Dory16
Banned
Have to disagree. The minecraft path tracing demo is the most impressive thing we have seen as well as the hellblade 2 trailer. I’d put the UE5 thing just after.
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As a Sony fan I can safely say Xbox have handled the marketing for this Gen so much better thus far.
- Thread starter DonJorginho
- Start date
- Social Opinion
I think the UE5 thing wasn't that impressive, thing is, that it's just a tech demo. And it looked really lifeless, not even a single NPC. :/ meh.
Kumomeme
Member
well i can understand the sony reason for being silence
unlike xbox one, the ps4 still have life left..they still had big exclusives that gonna release before ps5 launch like ffviir, got and tlou2...certain ps5 information could affect those game sales and surely the marketing department want to make last push for ps4 sales as much as they can before they shifting all attention once ps5 is launch at end of year
for ms, they eager to start over, ready to kick start new generation since there nothing much 'left' they can do for xbox one while, ps4 is still selling like hotcake out there
unlike xbox one, the ps4 still have life left..they still had big exclusives that gonna release before ps5 launch like ffviir, got and tlou2...certain ps5 information could affect those game sales and surely the marketing department want to make last push for ps4 sales as much as they can before they shifting all attention once ps5 is launch at end of year
for ms, they eager to start over, ready to kick start new generation since there nothing much 'left' they can do for xbox one while, ps4 is still selling like hotcake out there
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HerjansEagleFeeder
Member
Don't know what's more disgusting. The people partaking in this, or the store owners allowing this to take place.
D
Deleted member 775630
Unconfirmed Member
Microsoft was on a roll until the last few weeks. We'll see if they can pick it up. They'll basically need to come with something very strong to do better than Sony's PS5 event
Dory16
Banned
You wonder if preorders didn’t exist back then. Or the internet.
sephiroth7x
Member
I really don't feel as if Sony have messed anything up and I also don't believe MS have done anything incredible either. In context, Sony are a system reveal behind MS in terms of information given out. All the specs are out, it is just how the console looks as we have seen games and the Epic Unreal Engine reveal was fantastic.
Sony already have a 100M+ base of PS4 owners to slowly and delicately drip feed information to.
As for the pushing back of the reveal, I don't think it was done for selfish reasons at all. It was done to show that some things in this life are more important than games and Sony understand that. You can call it a marketing ploy if you want, but if they did the stream on the day they planned to, no doubt people would have been criticising THAT decision as well.
Sony already have a 100M+ base of PS4 owners to slowly and delicately drip feed information to.
As for the pushing back of the reveal, I don't think it was done for selfish reasons at all. It was done to show that some things in this life are more important than games and Sony understand that. You can call it a marketing ploy if you want, but if they did the stream on the day they planned to, no doubt people would have been criticising THAT decision as well.
tassletine
Member
I disagree. The way Sony are playing it makes me intrigued. Xbox just seems like a standard upgrade to me, I have no interest in that machine at all.
chemical boy
Member
I have been saying it for a while, the new Sony by JR is a disaster and PS5 is going to fail. Time to time. Nintendo and Microsoft are going to take away a large market share. Nothing related to PS5 is going well. The sprig will come as soon as Uncharted and God of War are announced on PC.
turtlepowa
Banned
What makes you think PS5 isn't just another upgrade as well? Just as Ps2-4 were? The magic SSD or what? I don't expect more than a faster PS4 with better loading times.
GeorgPrime
Banned
And their game showcase can run on ps4 top
DonkeyKong
Member
Sony always seem to do well with their PR, however MS are doing a lot right this time, much better than the One launch, they just need to back it up with some impressive 1st Party reveals.
Shin
Banned
Delusional, post and person and factually incorrect.
Both sides have a strategy in place, as fans we prefer the continuous flow of information (which both sides have catered to).
Their take is slightly different, one is more informative while the other lacks transparency, whether the situation world wide is to be blamed or whether this is the strategy I'm unsure.
gamerforever
Banned
Sony have played it well - let the opposition fall on their sword and release small bits of news to build anticipation. People get put off the ‘too keen’ mentality that Microsoft are displaying. In a way they have to, but at times its been a bit embarrassing, especially the tweets.
ricardo_sousa11
Member
I think its quite the opposite, no one I know IRL is talking about XBX or even care for it, Microsofts marketing has been a mess since the 360 which was pretty stellar.
tassletine
Member
The marketing makes me think that. Whether or not they can deliver anything is another matter.
