Tiago Rodrigues
Member
lmao. PS5 has sold over 1M in Spain alone...which is a smaller market than France.
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PlayStation 5 share in France vs Xbox reaches 93% vs 7%
- Thread starter Ronin_7
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If you have nothing to add to this topic why even write this pressed comment?
MasterCornholio
Member
Probably because Microsoft failed to destroy the PS5 when it came to specs. Which means the differences are not large enough that most would care about them.
Thirty7ven
Banned
On the Defining Duke Cog and Matty pretty much shrugged it off, repeated the message that Xbox console sales don’t matter that much while contradicting themselves by hyping the moment COD is bundled with Xbox and Gamepass as the turning point.
Xbox pundits at large continue to be broken records that are constantly spreading false positivity and rarely if ever have anything too critical about Xbox management or whatever.
“The Dukes” for example have no problem telling us they are worried about PlayStation’s future, but Xbox? Everything is always fine. Well… Redfall was a bit too much but that was it.
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chromatic9
Member
Europe is the other half of the western market roughly. So saying who cares about France, UK Spain Germany miss the point that when you add them all up it's roughly on par with the US.
I mean we could say who cares about such and such state in the US, who cares about Colorado, Florida, add them up it's a huge market like Europe. People still have a blind spot comparing the US which pretty much a continent divided into states and pointing and laughing at Sweden with 10 million people
MS had their foot in the door in Europe with the 360 but then backed away.
I mean we could say who cares about such and such state in the US, who cares about Colorado, Florida, add them up it's a huge market like Europe. People still have a blind spot comparing the US which pretty much a continent divided into states and pointing and laughing at Sweden with 10 million people
MS had their foot in the door in Europe with the 360 but then backed away.
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PanzerCute
Member
You can find Series X for less than 400e already, that does not help.
Many reasons can explain this collapse here.
Brand visibility
- On every stores where you can buy games, there are HUGE Playstation and Switch spaces, the Xbox ones are very tiny and just have a few games available. I know we are in the digital era, but still, that gives mainstream customers the impression that Xbox has nothing to offer.
- Digital marketing is weaker than AA publishers. I am exposed to every ads from small publishers to the big ones, flooded by Nintendo and PS marketing, I almost never see anything Xbox related.
Games:
Yes. To get traction you need huge and beloved IPs, especially at a time where sequels are so proeminent. Where are MS ips? They fucked up the biggest one with Halo and what should have been their star product became a meme before it even launched. The other ones are either dead, dormant or no one cares here as they are too US-friendly (Gears of War is (was) cool, but it also embodies every cliché we French have for Americans)
And also we do love japanese games here and after many years of japanese games not releasing on Xbox, people just made a logical conclusion (the remaster of Batten Kaitos on switch was the top selling game here in its week of release. Imagine the big names..)
Microsoft:
Xbox is a Microsoft product, and I can't say they have a great image here. Maybe Im exxagerating this point, but Ive been working in tech for 10 years and this really feels like it.
Console name:
Xbox One, Xbox One X, Xbox Series X, Xbox Series S: we stopped that debate long ago but what a terrible naming. I have seen stores where they add à sticker on Series games boxe to say "onky works on Series X". Yes it was in the country side where no one gives a shit, but that says a LOT about the sheer stupidity of this naming decision.
I think these are the main ones. But most important is brand visibilty and recognition, I even had a colleague once telling me "I didnt know xbox was still a thing"
7th biggest gaming market in the world, close to the size of German and UK market.
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Bernoulli
M2 slut
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adamsapple
Or is it just one of Phil's balls in my throat?
well same goes foradamsapple except adam is banned on every other forum ^^
No, just the one all the iconic rejects set up
MasterCornholio
Member
Gamepass
Shane89
Member
The plan was buying all possible studios/publisher. And guess what? They failed
Phil Spencer Says Team Xbox Have a “Plan” to “Win” the Next Generation - ThisGenGaming
Following on from his one on one interview with IGN’s Ryan McCaffrey, Phil Spencer has now been a guest on IGN show Next-Gen Console Watch 2020. This is IGN’s show where they break down all the PlayStation 5 and Xbox Series X news and rumours. The video is just under 30 minutes long so it’s...thisgengaming.com
Whatever plan Phil had did not work. I wonder what's Microsoft's / Xbox's management thinking right now and what plans they will implement next.
PanzerCute
Member
Yeah that was great! Marketing during 360 was actually amazing.
StealthGoblin
Banned
That's the attitude that got Microsoft in this mess.
The problem is that all the numbers we have in Europe show that the Xbox is cratering and in its largest markets they are down MOM or YOY while it's nearest competitor are consistently posting double or triple digit growth on already strong numbers.
AyraSutoraifu
Member
Brand.
