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Microsoft / Activision Deal Approval Watch |OT| (MS/ABK close)

Do you believe the deal will be approved?


  • Total voters
    886
  • Poll closed .
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DeepEnigma

Gold Member
The market wasn't "inflated." (The biggest BS narrative.) The economy was doing great and everyone had confidence in the direction it was going. Then recession style quarters and actual inflation reared it's ugly and manipulated head. The markets responded as such.

Feels like we're on the verge of 2008 all over again. Patterns and all that malarkey.
 
The market wasn't "inflated." (The biggest BS narrative.) The economy was doing great and everyone had confidence in the direction it was going. Then recession style quarters and actual inflation reared it's ugly and manipulated head. The markets responded as such.

Feels like we're on the verge of 2008 all over again. Patterns and all that malarkey.
It is a matter of perspective whether or not the market was "inflated" leading up to the 2008 financial crisis. Some economists argue that there were signs of a housing bubble and easy credit conditions that contributed to the crisis, while others argue that the crisis was caused by a combination of factors such as lax regulation and systemic risk in the financial system. It is also worth noting that the current economic and market conditions are different from those leading up to the 2008 crisis, and it is difficult to predict how events may unfold in the future.
 

DeepEnigma

Gold Member
It is a matter of perspective whether or not the market was "inflated" leading up to the 2008 financial crisis. Some economists argue that there were signs of a housing bubble and easy credit conditions that contributed to the crisis, while others argue that the crisis was caused by a combination of factors such as lax regulation and systemic risk in the financial system. It is also worth noting that the current economic and market conditions are different from those leading up to the 2008 crisis, and it is difficult to predict how events may unfold in the future.
I was talking about current year when people say the market was inflated. No, it was not. It was a confident market to a roaring economy. My comments about the two timelines were just me being cheeky as who the players are with the timings/policy/recession/inflation.
 
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Ronin_7

Member
If the deal fails the market will short the shit out of Microsoft's stock price. GHG GHG is better placed to give you an idea of levels the price will retreat to. But I believe it will plummet and plummet quickly. I'm talking the moment the news of the failed acquisition breaks.

The SP will also fall on the news that the EU and CMA sue to block the deal.
You don't really understand Europe.

Here the EC won't sue shit, they'll literally kill the deal & Microsoft in the process if they make much noise but Microsoft would leave the deal afap.

Not sure about the CMA but should be similar to EU aka you're fucked.
 

Three

Member
You don't really understand Europe.

Here the EC won't sue shit, they'll literally kill the deal & Microsoft in the process if they make much noise but Microsoft would leave the deal afap.

Not sure about the CMA but should be similar to EU aka you're fucked.
I think the EU noise is to keep the franchises like COD on other platforms. Whether that's from divestiture or from a proposed remedy we have yet to find out. I'm doubtful they will kill the deal.
 
I also thought that before FTC sued to Block. Those organizations talk with each others, especially EU & USA. They even have a pack.

https://commission.europa.eu/live-w...sumer-protection/international-cooperation_en
Well consumer protection wasn't exactly prevalent in the FTC's arguments and even the EC wasn't foolish enough to argue that Nintendo isn't part of the market so I'm not sure how closely the organizations are collaborating. I think it's pretty hard to argue that the third place competitor is now suddenly a harm to the market. Especially when they are offering their biggest future IP to the other companies.
 

Ronin_7

Member
Well consumer protection wasn't exactly prevalent in the FTC's arguments and even the EC wasn't foolish enough to argue that Nintendo isn't part of the market so I'm not sure how closely the organizations are collaborating. I think it's pretty hard to argue that the third place competitor is now suddenly a harm to the market. Especially when they are offering their biggest future IP to the other companies.
That's not a guarantee, Microsoft can't be trusted & EC isn't stupid.
 

phil_t98

#SonyToo
But you're not wrong.



Consider the market conditions at the time for that stock. They were not in a position to negotiate. Suicide and the most egregious work conditions that made the state legislators, governor, and senators step in. The stock price didn't just fall. It plummeted at break neck speed.




Overpaying during negotiations to secure an acquisition is not unheard of. However, over paying by 28+ Billion is. At least that's what the market and every accompanying article written at that time was focused on. They had zero interest in gaming beyond results and as a whole, the wider market went into research mode to explain that type of over payment.



Your posts, and I'm talking the ones you haven't copied and pasted from resetera or hoe law, always read extremely juvenile. The topic is over paying and in your mind proving the point I'm making, is some type of win.

