Itagaki has consistently given harsh opinions on
Namco's
Tekken games, mainly due to his grudge against the company for its insulting radio commercial on his
Dead or Alive game. He has stated he never forgets an insult to his family, and will retaliate with "nuclear missiles more than 100 times for that".
[3] This along with what he views as
Tekken's stagnation in the fighting game genre (starting from
Tekken 4), led him to condemn the
Tekken series, placing it as his top five hated games,
[18] in spite of him stating
Tekken,
Tekken 2, and
Tekken 3 were good games which his family enjoyed.
[3]