JunkerWoland
Member
Regarding the difference between regional covers, most advertising pieces in the West (or at least North America) are chosen for the amount of information they try to convey, not so much whether they're particularly attractive or evocative.
Using the default, U.S. artwork for Automata, the cover wants you to know the game has 3D graphics, three playable characters that fight with bladed weapons against robot enemies in a fantastical setting, and that it's an action game. This all goes back to marketing theories, suggesting consumers can be hooked with a single piece of information. It's the reason most modern, U.S. movie posters feature character pyramids of all the main actors: a person might not care about the story or the main character, but might watch a film because it has one of their favorite performers. Relatedly, such notions are also likely why the U.S. cover for Final Fantasy XV features the car, because even people who don't care about the franchise might like controlling the vehicle.
Alternatively, the Japanese cover for Automata isn't clear enough for most Western marketing departments. They worry a consumer with no knowledge of the product will only see a cartoon of a woman holding a dead boy and won't even bother to look at the back of the case.
Using the default, U.S. artwork for Automata, the cover wants you to know the game has 3D graphics, three playable characters that fight with bladed weapons against robot enemies in a fantastical setting, and that it's an action game. This all goes back to marketing theories, suggesting consumers can be hooked with a single piece of information. It's the reason most modern, U.S. movie posters feature character pyramids of all the main actors: a person might not care about the story or the main character, but might watch a film because it has one of their favorite performers. Relatedly, such notions are also likely why the U.S. cover for Final Fantasy XV features the car, because even people who don't care about the franchise might like controlling the vehicle.
Alternatively, the Japanese cover for Automata isn't clear enough for most Western marketing departments. They worry a consumer with no knowledge of the product will only see a cartoon of a woman holding a dead boy and won't even bother to look at the back of the case.
