Guys. Please stop. They're a corporation. They love money, likey any other. There's no chance they come near those prices. They literally can't afford it, even with a more efficient process/node vs nvidia. They have far less money to throw around than nvidia, and nvidia is the same vs intel. I don't think y'all understand the relative size and profitablity of these companies. Stock prices are great but theyre only one component of the overall story.
Sometimes companies sacrifice short term profit for long term gains. Now, I agree that they will not sell these cards at a loss. But nVidia likes to overprice things. Everyone thinks the RTX 3000 series is cheap... But...
The GTX 970 was a 398 mm2 chip with an MSRP of $329.
The GTX 1070 was a 314 mm2 chip with an MSRP of $379
The RTX 2070 was a 545 mm2 chip with an MSRP of $499
The RTX 3070 is a 392 mm2 chip with an MSRP of $499.
Let that sink in. Now AMD obviously took advantage of this, and made the 5700XT, with 251 mm2 and an MSRP of $399. It was going to beat the RTX 2070 and be $50 cheaper. But nVidia being nVidia released the 2070S, a 545 mm2 chip with an MSRP, same as the 2070, for $499. Since the 2070S was faster, AMD dropped the prices by $50 to be $100 cheaper since they were slower.
AMD's strategy is generally to undercut, because they know they don't have the mindshare. And nVidia basically allows this because they love high margins on their graphics cards. If the RTX 3070 is $499, I wouldn't be surprised if the 3070 competitor shown tomorrow will beat it and cost $50 less. Anywhere between $399 and $499 can be expected. But I definitely don't expect $299.