290,000 people have clicked on our Fallout 4 review, FYI.Because the Kotaku review for Fallout 4 had to be done a week later, so they lost all the clicks...
...so they had to speak up now to get them clicks back on another page!
290,000 people have clicked on our Fallout 4 review, FYI.Because the Kotaku review for Fallout 4 had to be done a week later, so they lost all the clicks...
...so they had to speak up now to get them clicks back on another page!
That's not entirely true. Litigation is expensive and it can be a long, drawn out process. Moreover, it can be really hard to determine how much damage is caused in cases like these. And of course there's always an off chance of creating a PR nightmare by filing a lawsuit. You'd be surprised how often companies decide not to pursue legal action even when it's in their rights. I worked for a company that had a formula to determine when a lawsuit would be worthwhile. NDAs were broken all the time, but lawsuits are anything but automatic.
Blacklisting someone is an immediate (and free) way of punishing someone for acting in bad faith or breaking an NDA.
Explain.It is quite simple. PA Expos.
Because, as I just said in the post you quoted, this is news. It's a news story that is interesting and relevant to many, many people.
Poor Gawker.
Good post. Wonder if those last two PA comics were published before they started striking deals to make strips for major video game publishers.
People are targeting the wrong entity. Seems highly unlikely, if not impossible for a NDA to have been in place when the existence of the stuff being discussed wasn't even known. Consequently it has got to have been the "acquiring information you weren't intended to be privy to" option, meaning Kotaku weren't at fault, the company who failed to keep control of its IP were at fault.But the question still remains: did Kotaku journalists violate NDAs? I understand if they are blacklisted for a betrayal of trust. But I think people are conflating "acquiring information you weren't intended to be privy to" with "leaking information you were expected to keep to yourself."
Fallout 4 and Assassin's Creed: Syndicate make more money for their publishers in one day than what the entire team at Kotaku will make in their entire career. (And I think Jason can confirm this one)
To say the blacklisting is deserved, and normal, and even good, is to say the publishers are the ones who should set the terms of what press coverage of their games will be. It's a line of thinking which, under the pretense of safeguarding secrecy, enables publishers to pull off some pretty unethical stuff, whether that's on their consumers or on their employees.
Actually it is. A few months before the release of The Witcher 3 some plot-related documents with heavy spoilers got leaked on the internet. Any news outlet reporting on the specific content of that leak would be deserving of such a blacklisting.
While I have no love for Kotaku or any blog affiliated with Gawker, I feel like their leaks of Assassin's Creed and Fallout 4 are not sufficient grounds for such a blacklist.
290,000 people have clicked on our Fallout 4 review, FYI.
You call their ignoring you "galling." You characterize their behavior as a "cutting off," the terminology someone would use when describing someone denying them something they they just naturally have or need, like a utilities company cutting off your water. You write that they "have done their damnedest to make it as difficult as possible for Kotaku to cover their games," when what they've done is simply decline to actively give you anything.
Most clearly, you write "Both publishers actions demonstrate contempt for us and, by extension, the whole of the gaming press." In what sense does publishers not giving you things deserve the very strong word "contempt," if not because they owe you press access?
Really, the entire article assumes that there is an obligation of some sort for publishers to give journalists press access. It's tone is very obviously one of righteous indignation. Why righteous indignation, unless these publishers have done something wrong or denied you something you deserve?
Let me reiterate, again, that I have no objection whatsoever to the pieces that got you blacklisted. I think you did your job as journalists, and that you did it correctly.
What I'm not convinced of is that I should be critical of Ubisoft and company for declining to give you return phone calls, interviews, and review copies. I am not convinced that they are doing something wrong or blameworthy or unethical by choosing not to provide those things.
I remember PA making comic strips for Prince of Persia: Two Thrones back when that game launched in 05 or something, before both quoted strips.Good post. Wonder if those last two PA comics were published before they started striking deals to make strips for major video game publishers.
What should there be in its place?
Explain.
Here's my take on this situation as a fledgling PS4 developer.
I have blacklisted a website, myself. Some bad stuff went down early this year and I was contacted to say my peace. I gave my side of the story, with evidence supporting it, and it was largely ignored and passed off as I "suggested" it in the article by the site. The other party involved was quoted QA style, despite the mountain of evidence I had knocking down their claims. Needless to say I was pissed at how it was covered and so blacklisted the website.
I feel in this regard, a blacklisting is justifiable. I literally had every smoking gun to support my story because it was a literal timeline of events held by 3rd part websites I had no control over, whois info, meta information from the other party's site showing a copy/paste of my same site name to drive hits, it was revolting. But none of that was even mentioned. Sigh.