Sit down somewhere when grown folk are talking fey :messenger_tears_of_joy:


again a company is worth what somebody is willing to pay for it
 

Three

Member
Well consumer protection wasn't exactly prevalent in the FTC's arguments and even the EC wasn't foolish enough to argue that Nintendo isn't part of the market so I'm not sure how closely the organizations are collaborating. I think it's pretty hard to argue that the third place competitor is now suddenly a harm to the market. Especially when they are offering their biggest future IP to the other companies.
You forgot to mention the CMA too. And how on earth would you know what the EC thinks outside of its preliminary findings that the deal would harm competition and launching an in-depth investigation?

again a company is worth what somebody is willing to pay for it
I don't think anybody is disputing that. So is my house, but when somebody overpays by $28B all cash it's clear that smaller amounts of money are almost inconsequential to them.

If MS are willing to pay an extra $28B above value what makes people think they can't risk losing <$1B from a title on a rival platform? Especially when it means gaining a larger userbase on their ecosystem by which they increase sales?
 
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Well consumer protection wasn't exactly prevalent in the FTC's arguments and even the EC wasn't foolish enough to argue that Nintendo isn't part of the market so I'm not sure how closely the organizations are collaborating. I think it's pretty hard to argue that the third place competitor is now suddenly a harm to the market. Especially when they are offering their biggest future IP to the other companies.

Hey there buddy,
I just wanted to bring up a point that I noticed in the statement you made. It seems to assume that because the FTC didn't emphasize consumer protection in their arguments, it must not be a concern for them. But in my opinion, it's important to remember that consumer protection could still be a priority for the FTC, just not the main focus in this specific situation. Also, the statement implies that the European Commission's decision not to argue that Nintendo isn't part of the market means that they believe Nintendo isn't a competitor, but that's like saying a Nintendo Switch isn't part of a gamer's life, impossible! Lastly, the statement refers to "biggest future IP" but it's not clear how this will impact the market competition. But one thing is for sure, it's gonna be a game changer!
 

GHG

Member
There isn’t single global corporation that you can trust. Pointing out ms just because it is just trolling.

Just when the discourse in this thread was finally starting to improve...

I Hate It Trash GIF by SpongeBob SquarePants
 

GHG

Member


Told you guys it was likely Nvidia with the CMA as well. It was obvious because they were in the process of getting something agreed with Bethesda for GeForce Now (or it was already agreed) and then it hit the buffers as soon as the acquisition happened. The same thing will happen with Activision should the deal go through. I actually said Stadia or Nvidia bit it turns out it was both:

You're not following. I'm talking about Microsoft’s game studios games not being allowed on GeForce now. So that means there is no chance anything changes regarding activision's games and the service should the acquisition go through. There is a question as to whether it is Nvidia or Stadia who made the complaint to the CMA regarding an agreement that was in place with Bethesda for future titles being allowed on a streaming platform (only for that to be reversed after the acquisition).

Microsoft claim that they are all about providing as many options as possible for gamers but yet owners of their games on PC are not allowed to have the option of using geforce now instead of Xcloud as a cloud streaming solution. They've also claimed to regulators that none of their practices result in restrictions for any of their competitors in the cloud gaming space, this rings hollow because of the situation with GeForce Now.

They could even say that owners of their games on Steam (and only on Steam) are free to use geforce now to stream their games, but they won't, they would rather attempt to push people towards xcloud. When they say "options", what they really mean is "anything within our ecosystem".
 

Pelta88

Member
You forgot to mention the CMA too. And how on earth would you know what the EC thinks outside of its preliminary findings that the deal would harm competition and launching an in-depth investigation?


I don't think anybody is disputing that. So is my house, but when somebody overpays by $28B all cash it's clear that smaller amounts of money are almost inconsequential to them.

If MS are willing to pay an extra $28B above value what makes people think they can't risk losing <$1B from a title on a rival platform? Especially when it means gaining a larger userbase on their ecosystem by which they increase sales?

The market: Why did Microsoft overpay by 28 Billion?

This thread:
jonah-hill-cut-it-out.gif
 
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That's not a guarantee, Microsoft can't be trusted & EC isn't stupid.
The EC made the right call including Nintendo in the industry like normal. There is no evidence that MS hasn't honored any and all agreements they have been party to, even the agreements made prior to acquisitions.

