So its okay to Microsoft to make COD exclusive rather than multiplatform?
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Microsoft / Activision deal prevented to protect innovation and choice in cloud gaming
- Thread starter bitbydeath
- Start date
- News
The last 24 hours alone should be more than enough for all of the regulators to block this deal. The nice holistic guy image is melting faster than the guy who opened the Ark in the first Indiana Jones movie. Seriously, how many degrees of rotation does it take to go from making gaming accessible to millions or billions of people, down to 5000. 180 degrees? 360? 720? Even the Exorcist girl in full possession mode would be impressed.But I though this was to reach billions of gamers on smart devices that need cloud to play Game Pass?
So now it's only 5,000?
Constant streams of bullshit.
Topher
Gold Member
When has exclusivity ever not been "okay"?
Luigi Mario
Member
I find it interesting that since the announcement yesterday, there already seems to be a “new” talking point taking form on Twitter, YouTube and forums. Which is that the ABK acquisition was never all so beneficial for the core Xbox audience and that Microsoft should have gone for smaller studio acquisitions like Asobo and Certain Affinity or struck a deal with Square Enix to get Crystal Dynamics and Eidos + their IP’s instead of wasting over a year on this.
I think someone with a Fallout avatar (maybe
CatLady
) on here already suggested something like this multiple times.
I think someone with a Fallout avatar (maybe
CatLady
) on here already suggested something like this multiple times.
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Lord Malachite
Member
The problem I have with this is that it's apples to oranges. PlayStation may be the market leader over Xbox by a significant margin, but Microsoft could buy and sell Sony many times over.
If PlayStation falters, Sony will be fighting for its existence. Microsoft could absorb writing off the entire Xbox division today and while their ledger would bleed red ink temporarily they'd be fine overall.
Xbox has $70 billion burning a hole in its pocket. If they decide to spend some of it moneyhatting some games, so be it. Or maybe they could do what Sony has been doing lateky and providing financial and manpower support to get a game designed to be console exclusive. I don't have any problem with Xbox pursuing such strategies, that's fair.
DeepEnigma
Gold Member
Seems to me that they're desperate... almost like a loss leading sub service levels of desperate once big hitters land and day 1 can't be walked back. Cannibalization and all that dried gravy.
Sleepwalker
Member
But I though this was to reach billions of gamers on smart devices that need cloud to play Game Pass?
So now it's only 5,000?
Constant streams of bullshit.
Nadella October 25th, 2022: "over 20 million users have used xcloud to stream games."
Brad Smith April 26th, 2023: "Our xcloud capacity for the uk is only 5,000 users"
jm89
Member
They did. They blocked the deal and a government spokesmen called Microsoft out. Nothing more needed really.
Only person that is weak is brad smith with all his crying.
Setsuna Mudou
Member
I got you man, fixed it for you. Stay strong
TheRedRiders
Member
Look weak? they literally blocked one of the biggest acquisitions in business history.
They're offering it multiplatform as a condition to its approval, but why it is bad being multiplatform instead of exclusive?
Thirty7ven
Banned
If MS goes out there and pays ABK for COD exclusivity what can you say?
Or are you asking me if MS owns COD and makes it exclusive? Well that’s what I expect anyway. But I’m against that type of industry consolidation, if that’s the following question.
Topher
Gold Member
Console exclusivity isn't a condition for approval. That was thrown out. Being multiplatform isn't "bad". Not sure what point you are trying to make here.
Sleepwalker
Member
Another gem:
https://news.xbox.com/en-us/2021/06/10/ ... microsoft/
Phil Spencer said:
As a company, Microsoft's all-in on gaming. We believe we can play a leading role in democratizing gaming and defining that future of interactive entertainment, quite frankly, at scale. There are really three, I think, areas or key areas where we believe we have incredible competitive advantage. First is our leadership in cloud computing; second, the resources we have to build out the subscription value with Xbox Game Pass; and third is our overall focus on empowering creators. I'm really excited about the opportunity in gaming.
So the first key area is now no longer key and inconsequential. Sure then.
https://news.xbox.com/en-us/2021/06/10/ ... microsoft/
Phil Spencer said:
As a company, Microsoft's all-in on gaming. We believe we can play a leading role in democratizing gaming and defining that future of interactive entertainment, quite frankly, at scale. There are really three, I think, areas or key areas where we believe we have incredible competitive advantage. First is our leadership in cloud computing; second, the resources we have to build out the subscription value with Xbox Game Pass; and third is our overall focus on empowering creators. I'm really excited about the opportunity in gaming.
So the first key area is now no longer key and inconsequential. Sure then.
FullMetalx117
Member
I don’t really care for nor fear gay protagonist/woke or whatever. But, yes, absolutely Microsoft wants to turn it into a manufacturing “conveyor belt” systemic/standardized process. That’s how’d they maximize efficiencies, essentially “commoditize” the product, maximize profit. And as a byproduct, the monolith will exert cultural influence, whatever those views/stances are because they’ll be so big/in control. They could happen to be stances I completely align with. I still wouldn’t want the monolith exerting it tho, I want diversity in game development
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DeepEnigma
Gold Member
MS themselves have been overstating the "Power of the Cloud," even used it as ammo to reach BILLIONS OF GAMERS for this merger
Nobody forgets that shit. Execs and shills stay trying to memory hole what was only a few months ago.