Dr.Morris79
Member
Sorry, what?
And that has to do with gaming? How?
I didnt dont stop gaming because someone in my town centre got stabbed for no reason last week, did you?
These two things have got absolutely fucking nothing in relation to each other. Stop talking bollocks.
The Hamburglar
Banned
Op completely clueless. Sony is still fully supporting their current console with two mor big exclusives, this is all the marketing they need. It’s basically saying buy a new console and you will continue to see games like this.
where are Xbox games this year? When was the last time they released a big aaa exclusive?Gears5?
That aside both consoles have been drip feeding and promoting - series x had had that’s shit show of games and mixed messages saying the do and don’t believe in generations. They’ve also had Phil tell The community they just don’t understand the powaaa.
if anyone is fucking it up, it’s Xbox.
where are Xbox games this year? When was the last time they released a big aaa exclusive?Gears5?
That aside both consoles have been drip feeding and promoting - series x had had that’s shit show of games and mixed messages saying the do and don’t believe in generations. They’ve also had Phil tell The community they just don’t understand the powaaa.
if anyone is fucking it up, it’s Xbox.
shubik
Member
As someone who works in marketing, I have to fundamentally disagree. Sony is well aware of its own standing and position. Every single piece of information is being treated as the holy grail by the press and fans. They have a plan and they execute it with precision. They don´t need to come out and release everything at once.
You being pissed off is irrelevant for Sony. People will still buy the system, TLOU2 will still sell like hotcakes and the next reveal will still produce an incredible amount of media reactions and fan love.
Sonys' marketing strategy is superb so far. At least from my point of view as someone who is doing this kind of work for a living. And the decision to pull the event next week was 100% right. There is a time and place for this kind of thing but currently, there are bigger things to worry about. Grow up people
shubik
Member
We are talking about one of the biggest markets for Sony currently sinking in anarchy and violence. Retail stores are being destroyed and you want SONY to go out next week and act like all is great and now have a look at our new games? Come on. This is a bad look. It was the right choice to postpone it.
Manji Uzuki
Member
I personally dislike how both are handling the reveal of their systems.
I don't like how they are just teasing and dropping very small bits of information. I would prefer a big event with lots of announcements and explanations. But that's my preference as a gamer, from a marketing point of view this is probably working well for them as they are getting lot of attention by the press continuously by doing this.
I understand that MS is in the need to show something because there is nothing really big going on for Xbox One this year and also they are trying hard to attract customers with all the enhanced on XSX thing. However the showcase of games we had was very very poor. I'm sure they will do a better event later but as a first revel of games it sucked big time.
In the other hand Sony has a strong year for PS4 with things like FFVII Remake, Last of Us 2 and Ghost of Tsushima and PS4 sales are still going strong so I guess they didn't want to distract the audience with the next system reveal. Now seems like the time to reveal is coming, and this delay sucks but I understand it with everything going on in the US. You probably don't want to do a big announcement when one of your big markets will be focused on other things. It's annoying but hopefully we are talking about one week delay so it's not the end of the world
I don't like how they are just teasing and dropping very small bits of information. I would prefer a big event with lots of announcements and explanations. But that's my preference as a gamer, from a marketing point of view this is probably working well for them as they are getting lot of attention by the press continuously by doing this.
I understand that MS is in the need to show something because there is nothing really big going on for Xbox One this year and also they are trying hard to attract customers with all the enhanced on XSX thing. However the showcase of games we had was very very poor. I'm sure they will do a better event later but as a first revel of games it sucked big time.
In the other hand Sony has a strong year for PS4 with things like FFVII Remake, Last of Us 2 and Ghost of Tsushima and PS4 sales are still going strong so I guess they didn't want to distract the audience with the next system reveal. Now seems like the time to reveal is coming, and this delay sucks but I understand it with everything going on in the US. You probably don't want to do a big announcement when one of your big markets will be focused on other things. It's annoying but hopefully we are talking about one week delay so it's not the end of the world
Kokoloko85
Member
Lol really?
My mum came visited us the other day. She told me and my brother o the Playstation 5 is coming out soon no?
My brother mentioned an xbox X series 360, part 4 and she was like whats that??
