Some pertinent game pass info from the breakdown (copied from Reset era)
- Members play 40% more titles after joining.
- Members play games across 30% more genres after joining.
- Average 8.3x player lift after a back catalog game joins Gamepass.
- For new games from large publishers 3.5x player lift compared similar games not on Gamepass.
- Similarly 15x player lift new indie games.
- 3.5x lift for games launching on Gamepass compared to steam.
- Social conversation increased by 3x for a game when it is announced for Gamepass.
- GP members 4x more likely to stream on twitch.
- GP members spend 50% more than similar users.
- Post-sale monetization increases by 2.8x after joining Gamepass, 50% of this comes from new players to the game.
Interesting statistics, but there are some caveats with a few of them IMHO. For example the player lift for a game launching in GP compared to Steam, well the obvious reason for that is because GP has a much smaller catalogue of games so individual new additions will attract more attention. As the amount of content in the service grows that lift will probably decrease on average.
Social conversation, I think it needs to be stressed that a lot of it comes more from what that release does for GamePass, at least initially, and it really doesn't transition into more of the game itself aside from the service as a factor until it's actually available to play. And however long that phase holds for social conversation comes down to quality and size. A potential point of curiosity is if that progression of conversational discourse is an overall benefit or detriment to discussion within the hobby.
Overall though, interesting data.
www.gamesindustry.biz