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Jerm411
Member
But but…when everyone plays, we all win….or what ever he said lol.
Humdinger
Gold Member
lol. Ok, then. He did end up getting a ban, I see. Not sure what the trigger was.
IlGialloMondadori
Member
Smith's whining bullshit made the leader of the country make a statement telling him to basically fuck off, so they did what they had to.
dotnotbot
Member
Uhm, that's not how it works
Thirty7ven
Banned
Some sort of collective memory loss going around.
Vroadstar
Member
Dr_Ifto
Member
This should have been their approach and would have cleared nicely. It would also be kind of like how Sony did, with the Asobo purchase since they have been working with MS with their games.
Sleepwalker
Member
Only a couple weeks at least, he's usually a level headed guy and good poster idk what the meltdown was about. Hope he's ok.So he ended up getting banned. Oh well, he asked for it
Ronin_7
Member
The UK has blocked the deal.
It's done, CMA rarely backs down, the UK Left Euro under Extreme pressure, they're not afraid of a shitty ass company I can assure you.
Bragr
Banned
There is nothing to indicate anything like this. Studios developing in their own way is good for development and good for Xbox. This is not how the game industry works.
The point is that CMA is promoting the opposite arguments of what Microsoft was offering that would be conditional to pass over competition concerns and decided to pull out an irrational one over cloud while explicitly ignoring the agreements they made to smaller streaming companies to the entire catalog, that enough would propell any company from zero.
John Wick
Member
This is such a dishonest take it's unbelievable. MS are a trillion dollar company. They've been in the console business 20 years. More than enough time along with their vast wealth to build their own studios and IP.
No one is stopping them buying studios(which they have been). Also Sony would take years to close the cloud infrastructure gap and is probably out of the question.
Clearly you can't see reason. MS would dominate and monopolise cloud gaming by having the platform, infrastructure, games and the service.
Mr Moose
Member
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DeepEnigma
Gold Member
Topher
Gold Member
The CMA said they did not believe those remedies to be sufficient. It is what it is.
DeepEnigma
Gold Member
Zheph
Member
ASOBO french studio making a plague tale or fly sim
TEAM Asobi japanese studio making Astro
I reckon thats the issue
edit: you edited filthy scoundrel!
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Therefore can be considered irrational, small players were offered the biggest IPs, and now they will remain small
Bernoulli
M2 slut
and microsoft didn't provide any remedies , they went instead with the PR stunt about 10 years deal and 150 million players
DeepEnigma
Gold Member
Activision is free to offer them those games, and going by their filings to the CMA, they already admitted they were all in on the cloud future without MS owning them. So there's that.
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Bernoulli
M2 slut
nothing is stopping activision doing deals with them
and most PR deals were with with cloud providers that already had acces to COD
Thirty7ven
Banned
DenchDeckard
Moderated wildly
Oh shit, let's get some more conspiracy theories! These are great lol
TheGodfather07
Member
It's so good to finally see Microsofts bullshit catch up to them and yet, they're still trying to worm their way out! I hope the EU follow suit and shut their asses up. Threatening and attacking an entire country? Fucking really Microsoft?
Cloud doesn't matter now even though Microsoft have been telling us for years they want to reach billions of gamers on every device through the cloud and Sony and Nintendo ain't even their competition! I have never seen such levels of hypocrisy in my life. This is the REAL Microsoft people. Now we know why xbox is in the state it is. Look at the behaviour of Upper management. Now it makes sense why it's been so bad for so long.
Cloud doesn't matter now even though Microsoft have been telling us for years they want to reach billions of gamers on every device through the cloud and Sony and Nintendo ain't even their competition! I have never seen such levels of hypocrisy in my life. This is the REAL Microsoft people. Now we know why xbox is in the state it is. Look at the behaviour of Upper management. Now it makes sense why it's been so bad for so long.
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Captain Toad
Banned
So, by your logic, Nintendo already has a monopoly. Because they're doing their "own thing" which, apparently, is a different thing than Xbox and PlayStation.
Before Xbox came around and started mimicking Sony all consoles used to be quite different from each other. Were those all different monopolies?
Topher
Gold Member
CMA provided their rationality in a 400+ page document. Obviously you just don't agree with it. That's fine.
Bitmap Frogs
Mr. Community
I wonder what’s the plan now that becoming Netflix by way of absorbing publishers is no longer in the cards.
If there is no path forward for profitability the might have to can it. Terrifying thought.
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JTCx
Member
DeepEnigma
Gold Member
Yep. The mask has slipped.
Bragr
Banned
Absolutely no one, on here, within the industry, within the cloud holders, has ever feared Xbox taking over the cloud. They are leading with xCloud but are nowhere near any sort of monopoly, even if they got this merger through there is no issue for other publishers to build a robust cloud infrastructure.
But now, every armchair analyst is gonna pretend this is a thing.
It's especially funny that some people are arguing that the cloud is a huge problem that must be stopped, even if they haven't thought about a cloud in about 3 years. They are even looking for Phil Spencer's quotes about the cloud.
You guys are unreal lol.
DrFigs
Member
I'm not saying it did or did not happen. But if did happen, why would it be a bad thing? If these companies are going to have a branch in multiple countries, isn't it natural for the regulatory bodies to cooperate. Just financially it makes sense and saves a ton of money on lawyers and research, etc.
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