I think people are waiting on PS5 like hot cakes... the mainstream, non fans don't even know xbox exists lol
My mum came visited us the other day. She told me and my brother o the Playstation 5 is coming out soon no?
My brother mentioned an xbox X series 360, part 4 and she was like whats that??
I think people are waiting on PS5 like hot cakes... the mainstream, non fans don't even know xbox exists lol
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SCB3
Member
I feel like XBox and Playstation are not really competitors anymore, Xbox seems to be focusing on both the Past and the future with Subscriptions and power on iterative consoles, whereas Sony are still in the mentality of our games are here and only here, almost stuck in the 90's and 2000's way of thinking in a way.
Still excited for both and I will be buying both
Still excited for both and I will be buying both
Alexios
Cores, shaders and BIOS oh my!
Can you buy the new systems and games? No. If you could, based on all you've seen so far alone, rather than your hopes and dreams, would you? No, you've seen literally nothing about what either offers in practice. So what's the point of declaring a winner for that literal nothing, lol.
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jimbojim
Banned
Believing in console generations isn't "stuck in 90's and 2000'. Glad that still exists and i hope it will beat sub model.
jimbojim
Banned
Yep, with this type of strategy Sony really made bigger impact on social media than MS with their barking
SuperLupeRap
Banned
Having more social media likes on your IG/Twitter account than on an account that has less followers doesn't really mean that much if you ask me.
Also the road to PS5 has a record amount of dislikes VS likes ratio which means that maybe they need to be be doing something differently?
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cormack12
Gold Member
I don't think their strategy is unviable. Microsoft has had to come swinging but I do think there is a balance between cockteasing and actually showing shit. Sony have a lot of goodwill and they have two heavy hitters ready to go on sale but they can lose a lot of goodwill in the meantime. I'm sure we can all agree parking the event a couple of days in light of the events in the US isn't a big deal just a frustration, but there are other things here as well.
Where's the teardown? It's been almost three months since Cerny said they can't wait to show us the cooling solution and it will impress us.
Why show the controller, and not the box? Especially when the controller colour scheme is ugly (in my opinion) but has a mixed review online
We can appreciate delays or rejigging events but there is absolutely nothing from them. It won't matter long term to sales, but when PR/Marketing can hustle to tweet like whoring messages of support, it would be nice to communicate to the actual fans
Where's the teardown? It's been almost three months since Cerny said they can't wait to show us the cooling solution and it will impress us.
Why show the controller, and not the box? Especially when the controller colour scheme is ugly (in my opinion) but has a mixed review online
We can appreciate delays or rejigging events but there is absolutely nothing from them. It won't matter long term to sales, but when PR/Marketing can hustle to tweet like whoring messages of support, it would be nice to communicate to the actual fans
Geki-D
Banned
lol They really haven't. MS blew their load way too early and it's not on people's minds anymore. Sony have been building hype and keeping the fire stoked with little bits of info here and there till the hype is at its boiling point and they drop the games. It's quite clear by the the reactions you see everywhere, people want to know when Sony will show the PS5, the games, what have Sony got up their sleeves?
thelastword
Banned
How are we judging this, by over-inflated hype, FUD, Discords or by results and genuine reaction to Sony's press pieces and info slots? If it's the latter, where millions show they are moved by what Sony is doing, then Sony is winning here by miles....Miles....
turtlepowa
Banned
Actually the only thing MS has shown more than Sony is the casing. They will also have a show with lots of games and maybe the Lockhart.
DonJorginho
Banned
So people can't have an opinion because of things going on in the world?
I never said the postponement was wrong, I support it.
And did I mention TLOU2? Is TLOU2 part of PS5 marketing? No to both.
In some ways they have done things well, but that isn't due to some marketing masterclass, that's down to them being overly confident, which can work well but they're lucky they're who they are otherwise things wouldn't be anyway near as smooth sailing.
Geki-D
Banned
They showed the console itself and the specs crazy early and dropped them as a surprise without any hype build up. All of that initial hype around the reveal is now long forgotten. They also had a game showcase that was so poorly received they actually had to apologize for it. This not how you build hype and do good marketing.
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There is also the other side jerkying people around by showing nothing but logo's and controllers because you have to prove your better than Andrew house. I much prefer the the old Sony way where I had actual information way before summer of the launch year. The teasing just gets tiresome after a while.
