Don't know the original source, found this on TX
Can't wait for Sony September 30 conference announcement
This time will be quite a change from the mediterranean locations...Hellerup, 15th July 2005 Microsoft confirmed that X05, the Xbox® brand experience for the games and entertainment industry, will be held on October 4th and 5th this year. The event will offer European industry leaders the chance to fully experience Xbox 360 and will mark the beginning of the next generation of gaming in Europe.
X05 will be held at a secret location in Europe and will see Europes top retailers, media, partners, publishers and developers immersed in a two-day experience where Microsoft will unveil more detailed plans for the new Xbox 360 system that puts players at the centre of the most powerful next-generation games and entertainment experiences
Previous X0 events have been the setting for high-profile announcements such as European pricing details for Xbox (2001), Xbox® Live and the acquisition of Rare (2002), and a partnership with Epic Games and the unveil of the new Xbox branding (2003). They are also an important platform for third party publishers and developers to unveil major announcements and showcase forthcoming titles. Electronic Arts, Tecmo, Epic Games, and Ubisoft have all previously shared the stage with Microsoft spokespeople to announce exclusive titles.
Guests have been entertained by renowned acts such as Carl Cox, Groove Armada and Massive Attack, in stunning locations - X01 was memorably held in Pierre Cardins Bubble House in Cannes, whilst La Isla Magica (Seville) was the theme-park location of X02 and X03 saw guests at an exclusive beach club location in Juan-les-Pins.
A highlight of the gaming calendar, Xbox enjoys this opportunity to bring together gamers across Europe and create a unique and immersive experience for their guests. Commenting on the announcement, Chris Lewis, regional vice president, Xbox, Europe, Middle East and Africa (EMEA), said: We are very excited about X05 and believe this will prove to be a real highlight in the gaming calendar this year. We have a lot to say and even more to show people. Believe me, after X05 there will be no question that Xbox 360 is the next-generation.
Xbox will be sending out more communication and invitations over the next few weeks.
Can't wait for Sony September 30 conference announcement