Xbox is a terrible name, so 2000-ish. XBAKS, IKsboKs… ugh. Series X|S, One X, One S, whatever… Just terrible naming. The color green, nah, the entire corporate identity is something i will never like.
At some point you just have to accept it's not working anymore, not to an extend they wish. Wonder what will happen when the sales are still very poor after the holidays.
Edit: basically what PanzerCute said.
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Ar¢tos
Member
He'll buy 2 more Xboxes so the ratio is 6:1 in his home and that will fully compensate the difference from the European tiny countries!
Thirty7ven
Banned
GHG
Member
I'm not sure Xbox's sent (or is it "loaned"? ) to grifters count as sales.
Bernoulli
M2 slut
It is black friday since last week
Lysandros
Member
Tiago Rodrigues
Member
I know that. I meant that usually more consoles are sold in Europe in December and not November.
SkylineRKR
Member
Its a wash in all of mainland Europe. And it always was, but the difference now is bigger while I would say the Series was a better offering than the X1 and also released on time. So this is rather weird and GP certainly doesn't help at all.
Woopah
Member
Playstation has much stronger history and brand and marketing, plus enticing games.
Last year PS5 outsold Xbox Series in France because its the main platform for the two biggest games of the year (FIFA and COD) and there were 3 PS exclusives in the top 20.
Switch is far more competitive and outsold PS5 in France last year as its the main platform for Minecraft and there were 9 Switch exclusives in the top 20 (and thats without Nintendo sharing digital).
Basically Xbox needs enough unique selling points to overcome 30 years of established PlayStation strength.
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Bernoulli
M2 slut
It depends, they have the PS5 at 429 disc so many are buying the gifts now
What is shocking is no one is touching the XSX, there is a bundle with Diablo 4 and free MW3 at 450 euro but only 7 consoles and none of them moved in 5 days
SmokedMeat
Gamer™
The console market is contracting.
There’s no longer room for three players to be successful.
There’s no longer room for three players to be successful.
SkyHighTrees
Member
Don't say it out loud or dat boy Virgil might pop up talking bout how that really ain't nothing
SoraNoKuni
Member
They applied the great local french tactics, same applied in the Maginot line.
Thirty7ven
Banned
It’s like you’re choosing to downplay the size of the adult elephant in the room to tell us how what we should really be looking at is how the things nobody notices is what actually crashing the fung shui.
MasterCornholio
Member
I'm not sure if that's true. Just because Xbox is shrinking doesn't mean the console market is contracting.
64bitmodels
Reverse groomer.
never was, if you look at the history
Guilty_AI
Member
Thats just what those baguette eaters want you to believe
64bitmodels
Reverse groomer.
It's not contracting. The majority of the 360 audience just went towards Playstation.
Go_Ly_Dow
Member
You'd have to think in these European countries and in Asia where PS has gobbled up around 90% of the market share or more that Xbox is operating at a loss for those specific countries to even have a presence. In terms of marketing, distribution, service support etc...
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systemr123
Member
There are literally 0 reasons to own an Xbox over a ps5 or switch, so it’s easy to see why Xbox is going the way of being pretty bad in sales compared to the competition in Europe to being completely obsolete.
StealthGoblin
Banned
I understand all those reasons. I just didn't see it getting this bad.
I thought Sony's 25m target was a moonshot but it's not looking that way now.
KungFucius
King Snowflake
France has roughly the same population of TX + CA or roughly 20% of the US. If console sales are really that low then why? Is it cultural or do most of them game on PCs and/or phones?
I have a nice PC, I would never really consider an Xbox except maybe to have a Gamepass rig for the kids instead of maintaining a second PC. They probably should include Gamepass numbers in these things. If that is MS's priority, why would they care if you access it via PC or Xbox? Other than the fact that they don't have to sell you loss leading HW if you play on PC, but get 0% chance of licensing revenue for bought games.
HeisenbergFX4
Gold Member
Out Black Friday shopping to finish Christmas and 3 stores in Indiana so far are sold out of PS5s and I see stacks of Series Xs
Bojji
Member
Those "tiny markets" combine to a massive market, one of the most important ones. You have America, Asia and Europe.
In Asia Xbox is non existent, in Europe it's almost non existent and in America it's in the third place...
MisterXDTV
Member
Only ONE console brand is contracting....
Physiognomonics
Member
I am not surprised. XSS + PC Gamepass strategy are the main reasons of Xbox failure on the console space. It's like they are begging people to buy PCs instead of their consoles.
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Lysandros
Member
Did i accidentally summon him again? Sorry, i have an extremely urgent matter to attend, i'll be far away and very busy for a while. You didn't see me.
GHG
Member
Sounds like a job for Timdog.
kruis
Exposing the sinister cartel of retailers who allow companies to pay for advertising space.
Maybe he should call them Freedom Boxes to drive the point home.