa

Member
I'd rather make less profit per unit and instead sell in larger quantities than the opposite. Increasing your install base at a more rapid rate garners additional leverage in other areas, with picking up exclusives, audience potential, marketing deals and everything else.

Exactly. For example Sony may have been profitable last holiday season with their terrible deals but they gave up on hundreds of thousands of people that are now buying games on Xbox, buying Live subscriptions and more for the next few years.
 

Buntachan

Banned
Think like a businessman and you'll see why.

It's game of profit, not units moved

I know the PS4 is still winning NPD's, but the numbers still aren't massive. I think it's time for that price drop. PS2 was already $199 this point in its life. Granted the PS4 started out $100 more expensive, but I really feel the $400 price point simply isn't in the impulse range. For sales to really boom I think $299 is probably a better target. The PS4 has the mind share and demand, it just doesn't have the mass consumer friendly price. The Wii did start at $250 after all.


I've seen the profit over volume comment more than a dozen times on GAF and I don't think people have been keeping track of Sony's strategy.

Kaz Hirai from 2014 - http://www.reuters.com/article/2014/05/26/us-sony-restructuring-idUSBREA4P05O20140526

Chief Executive Kazuo Hirai said on Monday that while Sony's flagship electronics division would put profit before sales volume as it tries to pull out of the red, games would be an exception as the company expands its reach in networks.

"We have to rigorously pursue install-base numbers," Hirai told a meeting with reporters at Sony's headquarters.

"The biggest driver for our network business will be the PlayStation 4," he said, adding that the network business, where sales jumped 70 percent in the year to March to 200 billion yen ($1.96 billion), would in turn be a key growth driver for the company as a whole.


I didn't see Kaz repeat this message yet in 2015, so I'm not sure if they're staying on course. But we can see in 2014 that Playstation was an exception to his go-for-profit mandate for the Sony divisions, and that moving volume was more important.


I do agree that bringing the price down soon is important. Delaying it to next year feels off as we're almost 2 years into the generation.
 

nib95

Banned
Is selling amazing by the standard hardcore consoles were suppose to be dead

But yeah... This is not the PS2 era, the console market is not really growing

There's no way to gauge that properly until the price point for the PS4 is remotely comparable. We're comparing the PS4's sales to consoles that were $199 (PS2) and $249 (Wii) respectively, this point in their life cycles. That's a massive price gulf comparative to the PS4 ($399).
 

watdaeff4

Member
Exactly. For example Sony may have been profitable last holiday season with their terrible deals but they gave up on hundreds of thousands of people that are now buying games on Xbox, buying Live subscriptions and more for the next few years.

Considering WW (which is what Sony is going to consider) and how much PS4 has sold and the profit they made from what they did sell............

I think Sony is very happy with the way things are, again, that is why they aren't cutting the price this year (I'm guessing since the price for the Star Wars bundles were officially announced and it's a November release)
 
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