You forgot to mention the CMA too. And how on earth would you know what the EC thinks outside of its preliminary findings that the deal would harm competition and launching an in-depth investigation?
What about the CMA? They made the same mistakes the FTC did showing their ignorance of the market as well. There was no way this deal wouldn't have been scrutinized. At least the CMA's phase two review appears at least be more thoughtful than phase one. I made no claim about the EC's conclusions other than at least they were wise enough to not exclude Nintendo from the market.

Nintendo and Sony are more than capable of competing with MS. They have for 20+ years and have been far more successful in this space. There is no anti-competitive harm to either consumers or Nintendo and Sony from this deal.

Hey there buddy,
I just wanted to bring up a point that I noticed in the statement you made. It seems to assume that because the FTC didn't emphasize consumer protection in their arguments, it must not be a concern for them. But in my opinion, it's important to remember that consumer protection could still be a priority for the FTC, just not the main focus in this specific situation. Also, the statement implies that the European Commission's decision not to argue that Nintendo isn't part of the market means that they believe Nintendo isn't a competitor, but that's like saying a Nintendo Switch isn't part of a gamer's life, impossible! Lastly, the statement refers to "biggest future IP" but it's not clear how this will impact the market competition. But one thing is for sure, it's gonna be a game changer!
Consumer protection should be the primary focus of any business regulator. FTC focus on things that have nothing to do with that is one of the many issues with their arguments.

There are too many different IP and developers that this deal, even though large, will not up end the market and prevent the older, more successful companies from being able to compete.

After the acquisition MS still would not generate the most revenue in gaming and I have yet to hear a logical coherent argument why normal regular customers would be harmed by this deal or why Nintendo and Sony would not be able to continue to compete. Hopefully more regulators will reach the same logical conclusions as Chile and Brazil.

Nvidia is the more interesting factor in this whole deal.

UpKhmp2.jpg


Post in thread 'Microsoft / Activision Deal Approval Watch |OT|' https://www.neogaf.com/threads/microsoft-activision-deal-approval-watch-ot.1641775/post-266717285
Nvidia like Google needs to offer a more compelling product. If they want access to MS titles they should ask Valve how they convinced MS to put their titles on Steam. MS puts their IP on competing services regularly.
 

DeepEnigma

Gold Member
Told you guys it was likely Nvidia with the CMA as well. It was obvious because they were in the process of getting something agreed with Bethesda for GeForce Now (or it was already agreed) and then it hit the buffers as soon as the acquisition happened. The same thing will happen with Activision should the deal go through. I actually said Stadia or Nvidia bit it turns out it was both:
Remember when the fantard narrative was that "it was only Sony objecting to this" ?
 

phil_t98

#SonyToo
You forgot to mention the CMA too. And how on earth would you know what the EC thinks outside of its preliminary findings that the deal would harm competition and launching an in-depth investigation?


I don't think anybody is disputing that. So is my house, but when somebody overpays by $28B all cash it's clear that smaller amounts of money are almost inconsequential to them.

If MS are willing to pay an extra $28B above value what makes people think they can't risk losing <$1B from a title on a rival platform? Especially when it means gaining a larger userbase on their ecosystem by which they increase sales?

or you could read it that they know they gaining 1billion from a rival platform they didn't get before?
 

GHG

Member
Nvidia like Google needs to offer a more compelling product. If they want access to MS titles they should ask Valve how they convinced MS to put their titles on Steam. MS puts their IP on competing services regularly.


https://www.kitguru.net/gaming/mustafa-mahmoud/geforce-now-surpasses-20-million-registered-players/

Over 20 million subscribers and counting, just for cloud streaming. You might want to crawl out from under that Xbox shaped rock of yours from time to time to realise what's really going on.

Valve don't compete with Microsoft in any way, they just offer a distribution service, so it's simply another avenue for Microsoft to sell their games on their very own OS. GeForce now competes directly with Xcloud.

Cloud streaming is an area of concern for regulators, and even in its infancy we already have instances of Xbox employing various strategies that can lead to the foreclosure of rivaling services. Play dumb all you want but unless Microsoft are willing to allow their very own customers to play games they already own on cloud services like Geforce Now then this will continue to be a hurdle for them for what remains of this process.
 
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DeepEnigma

Gold Member
https://www.kitguru.net/gaming/mustafa-mahmoud/geforce-now-surpasses-20-million-registered-players/

Over 20 million subscribers and counting, just for cloud streaming. You might want to crawl out from under that Xbox shaped rock of yours from time to time to realise what's really going on.

