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Breaking: Microsoft to acquire Activision-Blizzard in near 70$ billion deal

Tams

Member
70 billion??? Ok, Microsoft seriously believes in gaming if true.

Eh. It's hardly chump change to them, but it's better to invest money that have it sitting around (inflation, etc.) or (in their view) having to be paid in taxes (purchases often work out cheaper than just hoarding money as governments want investment).

That it helps bolster their gaming division is almost a secondary benefit/reason.

And I don't think anyone needs to worry too much about SEGA or the like being acquired by Microsoft. The Japanese government simply wouldn't allow it. By Sony on the other hand...
 
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For context fellas, the entire Market capitalization of Sony is about 155-160 billion dollars. MS total market cap is 2.5 trillion.

Sony can't afford Take Two or even EA. They just have to accept they are a boutique electronics company like Nintendo. There's nothing wrong with that. Nintendo and Sony make fantastic games. I love my Switch. But, in the near or immediate future, not having an Xbox game pass sub will leave a massive hole in your game options, this is the MS strategy. They want to be Netflix of videogames, something everyone just has.

Again, massive, industry shifting news. I really wish I could see the Sony boardroom right now. They simply cannot respond to corporate warfare on this scale. Sony has dropped a lot of big Bombas in the last 10 years. MS just unleashed a nuke.
$3 trillion now, or very close to it. Same for Apple.

Anyway though, yeah this is absolutely a bit of a flex on Microsoft's part, it's the kind of purchase that a company like Sony could only do by going the Disney route, i.e taking out a ton of loans and paying out roughly half their market cap worth, the way Disney did for Fox. This does put some perspective on the financial/resource capabilities of the platform holders but having said all that...

...Sony and Nintendo will be just fine...as long as they play to their strengths. Nintendo will absolutely do so; Sony is more up in the air, but I think they'll manage just fine. This type of disruption is exactly similar to what Sony did when they brought out the PS1. As a company Sony had way more resources and facilities to them than Nintendo or Sega, so that was just going to naturally afford them certain advantages. Nintendo were smart enough to not try taking Sony head-on (mostly), and stuck to their strengths. Sega, OTOH, were too busy fighting amongst themselves to organize strategically, splitting their focus, and not fully optimizing their strengths (more tightly unifying their arcade and home console efforts, for example) while thinking they could've taken Sony head-on (at the time I think Sega's market cap was $3 billion and Sony's was ~ $50 billion or something like that).

As long as Sony aren't having some terrible infighting occurring, aren't splitting their gaming focus too badly and don't try going out acquiring companies for $70 billion (let alone in pure cash which...they don't have that much in pure cash anyway so...), then they'll be fine. Sony's strengths are their single-player story-driven games paired with their various entertainment media divisions. More specifically, their biggest film property is Spiderman, and their biggest gaming franchise is also Spiderman. They're clearly trying to pivot that into Marvel superhero games as a whole, and they're also looking to bring some of their other story-driven games such as TLOU, Uncharted etc. into trans-media properties with film, tv show entries etc. Microsoft's doing that themselves with stuff like Halo, but it's not necessarily to the same degree.
 

Topher

Gold Member
fanboys did not learn a thing from Bethesda

Friday Movie GIF
 

Amiga

Member
It's not creativity that is being monopolised but brands and intellectual properties that represent a large share of the market.

By making these exclusive to one platform MS intends to grow its market share and enhance its market power.

Sure competitors can use creativity to develop competitive alternatives but consumers are creatures of habit. If you are a fan of some of these tentpoles but don't game with MS, you will now have to.
Doesn't qualify as a monopoly. monopoly means no competitor can survive without being part of their business. MS only got 10% more market at most. and they were just 20% or less before. Sony were more of a monopoly than they are.

MS today is not MS 20 years ago. they are big but they don't have control over anything today. Google have more control over information. Apple have more control over their OS ecosystem. Amazon is competing with MS on cloud. Even Linux is growing.
If this was done 10 years ago then it would have been different.
 

Banjo64

cumsessed
Provided this deal goes down...

Please someone explain to me one thing: How the fuck does Microsofts Xbox business make any sense? I mean, isn't the goal of a company to actually make money and be profitable?