Now in regards to leaks I'm a bit torn on this. If it is a new IP from a small dev, there is very much a chance a copycat dev with more manpower can pull that IP from under you - and it has happened before to even popular devs and even be accused of being the copier despite being in development first. Its a legit concern to protect your work and NOT have it leaked. This is where judgement must come into play by the websites that wish to cover it and post the leak. I think leaking for these cases is ultimately shitty.
Now with larger IPs from huge publishers, things are a little bit different. It would be almost impossible for AAA A to copy a known IP from AAA B and call it theirs. There's a lot more money to toss around in legalities by larger devs which the small guys don't have. New IPs can still be attacked but, again, money and manpower. I don't feel leaks of this nature against AAA devs cause much damage.
Lastly, the leak is not because of the website, its because your chain of custody has been broken. There's a hole somewhere and it needs plugging. This is ultimately the responsibility of the developer to find the leaker and discipline them. News outlets want news, clicks and views.
I would first and foremost find the leaker and get rid of them. I would then contact the sites involved in passing this leak and work out an official press release and blast it simultaneously to all websites.
Fallout 4 and Assassin's Creed: Syndicate make more money for their publishers in one day than what the entire team at Kotaku will make in their entire career. (And I think Jason can confirm this one)
To say the blacklisting is deserved, and normal, and even good, is to say the publishers are the ones who should set the terms of what press coverage of their games will be. It's a line of thinking which, under the pretense of safeguarding secrecy, enables publishers to pull off some pretty unethical stuff, whether that's on their consumers or on their employees.
Fallout 4 and Assassin's Creed: Syndicate make more money for their publishers in one day than what the entire team at Kotaku will make in their entire career. (And I think Jason can confirm this one)
To say the blacklisting is deserved, and normal, and even good, is to say the publishers are the ones who should set the terms of what press coverage of their games will be. It's a line of thinking which, under the pretense of safeguarding secrecy, enables publishers to pull off some pretty unethical stuff, whether that's on their consumers or on their employees.
Transparency. Journalists are not publishing/corporate PR. The "train" only serves to facilitate that.
We did not violate any NDAs or embargoes, no.But the question still remains: did Kotaku journalists violate NDAs? I understand if they are blacklisted for a betrayal of trust. But I think people are conflating "acquiring information you weren't intended to be privy to" with "leaking information you were expected to keep to yourself."
They aren't gifts. Basically every newspaper and media outlet you can name reviews video games, Blu-ray discs, DVDs, CDs, etc. supplied to them at no cost. Movie reviewers rarely pay for tickets. The list goes on and on. (I would put more 'service' oriented things like hotels, restaurant reviews, etc. in a different class. I also agree that journalists shouldn't accept all-expense paid trips to press junkets.)If these sites want to be considered journalists they honestly shouldn't accept any free games. Real life journalists aren't suppose to accept gifts from these same corporations.
People are targeting the wrong entity. Seems highly unlikely, if not impossible for a NDA to have been in place when the existence of the stuff being discussed wasn't even known. Consequently it has got to have been the "acquiring information you weren't intended to be privy to" option, meaning Kotaku weren't at fault, the company who failed to keep control of its IP were at fault.
If they don't want the press intruding, they need to put in measures to minimise the likelihood that the press sees anything they don't want them to see. Gaming articles based on leaks are ten a penny - that's not the media's fault, it's the industry's for letting it happen.
We did not violate any NDAs or embargoes, no.
I can see why ubisoft blacklisted kotaku, that article on how terrible it is working at ubisoft only fed into the perception that ubisoft is a sweatshops for games and to be avoided as an employer which is not a great look for a company always looking for new talent which is potentially more damaging then any negative review or leak.
Having known a couple people that work there it's not at all a terrible place to work and they do a great job of keeping there staff busy through the boom/bust cycle of game development. That article painted a much different picture.
Why would ubisoft even want to deal with a media publication that's doing articles like this for clicks?
That is the exact way I saw the article. If these sites want to be considered journalists they honestly shouldn't accept any free games. Real life journalists aren't suppose to accept gifts from these same corporations. However, in the video game industry all these so called "journalists" gladly accept the gifts. Then when they bite the hand that feeds them they go into a hissy fit.
I feel these sites have to choose either go towards the side and become a real journalistic site and stop accepting gifts from the corporations or accept all the gifts and continue being a PR arm for the corporations.
Can't have it both ways. In my opinion.
it's been two years
Why now? What stopped this from being exposed earlier?it's a news story
Why now? What stopped this from being exposed earlier?
Well, it looks like they're trying to do just that.
Why now? What stopped this from being exposed earlier?
Penny Arcade weighs in, kinda.
