One E3 I was in a session Nintendo hosted for analysts and business types, Reggie, Miyamoto and Iwata were there. Pretty much as you would expect except one guy tried to ask his question in Japanese and none of the Nintendo crew had a clue what he was saying so he had to ask it in English and have it translated like everyone else. The cringe factor was extremely high. Afterwards I get into the lift outside and Iwata is in there, just hanging out like any normal suit. A few others get in and two of them had come from the same event, both American, they don't see Iwata as the lift is a bit packed and the guy wasn't the tallest. They stand there mouthing off about the session, saying "uhhh what Nintendo really needs to do...." and "I can't believe they said this....didn't say that" the works. As the lift approaches the ground floor, these guys notice the rest of the lift is deathly quiet, we're all grinning at them then at Iwata who is grinning from ear to ear. Finally they turn around and see Iwata, who just nods at them still smiling like crazy. Leaves the lift like the absolute god damn boss legend that great man was, and always will be in my memory.