If they buy them for 70 billion, then that's money that they have spent, not made (duh).

In 2021 Activion Blizzard had a net income of 639 million U.S. dollars. In order to just break even (provided Activison Blizzard continues to generate a net income of 700 million to 1 billion every year), they would need 70 years to do so.
If you buy an asset worth £60b and that company makes you £6b over 10 years, at the end you still own that asset that is now worth £65b due to inflation.
 
Provided this deal goes down...

Please someone explain to me one thing: How the fuck does Microsofts Xbox business make any sense? I mean, isn't the goal of a company to actually make money and be profitable?

If they buy them for 70 billion, then that's money that they have spent, not made (duh).

In 2021 Activion Blizzard had a net income of 639 million U.S. dollars. In order to just break even (provided Activison Blizzard continues to generate a net income of 700 million to 1 billion every year), they would need 70 years to do so.
Get the 10 million playststion cod players to sub to game pass when ever they release the gamepass tv app. That's a billion dollars a year right there
 
Any predictions about which games/franchises will go exclusive (Xbox + PC) and which will remain on Sony and Nintendo platforms? Here are mine...

Exclusive:
Diablo III
Overwatch 2
Tony Hawk
World of Warcraft
Starcraft
Any new IP that is not F2P

Not Exclusive:
Call of Duty
Crash Bandisoot
Spyro

For a decade now Sony has relied on gaming franchises like COD to provide the multiplayer aspect of gaming to PlayStation gamers since Sony themselves tend to only deliver catered single-player experiences. Now that COD will always be better on Xbox and PC, this strategy of offloading multiplayer to third-party has completely blown up in their face.
 

octiny

Banned
Provided this deal goes down...

Please someone explain to me one thing: How the fuck does Microsofts Xbox business make any sense? I mean, isn't the goal of a company to actually make money and be profitable?

If they buy them for 70 billion, then that's money that they have spent, not made (duh).

In 2021 Activion Blizzard had a net income of 639 million U.S. dollars. In order to just break even (provided Activison Blizzard continues to generate a net income of 700 million to 1 billion every year), they would need 70 years to do so.

Just an FYI, that net of 639 million is only Q3 of 2021. They bring in billions yearly.

Anyways. It's a cash deal. They will bring in more yearly profits by simply buying them vs interest of 70 bill burning a hole in their pocket.
 
Please someone explain to me one thing: How the fuck does Microsofts Xbox business make any sense? I mean, isn't the goal of a company to actually make money and be profitable?
Azure. MS earns 60b in pure profits each year. And with 120+ pure cash in the banks and inflation...

Also Jeff said that the talks started in October so it was an opportunity. MS did not plan it that far in advance.

Any predictions about which games/franchises will go exclusive (Xbox + PC) and which will remain on Sony and Nintendo platforms? Here are mine...

Exclusive:
Diablo III
Overwatch 2
Tony Hawk
World of Warcraft
Starcraft
Any new IP that is not F2P

Not Exclusive:
Call of Duty
Crash Bandisoot
Spyro

For a decade now Sony has relied on gaming franchises like COD to provide the multiplayer aspect of gaming to PlayStation gamers since Sony themselves tend to only deliver catered single-player experiences. Now that COD will always be better on Xbox and PC, this strategy of offloading multiplayer to third-party has completely blown up in their face.
COD is gonna be exclusive 100%. But not Warzone.

Also people forget that Sony loses then 30% cut now with new COD games basically lose a slice of revenue at once.
 
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Nope Sony has momentum has better IPs , Microsoft bought IPs and created Gamepass tho compete....they are bleeding money in order to reach Sony.

If Bethesda+Activision+Gamepass delivers to Microsoft what they forecast... well videogame industry will be like 20/30% for Nintendo and 30/40% for Sony or Microsoft...

Do not see a company with more of the 60% of thearket and the other 2 strugling ....
"Bleeding money" would mean they are in the red, which is clearly not the case. Plus as some others have said, them spending the money actually results in them paying less money overall since that's $70 billion not sitting with interest that they have to pay taxes on.
 
Just wondering whether this also means that any Activision blizzard games will be pulled off PN now at some point, if they are already on there.
 