290,000 people have clicked on our Fallout 4 review, FYI.
So because they do not work directly for a publishing/PR arm, this means they deserve access to a developer for their own financial gain?
The fuck does "solid" mean then? You use that word if the framerate is, you know... "Solid."
That's kind of out of context. Is that about what you would have expected for a typical AAA review post or significantly below it?
I think if we had run this on November 9, the number would be higher, but this is on the high end for review traffic and I'm more than happy with it. Also, more importantly, it's a thorough, smart review that goes way more in depth than it might have if we had to rush it for an embargo.That's kind of out of context. Is that about what you would have expected for a typical AAA review post or significantly below it?
So, just to step back for a moment, it's not at all unfeasible that a 9000+ employee company has some employees that are treated very well and some that are treated poorly.
Like, we just had a blog post accusing rampant sexism at BioWare Austin, but we've never heard of this type of thing at either BioWare Canada branch, which seems to have a decidedly different reputation, and that's the same studio.
We did not violate any NDAs or embargoes, no.
My brain hasn't jumped that far into this, outside of what is in my control. Valid point, my man.It's clear you've approached this as a small indie developer, so let me clarify a few viewpoints that, while you aren't necessarily wrong, are a little skewed (IMO).
The damage caused by leaks to AAA publishing isn't in the potential infringement of IP, it's in marketing deals. When you are gearing up to announce a new product or project, or announce new information about said project, certain outlets, publications or events sign contracts to guarantee they are given first priority of the announcement. This is why some outlets seem to get information first (and others pick up their news) and why some games are announced at one event rather than another. When a leak happens and this announcement is made early, that contract can be voided and incur penalties to the publisher. There is, quite literally, a real dollar amount attached to project announcement leaks. This is also a reason why delays are so costly. One project I worked on lost $8m in marketing because the game needed to be pushed back 6 months. The same thing can happen with a leak.
So it's not just a matter of 'working out an official press release' and blasting to all the publications to get ahead of the leak - those announcements are planned months in advance and wrapped up in a lot of money.
And while you aren't wrong that it is on the publisher/developer to find (and stop) leaks and the leaker - it's obviously far easier thing to suggest (and do) when the number of people aware of your unreleased product is <10 than it is when that number is >2000.
I think if we had run this on November 9, the number would be higher, but this is on the high end for review traffic and I'm more than happy with it. Also, more importantly, it's a thorough, smart review that goes way more in depth than it might have if we had to rush it for an embargo.
Another added benefit is that the comments are all intelligent conversations from people who have actually played the game and can weigh in with interesting thoughts instead of "omg I'm so excited for it to come out" or "how could you give it a 7???"
Penny Arcade should write the parable of how they started sucking a decade ago and became corporate apologists after all those collaborations and sweet money came in and forgot they were actually part of that group that gave publishers shit for the things they pulled.
Journalists getting free items for review/coverage purposes happens literally all the time in pretty much every industry. Hence, reviews and coverage of those items. It's free movie screenings and advance copies of TV shows, it's phones and tablets, it's toys, board games, probably even dog food.
They give that stuff away because getting people to talk about a thing raises its profile and makes it more likely that people will notice it and maybe purchase it. It's how it's been going on forever and ever. We're only making a big deal out of it in games, because the practice, as the medium of games itself, is new and most people, even on GAF (and maybe even especially on GAF) think they know how the industry work, but don't.
I have been saying how important this is for decades.
Is that not okay to be upset? None of that is any reason that a dev/publisher should feel the need to play ball with a suspect site like Kotaku.
This might be relevant news to the Kotaku audience, but I can't help but feel this was just some kind of political move to try and pressure Bethesda or whoever to let them back on the train.
Of course not. Every report cited in Stephen's article is a report based on information from sources who knew they were giving me news to make public.Did you violate any non-legally binding agreements? In other words, did you publish information or content that was relayed to you in good faith with an understanding that you wouldn't publicize it?
Sad part is, there shouldn't be "a train". The fact people accept this, is quite troubling.
Thats sort of my point though.
I'm sure with any company with 9000+ employees some are going to get treated poorly or fall through the cracks, it happens everywhere.
Nobody would give a shit if this article was about apple employees but because it's about ubisoft it feeds into that narrative that it's a videogame sweatshop and makes it very click worthy articles le. Even though it's a poor representation of the way the entire company runs. This is what people want to read however.
Why do people shit on Kotaku so much? It's not that bad here on Gaf but on Reddit it's ridiculous... literally every post that even vaguely involves Kotaku, the first comment will be something to the effect of "fuck Kotaku clickbait bullshit" etc. Even now people characterize Kotaku as "whining"