Valve don't compete with Microsoft in any way, they just offer a distribution service, so it's simply another avenue for Microsoft to sell their games on their very own OS. GeForce now competes directly with Xcloud.

Cloud streaming is an area of concern for regulators, and even in its infancy we already have instances of Xbox employing various strategies that can lead to the foreclosure of rivaling services. Play dumb all you want but unless Microsoft are willing to allow their very own customers to play games they already own on cloud services like Geforce Now then this will continue to be a hurdle for them for what remains of this process.
Play Anywhere™, amirite?
 
Consumer protection should be the primary focus of any business regulator. FTC focus on things that have nothing to do with that is one of the many issues with their arguments.

There are too many different IP and developers that this deal, even though large, will not up end the market and prevent the older, more successful companies from being able to compete.

After the acquisition MS still would not generate the most revenue in gaming and I have yet to hear a logical coherent argument why normal regular customers would be harmed by this deal or why Nintendo and Sony would not be able to continue to compete. Hopefully more regulators will reach the same logical conclusions as Chile and Brazil.
It's not fair to say that the FTC only cares about consumer protection. They're also there to make sure businesses aren't using unfair or deceptive practices. That includes looking at big deals like the potential Microsoft-ZeniMax Media merger, to see if it could lead to a monopoly or harm competition. Just because Microsoft isn't the biggest player in the gaming industry, doesn't mean they can't hurt consumers if they're able to limit choices and raise prices. And just because other companies like Nintendo and Sony are still around, doesn't mean they're immune to the effects of a big merger like this. Sure, other countries may have come to different conclusions, but each case is different and should be looked at on its own merits
 

GHG

Member
Play Anywhere™, amirite?

It's absolute bullshit. They do everything they can to railroad customers into their ecosystem. Buy one of their games on Steam, you have to sign into an Xbox account and agree to all the associated monitoring crap just to play the game, even if you want to play it 100% offline. There is no way around it.


So with Xbox it's a case of "do what you want" but only within the 4 walls of our ecosystem, oh and here's a list of things you are and aren't allowed to do. It's been that way since GFWL on PC, not much has changed.

Don't just say you're open, actually be open.
 

reksveks

Member
I did say and still think that nvidia and other streaming players are the ones who are more likely to impact this deal.

Technically these are just the questions the EU is asking publishers/devs/platforms.

I think we need the responses before seeing if anyone other than Sony is complaining re making it a simplistic case of Sony vs Microsoft. It definitely isn't just about console but it never was.

I sadly don't think we will get those responses.

Personally think the most damaging rebuttal would be someone like nvidia

It does still raise question whether the EU determine that cloud streaming is a different market. I

If I was Microsoft, I would have MS/ABK games on GeForce Now via the MS store if that was the price of the deal but it may get weird. I also support that as a consumer as MS doesn't seem to be pushing for PC games on xCloud.
 

Ronin_7

Member
The EC made the right call including Nintendo in the industry like normal. There is no evidence that MS hasn't honored any and all agreements they have been party to, even the agreements made prior to acquisitions.


What about the CMA? They made the same mistakes the FTC did showing their ignorance of the market as well. There was no way this deal wouldn't have been scrutinized. At least the CMA's phase two review appears at least be more thoughtful than phase one. I made no claim about the EC's conclusions other than at least they were wise enough to not exclude Nintendo from the market.

Nintendo and Sony are more than capable of competing with MS. They have for 20+ years and have been far more successful in this space. There is no anti-competitive harm to either consumers or Nintendo and Sony from this deal.


Consumer protection should be the primary focus of any business regulator. FTC focus on things that have nothing to do with that is one of the many issues with their arguments.

There are too many different IP and developers that this deal, even though large, will not up end the market and prevent the older, more successful companies from being able to compete.

After the acquisition MS still would not generate the most revenue in gaming and I have yet to hear a logical coherent argument why normal regular customers would be harmed by this deal or why Nintendo and Sony would not be able to continue to compete. Hopefully more regulators will reach the same logical conclusions as Chile and Brazil.


Nvidia like Google needs to offer a more compelling product. If they want access to MS titles they should ask Valve how they convinced MS to put their titles on Steam. MS puts their IP on competing services regularly.
Microsoft lied to EC, as noted by FTC & CMA already.

That alone is a default Loss in Court, I've The PDF of the docs with me.
 

skit_data

Member
It's basically dead unless both EU & UK somehow approve this.