Topher

Gold Member
Any predictions about which games/franchises will go exclusive (Xbox + PC) and which will remain on Sony and Nintendo platforms? Here are mine...

Exclusive:
Diablo III
Overwatch 2
Tony Hawk
World of Warcraft
Starcraft
Any new IP that is not F2P

Not Exclusive:
Call of Duty
Crash Bandisoot
Spyro

For a decade now Sony has relied on gaming franchises like COD to provide the multiplayer aspect of gaming to PlayStation gamers since Sony themselves tend to only deliver catered single-player experiences. Now that COD will always be better on Xbox and PC, this strategy of offloading multiplayer to third-party has completely blown up in their face.

Not exclusive:

tumbleweed GIF
 

GymWolf

Member
With how hard it is to buy a gpu to make a decent pc nowadays, people are gonna be forced to buy an xbox console if they don't wanna play cod&co. at shit resolution\framerate with some old ass cheap gpu.

This was the perfect moment to buy them.
 

RJMacready73

Simps for Amouranth
Provided this deal goes down...

Please someone explain to me one thing: How the fuck does Microsofts Xbox business make any sense? I mean, isn't the goal of a company to actually make money and be profitable?

If they buy them for 70 billion, then that's money that they have spent, not made (duh).

In 2021 Activion Blizzard had a net income of 639 million U.S. dollars. In order to just break even (provided Activison Blizzard continues to generate a net income of 700 million to 1 billion every year), they would need 70 years to do so.
This isnt about short term gains, this is long term strategic investment.. games are going cloud based and live service and he who has the biggest content gets the biggest share of the market, they're hoovering up I.P's to put all that content onto Gamepass, think disney buying Fox for all of 20th Century Fox's movies/tv shows which can now only be seen watched on Disney+, smart move but only those with massive pockets who can sustain the loss can compete at this level
 

Superwave

Banned
Still don't want an X-box sorry.

At this stage (massive companies buying massive companies) the end result is usually not creativity it's all about printing cash. Look at Take 2 and Zynga.

This is bad for gaming but I guess this is what happens when you get too big and bloated. I hope decent new companies can pop up fresh as a result.
 

th4tguy

Member
If people assume this means MS won't be making everything exclusive to Xbox/ PC, they are nuts. This is just like the Bethesda acquisition. Bolstering gamepass and the Xbox brand. MS just put their money where their mouth is.
Sony really needs some kind of response to show they are still in this.
 

intbal

Member
So now that Microsoft owns Activision (pending approval), that means they have acquired the rights to both the Bethesda release of Quake 4 as well as the Activision release of Quake 4. So no more outstanding license holders. Quake 4 can be added to backwards compatibility now, right Phil? Right Phil????

*Note: I actually don't care about Quake 4. I just want that Quake 2 for Xbox 360 bonus disc that was included with Activision's Q4 to be added to BC. Some other Gaffer said since that was the only release of Q2 on Xbox platforms, MS didn't have the rights to that version of the game. Well, problem solved now.
 
Eh. It's hardly chump change to them, but it's better to invest money that have it sitting around (inflation, etc.) or (in their view) having to be paid in taxes (purchases often work out cheaper than just hoarding money as governments want investment).

That it helps bolster their gaming division is almost a secondary benefit/reason.
People were predicting the downfall of Xbox and that they are stomping the gaming devision. A 70b investment shows me the opposite, no matter how much money they have, that's even for Microsoft some serious money.
 

Three

Member
Provided this deal goes down...

Please someone explain to me one thing: How the fuck does Microsofts Xbox business make any sense? I mean, isn't the goal of a company to actually make money and be profitable?

If they buy them for 70 billion, then that's money that they have spent, not made (duh).

They have money to spend and expand and I don't think Activision Blizzard was in the red. Ironically somebody was discussing in the VR thread about limited budgets and how you can't scale games output up and up. $70BILLION and tons of game IPs now goes against that.

It will either all work out and every studio finds success for the foreseeable future or it will become a huge publisher that has the money to buy and churn development studios like EA did in the past. Safe to say nobody knows at this point.
 

KAL2006

Banned
I know people say EA is the next big fish for Microsoft, I disagree. If they bought EA they would still have to release FIFA on all systems due to the license. Activision was without a doubt the most killer blow. I think the next target to finish of Sony would be Take Two for GTA and Sony would basically be done afte that.
 