Oddvintagechap
Member
you must be thirsty af for Sony news, cause youre seeing things. What has MS revealed? They been talking alot about nothing. All the games theyve shown dont have me anymore excited than TLoU2 or GhostOT.
What you wnat Sony to show a bunch of current gen games for PS5, then say be excited.
What you wnat Sony to show a bunch of current gen games for PS5, then say be excited.
Geki-D
Banned
And yet Sony are building way more hype and occupying way more mind space thanks to this. They were meant to reveal the games this week and it's been pushed back to probably next week. Normally if E3 was going on they'd have unveiled this stuff at E3 which takes place... In mid June! They are literally no later than if E3 was happening.
Portugeezer
Member
I used to think so to, but then when I think about what the purpose of marketing is: it seems as though Sony is generating more anticipation with less marketing bullet points being shoved down our throats.
Obviously the PS brand itself is bigger, but I don't think much would have changed if Sony took the MS approach and showed us a PS5 console last year and the old us so much early in the year. In fact, it probably would begin to deflate over time...
That said, as a gamer I prefer to know as much as possible, so I am happy with the MS approach. But all the praise we gave MS for their approach and Sony still shits on them with barely any effort.
Obviously the PS brand itself is bigger, but I don't think much would have changed if Sony took the MS approach and showed us a PS5 console last year and the old us so much early in the year. In fact, it probably would begin to deflate over time...
That said, as a gamer I prefer to know as much as possible, so I am happy with the MS approach. But all the praise we gave MS for their approach and Sony still shits on them with barely any effort.
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turtlepowa
Banned
The only thing we don't know about Sonys console is the casing, a piece of plastic. It's about the games, and Microft will present them even after Sony. In the end it doesn't matter that much. Core gamer already know what console they are buying, no matter what and casuals will go by price.
phil_t98
#SonyToo
I think the UE demo was realy good, the only disappointing thing about it was the res and FPS. Other than that it looked impressive, i cant seem games looking like that this gen though. If people are expecting graphics looking that good i think people will be disappointed
They have more mind space because of the juggernaut house built they could show nothing until 2 weeks before the ps5 launch and still have hype sell out and get 70% market share. This is a CEO trying to prove is the man. Sony won this generation before it started and there was nothing Microsoft could do to stop it. Why do you think Nintendo retreated to hand held-mobile space? Sony is unbeatable right now in the home console market.
Geki-D
Banned
And by not instantly revealing the plastic they managed to keep gamer's & the media's attention by having them wonder what said plastic would look like. It's the sheer genius of their marketing. The worst thing they should have done is cold drop it without any fanfare, like MS did.
They are but Sony are also winning on that front because MS have taken the disastrous position that they won't be making next gen exclusive games, and Sony are already known for dominating with their first party support. You look at the showcase MS did and no one was impressed, then Epic just ran a UE5 tech demo on PS5 and everyone was blown away, it was the talk of the town.
Actually brand recognition plays a massive role and here Sony also as the advantage.
That does matter the goals were to show off the engine and to end the narrative the series x was the most powerful console and promote the narrative only SSD counts. It worked and sweeney got a little revenge on Microsoft on top of it. Microsoft got dreamcasted the headlines were the demo could not be done on the series x and that ended the small chance of Microsoft getting back some market share. Sweeney is still on Twitter rubbing it in peoples faces lol he loves playing the heel.
phil_t98
#SonyToo
But nowhere did they say it couldn’t be done on Series x
SleepDoctor
Banned
Microsoft has definitely turned things around as they should have. But they also have a ways to go.
Sony has disappointed with their lack of information and postponing every chance they get. People talking about the reason being tlou 2 and GoT but we got an event in February for the Ps4 and tlou which was their biggest game last gen released in June iirc. So that excuse isn't valid.
All we've gotten so far has been anonymous hearsay, a logo, and a controller. It seems something is off with all the restructuring. Only guy I trust there right now is Hulst.
Sony has disappointed with their lack of information and postponing every chance they get. People talking about the reason being tlou 2 and GoT but we got an event in February for the Ps4 and tlou which was their biggest game last gen released in June iirc. So that excuse isn't valid.
All we've gotten so far has been anonymous hearsay, a logo, and a controller. It seems something is off with all the restructuring. Only guy I trust there right now is Hulst.
TigerKnee
Member
It's 2020 and people are still using "M$"?
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