Yoboman
Gold Member
But they did that. They really leveraged the PC market to bring a ton of Devs who were PC only to console. They established a competitive uniqueness and we're publishing games not found elsewhereI think the more accurate thing to say is that Microsofty studios because they didn't have a 7 year head start. If they were going to compete they needed to grow and fast. Given that prior to 2001 they were really only on PC, they had to get content to start off with the OG Xbox. From there they needed to fill out their portfolio. It's more about the need for content on their console in the early stages of OG Xbox to 360.
You can't really fault them for that. Sony already had games like Tekken, Metal Gear Solid, Wipeout, Gran Turismo, Killzone. Resistance, etc. It would have taken Xbox too long to develop teams in house to be able to realistically compete with Sony at that time.
Xbox One was where things just fell apart as we all know. Phil came in, they needed to rebuild. They developed a few studios in house, but I'd imagine finding the right folks to start up a studio in the Xbox One era would have been really risky after that debacle. They also were woefully underfunded at the time. So there wasn't a whole lot they could do. Phil was the Xbox Studios head, where Matt Booty is now. However, once he became head of Xbox and got Satya's blessing to actually have a real budget...they needed to go ahead and spend money. I don't think anybody expect the amount that they have been, but the principle is the same.
Imagine Microsoft today if they had made the offer you can't refuse to devs they were publishing for like Bioware, Epic Games, Mistwalker, Bizarre creations before they were bought up or did their own thing. Hadn't let go of Bungie and closed Lionhead. Had courted Xbox exclusive devs like Team Ninja and Starbreeze.
They lost all their competitive advantage of their own volition instead of building on it
Luckily they eventually did bring back Xbox 1 exclusive devs like Bethesda and Double Fine
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