The chances are 1 to 100 that both approve after FTC BLOCKED.
I don’t know at this point anymore, all I know is that since the deal was announced it’s sounding less and less like a certainty. The biggest factor being the FTC actively trying to block it, because if my gut feeling correct the EU will be even more critical regarding the further implications of the deal.
 

feynoob

Member
Told you guys it was likely Nvidia with the CMA as well. It was obvious because they were in the process of getting something agreed with Bethesda for GeForce Now (or it was already agreed) and then it hit the buffers as soon as the acquisition happened. The same thing will happen with Activision should the deal go through. I actually said Stadia or Nvidia bit it turns out it was both:
Geforce is trying to reap benefits here, after they screw up with their 3rd parties.
 

Foilz

Banned
At this point just cancel the deal, buy the blizzard ups and screw anything Activision since the house of cod has nothing worth owning anyway.

In no way does MS acquiring acti even remotely makes them.some kind of industry threat.
 
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It's not fair to say that the FTC only cares about consumer protection. They're also there to make sure businesses aren't using unfair or deceptive practices. That includes looking at big deals like the potential Microsoft-ZeniMax Media merger, to see if it could lead to a monopoly or harm competition. Just because Microsoft isn't the biggest player in the gaming industry, doesn't mean they can't hurt consumers if they're able to limit choices and raise prices. And just because other companies like Nintendo and Sony are still around, doesn't mean they're immune to the effects of a big merger like this. Sure, other countries may have come to different conclusions, but each case is different and should be looked at on its own merits
I don't recall saying they should ONLY care about consumer protection I said it should be their primary concern seeing how everyday citizens can do little about companies raising prices astronomical amounts or taking away purchasing options.

I also said that this deal was always going to be scrutinized an no sound minded person thought otherwise. There will be plenty of purchasing options available post acquisition including new access via subscription service and MS did not lead the price increases of games and hardware this generation.

If MS isn't a monopoly them raising prices would not really be a concern because alternatives exist. Not only that, MS is third so consumers in many cases have already been exercising those options.

Speaking of raising prices, Sony did so last year partially because they were not concerned about likelihood that a price increase would have a negative impact on their market position. That is how little they see Xbox as a threat.

Sony and Nintendo are not 'simply around' they dominate the market. Every market is free to examine their own jurisdictions but there is not one where Xbox is the leading platform. That is highly unlikely to change after this acquisition.

Microsoft lied to EC, as noted by FTC & CMA already.

That alone is a default Loss in Court, I've The PDF of the docs with me.
You are wildly misinformed. MS has honored every video game contract they've entered into. The onus is on the accuser to prove the lying allegation and the FTC doesn't have a leg to stand on.
 

Three

Member
What about the CMA? They made the same mistakes the FTC did showing their ignorance of the market as well. There was no way this deal wouldn't have been scrutinized. At least the CMA's phase two review appears at least be more thoughtful than phase one. I made no claim about the EC's conclusions other than at least they were wise enough to not exclude Nintendo from the market.
That's what you believe. You think the CMA and FTC are ignorant, others don't. I'm saying what makes you believe the EC don't consider market segments too when they investigate? I think the EC are less likely to challenge due to marketshare but it doesn't mean they don't consider market segments.

Nvidia like Google needs to offer a more compelling product. If they want access to MS titles they should ask Valve how they convinced MS to put their titles on Steam. MS puts their IP on competing services regularly.
I can't believe the ridiculousness of this statement. You think Valve had to convince MS to put their titles on steam? It's there because the players are there and those players didn't care about the Windows store. It's not that MS didn't try to exclude steam. They did. MS tried going Windows Store exclusive for a long time then saw its games weren't selling at all there.

Nvidia has the best streaming so it has nothing to do with a compelling product. It is suffering from content but Ubisoft and EA have no problem offering their games on GFN. Activision and Bethesda pulled their titles and now will likely never have them on there. Rockstar pulled theirs and got Stadia money for RDR2. How much do you want to bet Rockstar show up on other streaming platforms again like GFN or PS Premium within 1.5 yrs bar an acquisition but the other two won't?
 
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GHG

Member
Geforce is trying to reap benefits here, after they screw up with their 3rd parties.

They didn't "screw up" anything. They are merely providing virtual PC's for people to play their games on and some of the larger publishers decided to kick up a stink for no reason other than being greedy as fuck and wanting to try and make it so that people need to buy an additional version of the game if they want to be able to stream their games. That and the fact that some of them have their own cloud streaming services that they would rather force people in to using.