Ogbert

Member
Any predictions about which games/franchises will go exclusive (Xbox + PC) and which will remain on Sony and Nintendo platforms? Here are mine...

Exclusive:
Diablo III
Overwatch 2
Tony Hawk
World of Warcraft
Starcraft
Any new IP that is not F2P

Not Exclusive:
Call of Duty
Crash Bandisoot
Spyro

For a decade now Sony has relied on gaming franchises like COD to provide the multiplayer aspect of gaming to PlayStation gamers since Sony themselves tend to only deliver catered single-player experiences. Now that COD will always be better on Xbox and PC, this strategy of offloading multiplayer to third-party has completely blown up in their face.
I think it will all go exclusive apart from Warzone.
 

twilo99

Member
Absolutely not. Vanguard is shit revisionist history and the graphics are not even as good as some of their previous entries. Modern Warfare was far above the quality of Vanguard.

Infinite Warfare is probably the highest quality CoD, campaign wise, that has released since the franchise peak around Black Ops 2. Modern Warfare had high production quality for both campaign and multiplayer.

I was talking about multiplayer.. don't think campaign is their strong suit anyway.
 

John Wick

Member
MS is a 3 Trillion dollar company. if they wanted, they could afford it. It won't happen, but just to consider.
And? Did that allow it dominate the mobile operating/phone market? Or search? Webbrowser?
All this is gonna do is make other companies more aggressive in acquiring publishers and IP.
 

Allandor

Member
I could see MS trying to buy EA - less so Take Two and any Japanese company
You just can't buy a japanese company as a foreign company.
Funny thing is, they could have easily bought any japanese company (from a money standpoint) and I would bet they would have bought e.g. nintendo if this would have been possible. But as it is only japanese companies can buy japanese companies, in any other case, they resist.
 

dem

Member
I want to know how close Microsoft has been to aquiring EA and Ubisoft...
There has been strong rumors of this in the past... but EA in particular was almost unthinkable.

I think it was a lot closer to reality than people realize.
 

StreetsofBeige

Gold Member
Provided this deal goes down...

Please someone explain to me one thing: How the fuck does Microsofts Xbox business make any sense? I mean, isn't the goal of a company to actually make money and be profitable?

If they buy them for 70 billion, then that's money that they have spent, not made (duh).

In 2021 Activion Blizzard had a net income of 639 million U.S. dollars. In order to just break even (provided Activison Blizzard continues to generate a net income of 700 million to 1 billion every year), they would need 70 years to do so.
MS bought Linkedin for $26 billion.

There's got to be a reason why they bought as there's no way that website makes giant profits.

Only MS knows.
 

M16

Member
Any predictions about which games/franchises will go exclusive (Xbox + PC) and which will remain on Sony and Nintendo platforms? Here are mine...

Exclusive:
Diablo III
Overwatch 2
Tony Hawk
World of Warcraft
Starcraft
Any new IP that is not F2P

Not Exclusive:
Call of Duty
Crash Bandisoot
Spyro

For a decade now Sony has relied on gaming franchises like COD to provide the multiplayer aspect of gaming to PlayStation gamers since Sony themselves tend to only deliver catered single-player experiences. Now that COD will always be better on Xbox and PC, this strategy of offloading multiplayer to third-party has completely blown up in their face.

service games that are already out will continue to be multiplatform (ex: warzone) just like minecraft. but every new release will be exclusive 100% including every new yearly COD installment.
 
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aries_71

Junior Member
I guess the Wednesday neogaf meme is no longer funny. Man, competing against MS is like trying to fight an atomic Godzilla being an undernourished gecko.
 

Azelover

Titanic was called the Ship of Dreams, and it was. It really was.
If Sony, Nintendo and Valve start buying companies. This could be the worst thing to happen to gaming right now.
 

elliot5

Member
You just can't buy a japanese company as a foreign company.
Funny thing is, they could have easily bought any japanese company (from a money standpoint) and I would bet they would have bought e.g. nintendo if this would have been possible. But as it is only japanese companies can buy japanese companies, in any other case, they resist.
That’s a myth that’s not true lol
 
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