The vast majority have since corrected course since they've realised how ridiculous they were being when they pulled games off the service. There are 25+ million customers who will potentially purchase PC versions of their games in order to play them via Geforce Now, excluding them for arbitrary reasons doesn't make good business sense.
 
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feynoob

Member
Nvidia has the best streaming so it has nothing to do with a compelling product. It is suffering from content but Ubisoft and EA have no problem offering their games on GFN. Activision and Bethesda pulled their titles and now will likely never have them on there. Rockstar pulled theirs and got Stadia money for RDR2. How much do you want to bet Rockstar show up on other streaming platforms again like GFN or PS Premium within 1.5 yrs bar an acquisition but the other two won't?
Nvidia mesed around the corner.
Their offering is disadvantage to the content owners, as nvidia is the one who are benefiting the most.

Think of it for a second. Why on earth would these companies agree to allow their product to nvidia, without getting the baskets? Considering Nvidia offer is to allow streaming for owned games.

They just want a pie of this deal, and taking advantage from this mess. same with google.
 

feynoob

Member
They didn't "screw up" anything. They are merely providing virtual PC's for people to play their games on and some of the larger publishers decided to kick up a stink for no reason other than being greedy as fuck and wanting to try and make it so that people need to buy an additional version of the game if they want to be able to stream their games. That and the fact that some of them have their own cloud streaming services that they would rather force people in to using.
Nvidia is the ones who are benefiting the most from their offer.

These companies want a cut for their products. why would they give extra revenue to nvidia? That is dumb business.
 

GHG

Member
Nvidia is the ones who are benefiting the most from their offer.

These companies want a cut for their products. why would they give extra revenue to nvidia? That is dumb business.

They already got their "cut" when they sold the digital versions of those games to customers and will benefit further from more sales of the PC versions of their games in the future than they would otherwise. See my edit above:

The vast majority have since corrected course since they've realised how ridiculous they were being when they pulled games off the service. There are 25+ million customers who will potentially purchase PC versions of their games in order to play them via Geforce Now, excluding them for arbitrary reasons doesn't make good business sense.

This isn't complicated stuff.

What you're essentially in support of is single machine install DRM. Talk about going back to the dark ages of PC gaming.
 
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feynoob

Member
They already got their "cut" when they sold the digital versions of those games to customers. See my edit above:
You are ignoring the fact that nvidia are the ones who are benefiting from this, and not the developers.

They are allowing other people's products to be streamed on their service, while not paying them.

There is something called streaming rights. Nvidia doesnt have that. It doenst matter if the user buys the product, nvidia has no rights to stream that product.
 

The_Mike

I cry about SonyGaf from my chair in Redmond, WA
At this point just cancel the deal, buy the blizzard ups and screw anything Activision since the house of cod has nothing worth owning anyway.

In no way does MS acquiring acti even remotely makes them.some kind of industry threat.
You'd be an idiot to skip up on cod, which is among one of the most sold annual franchises every year.

Don't know what you're trying to do with that downplaying, but it ain't working.
 

GHG

Member
You are ignoring the fact that nvidia are the ones who are benefiting from this, and not the developers.

They are allowing other people's products to be streamed on their service, while not paying them.

There is something called streaming rights. Nvidia doesnt have that. It doenst matter if the user buys the product, nvidia has no rights to stream that product.

What the fuck are you on about? Of course Nvidia benefit from publishers and developers creating games. They are a hardware supplier. Them, AMD, Intel and the countless other hardware vendors in the PC building space benefit every time games are released and purchased by customers. Without these companies there is no way for PC gamers to be able to even play these games. Every industry has sub-industries that benefit, and usually these relationships are symbiotic - without one there cannot be the other.

When you purchase a game it doesn't matter, you have the right to play that game on one PC or hundreds of PCs, whether locally or virtually. There is nowhere in these EULAs that states you must own the piece of hardware you wish to play the game on. This is why there was an uproar when games initially started getting pulled from Geforce Now.

The greedy mentality of trying to nickel and dime every PC game purchase in order to profit from things like install limits etc was exactly the reason why it almost went under in the 2000's.

If they want to restrict their customers from playing the PC games they've purchased via services like Geforce Now or even Shadow PC (which they have no way of restricting by the way, even gamepass works on that service, so good luck) then it's simple, customers who wish to use virtual PC cloud streaming services wont purchase their games at all. Talk about cutting your nose off to spite your face, especially in the case of publishers who don't even offer their own streaming alternative.
 
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